3)
Ad Hoc Reviewers
ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4
ISSN: 1548-6435
Publication date: 1 February 2007
Citation
Malhotra, N.K. (2007), "Ad Hoc Reviewers", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. vi-vi. https://doi.org/10.1108/S1548-6435(2007)0000003002
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited
- Review of Marketing Research
- Review of Marketing Research
- Ad Hoc Reviewers
- Managing Customer Relationships
- A Critical Review of Marketing Research on Diffusion of New Products
- On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology
- Consumer Responses to Price and its Contextual Information Cues
- Store Brands
- Language, Thought, and Consumer Research
- You Ought to Be in Pictures
- About the Editors and Contributors