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Media effect in commercial sponsorship

Tony Meenaghan (University College Dublin, Dublin, Ireland and)
David Shipley (Trinity College, University of Dublin, Dublin, Ireland)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1999

Keywords

Citation

Meenaghan, T. and Shipley, D. (1999), "Media effect in commercial sponsorship", European Journal of Marketing, Vol. 33 No. 3/4, pp. 328-348. https://doi.org/10.1108/03090569910253170

Publisher

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Emerald Group Publishing Limited

Copyright © 1999, Emerald Group Publishing Limited