Measurement and Research Methods in International Marketing
Measurement and Research Methods in International Marketing
ISBN: 978-1-78052-094-0, eISBN: 978-1-78052-095-7
ISSN: 1474-7979
Publication date: 23 August 2011
Citation
(2011), "Measurement and Research Methods in International Marketing", Sarstedt, M., Schwaiger, M. and Taylor, C.R. (Ed.) Measurement and Research Methods in International Marketing (Advances in International Marketing, Vol. 22), Emerald Group Publishing Limited, Bingley, p. i. https://doi.org/10.1108/S1474-7979(2011)0000022015
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited