Sport sponsorship as distinctive competence
John Amis
(School of Physical Education, Sport and Leisure, De Montfort University, Bedford, UK)
Trevor Slack
(School of Physical Education, Sport and Leisure, De Montfort University, Bedford, UK)
Tim Berrett
(Faculty of Physical Education and Recreation, University of Alberta, Edmonton, Alberta, Canada)
23605
Keywords
Acknowledgements
The authors would like to acknowledge the assistance of Sport Canada for funding the research upon which this study is based.
Citation
Amis, J., Slack, T. and Berrett, T. (1999), "Sport sponsorship as distinctive competence", European Journal of Marketing, Vol. 33 No. 3/4, pp. 250-272. https://doi.org/10.1108/03090569910253044
Publisher
:Emerald Group Publishing Limited
Copyright © 1999, Emerald Group Publishing Limited