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Image management in sport organisations: the creation of value

Alain Ferrand (Université Claude Bernard, Lyon, France)

Monique Pages (Université Claude Bernard, Lyon, France)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1999

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Citation

Ferrand, A. and Pages, M. (1999), "Image management in sport organisations: the creation of value", European Journal of Marketing, Vol. 33 No. 3/4, pp. 387-402. https://doi.org/10.1108/03090569910253224

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Emerald Group Publishing Limited

Copyright © 1999, Emerald Group Publishing Limited

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