Prelims
Rural Marketing as a Tool for National Development
ISBN: 978-1-83608-065-7, eISBN: 978-1-83608-064-0
Publication date: 7 October 2024
Citation
Chatterjee, C. (2024), "Prelims", Rural Marketing as a Tool for National Development, Emerald Publishing Limited, Leeds, pp. i-vii. https://doi.org/10.1108/978-1-83608-064-020241012
Publisher
:Emerald Publishing Limited
Copyright © 2024 Charles Chatterjee. Published under exclusive licence by Emerald Publishing Limited
Half Title Page
Rural Marketing as a Tool for National Development
Title Page
Rural Marketing as a Tool for National Development: Strategies for Socio-Economic Progress
By
Charles Chatterjee
Global Policy Institute, UK
United Kingdom – North America – Japan – India – Malaysia – China
Copyright Page
Emerald Publishing Limited
Emerald Publishing, Floor 5, Northspring, 21-23 Wellington Street, Leeds LS1 4DL
First edition 2024
Copyright © 2024 Charles Chatterjee.
Published under exclusive licence by Emerald Publishing Limited.
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ISBN: 978-1-83608-065-7 (Print)
ISBN: 978-1-83608-064-0 (Online)
ISBN: 978-1-83608-066-4 (Epub)
About the Author
Professor Charles Chatterjee studied law at the University of Cambridge and the University of London. He held a professorial position in international commercial and criminal law at London Metropolitan University. He was a Senior Associate Fellow at University of Warwick, and until recently, he was also the Director of the Centre for Energy Law and Management at a British University. He is currently a Senior Research Fellow at the Global Policy Institute in addition to being a Visiting Professor at the National University of the Oriental Republic of Uruguay.
Professor Chatterjee is also a practising Barrister in England and Wales.
He has published extensively both in the form of books and articles on various aspects of public international law, international economic law, energy law, international commercial law, including banking, trade, investment, corporate governance, international commercial arbitration as well as health and drugs law.
- Prelims
- Introduction
- Chapter 1 Certain Basic Concepts and the Background to Rural Marketing
- Chapter 2 What Is Development?
- Chapter 3 Hindrances to Rural Development
- Chapter 4 Regulatory Measures Required for Rural Marketing and Sales
- Chapter 5 Sources of Finance for Rural Marketing and Development
- Chapter 6 Whether Socio-Economic Development May Be Achieved Through Rural Marketing
- Chapter 7 ICC International Code of Direct Selling, 2013
- Chapter 8 ICC Advertising and Marketing Communications Code, 2018
- Chapter 9 Development and the Issue of the Protection and Preservation of the Environment
- Conclusions
- Bibliography
- Index