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Measurement and Research Methods in International Marketing

Measurement and Research Methods in International Marketing

ISBN: 978-1-78052-094-0, eISBN: 978-1-78052-095-7

ISSN: 1474-7979

Publication date: 23 August 2011

Citation

(2011), "Measurement and Research Methods in International Marketing", Sarstedt, M., Schwaiger, M. and Taylor, C.R. (Ed.) Measurement and Research Methods in International Marketing (Advances in International Marketing, Vol. 22), Emerald Group Publishing Limited, Bingley, p. i. https://doi.org/10.1108/S1474-7979(2011)0000022015

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited