Public Relations for Social Responsibility

ISBN: 978-1-80043-168-3, eISBN: 978-1-80043-167-6

Publication date: 10 June 2021


(2021), "Afterword", Pompper, D. (Ed.) Public Relations for Social Responsibility (Communicating Responsible Diversity, Equity, and Inclusion), Emerald Publishing Limited, Leeds, pp. 207-208.



Emerald Publishing Limited

Copyright © 2021 by Emerald Publishing Limited

As organizations increasingly operate in multicultural contexts in the United States and around the world, understanding how diversity, equity, and inclusion (DEI) in organizational governance sets the pace for social responsibility to global stakeholders has become increasingly important. Managing and visualizing diversity are complex processes (Schwabenland & Tomlinson, 2015). As we consider new volumes for this Intersections of Diversity, Equity, & Inclusion with Public Relations as Social Responsibility series, we especially appreciate new ideas, critique of existing infrastructures, and interrogations of meanings and means for operationalizing public relations (PR), social responsibility (for profit and nonprofit), sustainability, and DEI – especially as they intersect. Advice and recommendations for practice, research, and teaching open new avenues for much-need conversation.

Long-Term Aims and Scope for the Series

To date, we have at least five primary goals for the series.

First, we will nurture new theory development and testing to explain and predict phenomena of intersecting DEI with PR as social responsibility for sustainable organizations. Second, the series will support comprehensive exploration of organizations' emphasis (or not) on education surrounding DEI – as social responsibility – and authentically embedding this in organizational culture. Specific case studies that address best links of communication, strategy, and management/employee training will support taking this work beyond the scope of using diversity as the default business case rationale for profit gains among corporations and among nonprofits dependent upon donor funding. Third, we must complicate and expand upon common references to diversity as more than ethnicity/race (although this STILL is important) to include a variety of social identity dimensions and intersectionalities that include age, class, culture, faith/spirituality, gender, physical/psychological ability, sexual orientation, status, region, and more. Fourth, the series embraces research that involves use of multiple formal research methods, both qualitative and quantitative (and mixed).

Finally, this series challenges colonialist narratives through critique, and by including multiple perspectives on these issues, must go far beyond the United States and Europe. In other words, the series would strive to de-Westernize thinking about this global set of concerns by incorporating new voices.

Donnalyn Pompper, Editor

Intersections of Diversity, Equity, & Inclusion with Public Relations as Social Responsibility series


Schwabenland and Tomlinson, 2015 Schwabenland, C. , & Tomlinson, F. (2015). Shadows and light: Diversity management as phantasmagoria. Human Relations, 68, 19131936. doi:10.1177/0018726715574587

Unit I Legal and Economic Frameworks Thwarting Authentic Social Responsibility and DEI
Chapter 1 Breaking Down Barriers of the Past and Moving Toward Authentic DEI Adoption
Chapter 2 Ethical Public Relations, Communities of Color, and COVID-19 Crises in Summer 2020
Chapter 3 Putting the Pharmaceutical Industry's SR Reports Under the Microscope
Unit II Unique Social Responsibility Style of Women and People of Color Managing Organizations
Chapter 4 Diversity at the Big Table: A Snapshot of Fortune 500 Boards of Directors
Chapter 5 Addressing Workplace Bullying Behaviors Through Responsible Leadership Theory: Essential Skills for Strategic Communicators
Chapter 6 Brewed in the African Pot: Examining the Influences of Caritas, Ubuntu, Africapitalism, and Postmodern Values on CEO Activism in Ghana
Unit III Expanding Social Responsibility Critique to Include New Kinds of Stakeholders When Considering DEI
Chapter 7 Circle of Responsibility: Animals as Stakeholders
Chapter 8 The Social Responsibility of AI: A Framework for Considering Ethics and DEI
Unit IV Increasing and Improving Public Relations Skill Sets Necessary for Marshaling Authentic DEI as Social Responsibility in Organizations
Chapter 9 Rethinking Campaign Management to Include a “SMART + IE” Mindset
Chapter 10 Inclusion as a Component of CSR and a Brand Connection Strategy
Chapter 11 Community Relations in Professional Sport Organizations: A View through the Lens of Social Anchor Theory
Chapter 12 Until the Sirens Sound: A Community Advisory Council's Resiliency in Emergency Planning in a Diverse Community
Chapter 13 (P)Rebels Needed! Transformative Potential of Problematization for Social Change