Review of Marketing Research: Volume 3
Publication Date:
Book Series:
RMREditor:
- Naresh K. Malhotra
Chapters:
- Review of Marketing Research
- Review of Marketing Research
- Ad Hoc Reviewers
- Managing Customer Relationships
- A Critical Review of Marketing Research on Diffusion of New Products
- On the Distinction Between Cultural and Cross-Cultural Psychological Approaches and its Significance for Consumer Psychology
- Consumer Responses to Price and its Contextual Information Cues
- Store Brands
- Language, Thought, and Consumer Research
- You Ought to Be in Pictures
- About the Editors and Contributors