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European Journal of Marketing:
Volume 33 Issue 3/4
Subject:
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Table of contents
Playpower – sports meets marketing
Tony Meenaghan
,
Paul O’Sullivan
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PDF (73 KB)
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4077
Sport sponsorship as distinctive competence
John Amis
,
Trevor Slack
,
Tim Berrett
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PDF (147 KB)
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23919
A factor analytic study of the sources of meaning in hedonic consumption
Gillian C. Hopkinson
,
Davashish Pujari
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PDF (108 KB)
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6342
Sports sponsorship, spectator recall and false consensus
Roger Bennett
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PDF (146 KB)
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16342
Assessing organizational attributes contributing to marketing excellence in American professional sport franchises
Richard L. Irwin
,
D. Zwick
,
William A. Sutton
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PDF (95 KB)
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2323
Media effect in commercial sponsorship
Tony Meenaghan
,
David Shipley
HTML
PDF (129 KB)
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18034
Public event networks: an application of marketing theory to sporting events
G. Scott Erickson
,
Roland J. Kushner
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PDF (115 KB)
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6768
Brand recall and brand preference at sponsored golf and tennis tournaments
J.A.F. Nicholls
,
Sydney Roslow
,
Sandipa Dublish
HTML
PDF (139 KB)
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10039
Image management in sport organisations: the creation of value
Alain Ferrand
,
Monique Pages
HTML
PDF (107 KB)
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11277
What is the sports product and who buys it? The marketing of professional sports leagues
Daniel S. Mason
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PDF (119 KB)
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25264
Ice to the Eskimos: How to Market a Product Nobody Wants
Lynn R. Kahle
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246
Sports Marketing: Competitive Business Strategies for Sports
Stephen A. Greyser
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2377
ISSN
:
0309-0566
Online date, start – end:
1967
Copyright Holder:
Emerald Publishing Limited
Open Access:
hybrid
Editor:
Prof. Greg Marshall
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