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Whether Socio-Economic Development May Be Achieved Through Rural Marketing

Rural Marketing as a Tool for National Development

ISBN: 978-1-83608-065-7, eISBN: 978-1-83608-064-0

Publication date: 7 October 2024

Abstract

This chapter has briefly discussed the problems of defining development and underdevelopment, and Gustavo Esteva's opinion that ‘underdevelopment’ was invented. The Proposal for Action of the First UN Development Decade (1960–70), Mr Robert S McNamara's view (President of the World Bank in the 1970s) on development, the Western World's Perception of Development, the |Nature of the UN Institution for Socio-Economic Development in Developing Countries, the role of International Trade and Development have been discussed in this chapter.

Keywords

Citation

Chatterjee, C. (2024), "Whether Socio-Economic Development May Be Achieved Through Rural Marketing", Rural Marketing as a Tool for National Development, Emerald Publishing Limited, Leeds, pp. 81-99. https://doi.org/10.1108/978-1-83608-064-020241007

Publisher

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Emerald Publishing Limited

Copyright © 2024 Charles Chatterjee. Published under exclusive licence by Emerald Publishing Limited