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Sport sponsorship as distinctive competence

John Amis (School of Physical Education, Sport and Leisure, De Montfort University, Bedford, UK)
Trevor Slack (School of Physical Education, Sport and Leisure, De Montfort University, Bedford, UK)
Tim Berrett (Faculty of Physical Education and Recreation, University of Alberta, Edmonton, Alberta, Canada)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1999

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Acknowledgements

The authors would like to acknowledge the assistance of Sport Canada for funding the research upon which this study is based.

Citation

Amis, J., Slack, T. and Berrett, T. (1999), "Sport sponsorship as distinctive competence", European Journal of Marketing, Vol. 33 No. 3/4, pp. 250-272. https://doi.org/10.1108/03090569910253044

Publisher

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Emerald Group Publishing Limited

Copyright © 1999, Emerald Group Publishing Limited