Bibliography
Rural Marketing as a Tool for National Development
ISBN: 978-1-83608-065-7, eISBN: 978-1-83608-064-0
Publication date: 7 October 2024
Citation
Chatterjee, C. (2024), "Bibliography", Rural Marketing as a Tool for National Development, Emerald Publishing Limited, Leeds, pp. 155-158. https://doi.org/10.1108/978-1-83608-064-020241015
Publisher
:Emerald Publishing Limited
Copyright © 2024 Charles Chatterjee. Published under exclusive licence by Emerald Publishing Limited
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- Prelims
- Introduction
- Chapter 1 Certain Basic Concepts and the Background to Rural Marketing
- Chapter 2 What Is Development?
- Chapter 3 Hindrances to Rural Development
- Chapter 4 Regulatory Measures Required for Rural Marketing and Sales
- Chapter 5 Sources of Finance for Rural Marketing and Development
- Chapter 6 Whether Socio-Economic Development May Be Achieved Through Rural Marketing
- Chapter 7 ICC International Code of Direct Selling, 2013
- Chapter 8 ICC Advertising and Marketing Communications Code, 2018
- Chapter 9 Development and the Issue of the Protection and Preservation of the Environment
- Conclusions
- Bibliography
- Index