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Difference Scores, Analysis Levels, and the (Mis)Interpretation of Cultural Distance

Measurement and Research Methods in International Marketing

ISBN: 978-1-78052-094-0, eISBN: 978-1-78052-095-7

ISSN: 1474-7979

Publication date: 23 August 2011

Abstract

Originality/value of the chapter – This chapter provides original arguments to augment existing criticisms of CD research. It shows that findings from extant CD studies may not support the conclusions that have been reported in the literature. Future research should use methods that lead to correct interpretations of CD effects.

Keywords

Citation

Franke, G.R., Hill, J.S., Ramsey, J. and Glenn Richey, R. (2011), "Difference Scores, Analysis Levels, and the (Mis)Interpretation of Cultural Distance", Sarstedt, M., Schwaiger, M. and Taylor, C.R. (Ed.) Measurement and Research Methods in International Marketing (Advances in International Marketing, Vol. 22), Emerald Group Publishing Limited, Bingley, pp. 31-51. https://doi.org/10.1108/S1474-7979(2011)0000022005

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited