A Critical Review of Marketing Research on Diffusion of New Products
ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4
ISSN: 1548-6435
Publication date: 1 February 2007
Citation
Chandrasekaran, D. and Tellis, G.J. (2007), "A Critical Review of Marketing Research on Diffusion of New Products", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 39-80. https://doi.org/10.1108/S1548-6435(2007)0000003006
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited