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Stochastic Frontier Estimation in International Marketing Research: Exploring Untapped Opportunities

Measurement and Research Methods in International Marketing

ISBN: 978-1-78052-094-0, eISBN: 978-1-78052-095-7

ISSN: 1474-7979

Publication date: 23 August 2011

Abstract

Originality/value of paper – The intent of this chapter is to show that stochastic frontier estimation is a potentially valuable tool for international marketing research. We show this by demonstrating the use of the tool and by providing examples of potential research studies.

Keywords

Citation

Sarkees, M.E. and Luchs, R. (2011), "Stochastic Frontier Estimation in International Marketing Research: Exploring Untapped Opportunities", Sarstedt, M., Schwaiger, M. and Taylor, C.R. (Ed.) Measurement and Research Methods in International Marketing (Advances in International Marketing, Vol. 22), Emerald Group Publishing Limited, Bingley, pp. 99-114. https://doi.org/10.1108/S1474-7979(2011)0000022008

Publisher

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Emerald Group Publishing Limited

Copyright © 2011, Emerald Group Publishing Limited