Playpower – sports meets marketing
Tony Meenaghan
(Department of Marketing, Graduate Business School, University College, Dublin, Ireland)
Paul O’Sullivan
(School of Marketing, Dublin Institute of Technology, Dublin, Ireland)
4046
Keywords
Citation
Meenaghan, T. and O’Sullivan, P. (1999), "Playpower – sports meets marketing", European Journal of Marketing, Vol. 33 No. 3/4, pp. 241-249. https://doi.org/10.1108/EJM-02-1999-0001
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, Emerald Group Publishing Limited