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Playpower – sports meets marketing

Tony Meenaghan (Department of Marketing, Graduate Business School, University College, Dublin, Ireland)
Paul O’Sullivan (School of Marketing, Dublin Institute of Technology, Dublin, Ireland)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1999

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Citation

Meenaghan, T. and O’Sullivan, P. (1999), "Playpower – sports meets marketing", European Journal of Marketing, Vol. 33 No. 3/4, pp. 241-249. https://doi.org/10.1108/EJM-02-1999-0001

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Emerald Group Publishing Limited

Copyright © 1999, Emerald Group Publishing Limited