Originality/value of paper – The intent of this chapter is to show that stochastic frontier estimation is a potentially valuable tool for international marketing research. We show this by demonstrating the use of the tool and by providing examples of potential research studies.
Sarkees, M.E. and Luchs, R. (2011), "Stochastic Frontier Estimation in International Marketing Research: Exploring Untapped Opportunities", Sarstedt, M., Schwaiger, M. and Taylor, C.R. (Ed.) Measurement and Research Methods in International Marketing (Advances in International Marketing, Vol. 22), Emerald Group Publishing Limited, Bingley, pp. 99-114. https://doi.org/10.1108/S1474-7979(2011)0000022008
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