Regulatory Measures Required for Rural Marketing and Sales

Abstract

In this chapter, the most important regulatory measures required for rural marketing and sales have been identified – why protection of consumers' interests should be maintained; why rural development is important; the role of Code of Conduct, particularly on Advertising and Marketing Communication Practice 2011, and the role of Codes, in general, but in particular, International Code of Advertising Practice 1986, the Code of Marketing Practice, the International Code of Sales Promotion 1987, etc. have received attention.

Citation

Chatterjee, C. (2024), "Regulatory Measures Required for Rural Marketing and Sales", Rural Marketing as a Tool for National Development, Emerald Publishing Limited, Leeds, pp. 51-66. https://doi.org/10.1108/978-1-83608-064-020241005