22)
Advances in International Marketing
Measurement and Research Methods in International Marketing
ISBN: 978-1-78052-094-0, eISBN: 978-1-78052-095-7
ISSN: 1474-7979
Publication date: 23 August 2011
Citation
(2011), "Advances in International Marketing", Sarstedt, M., Schwaiger, M. and Taylor, C.R. (Ed.) Measurement and Research Methods in International Marketing (Advances in International Marketing, Vol. 22), Emerald Group Publishing Limited, Leeds, p. ii. https://doi.org/10.1108/S1474-7979(2011)0000022016
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
- Measurement and Research Methods in International Marketing
- Advances in International Marketing
- Advances in International Marketing
- Copyright Page
- List of Contributors
- Introduction: Measurement and Research Methods in International Marketing
- Using Formative Measures in International Marketing Models: A Cautionary Tale Using Consumer Animosity as an Example
- Difference Scores, Analysis Levels, and the (Mis)Interpretation of Cultural Distance
- The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scales
- A Multicountry Advertising Research Framework: Lessons Learned from Testing Global Consumer Culture Positioning
- Stochastic Frontier Estimation in International Marketing Research: Exploring Untapped Opportunities
- Marketing Accountability: Applying Data Envelopment Analysis to Assess the Impact of Advertising Efficiency on Shareholder Value
- The State of Methodological Practice in International Marketing Research
- Assessing Heterogeneity in Customer Satisfaction Studies: Across Industry Similarities and within Industry Differences
- Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results
- Introduction to Section II: Regular Articles
- Consumer Complicity Across Emerging Markets