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A Critical Review of Marketing Research on Diffusion of New Products

Review of Marketing Research

ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4

ISSN: 1548-6435

Publication date: 1 February 2007

Citation

Chandrasekaran, D. and Tellis, G.J. (2007), "A Critical Review of Marketing Research on Diffusion of New Products", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 39-80. https://doi.org/10.1108/S1548-6435(2007)0000003006

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited