Review of Marketing Research: Volume 3
Subject:
Table of contents
(11 chapters)Review of Marketing Research
Pages v-v
click here to view access options
Review of Marketing Research
Pages v-v
click here to view access options
Ad Hoc Reviewers
Pages vi-vi
click here to view access options
Managing Customer Relationships
Pages 3-38
click here to view access options
click here to view access options
click here to view access options
click here to view access options
Store Brands
Pages 132-151
click here to view access options
Language, Thought, and Consumer Research
Pages 152-192
click here to view access options
You Ought to Be in Pictures
Pages 193-206
click here to view access options
About the Editors and Contributors
Pages 207-208
click here to view access options
- DOI
- 10.1108/S1548-6435(2007)3
- Publication date
- Book series
- Review of Marketing Research
- Editor
- Series copyright holder
- Emerald Publishing Limited
- ISBN
- 978-0-7656-1306-6
- eISBN
- 978-0-85724-725-4
- Book series ISSN
- 1548-6435