This chapter offers a first-person account by a faculty member/consultant who advised a chemical manufacturing company, Albemarle (formerly Quality Chemicals Incorporated, (QCI)), on outreach with important external stakeholders that include a diverse community according to age, education, and income. Among this small PA town of residents with a motto of “quality of life comes first,” a community advisory council (CAC) consisting of members reflecting the diverse demographics of the town, launched a communication campaign with research steps to discover how to best prepare the community for risk events.
Summerall Jabro, A.D. (2021), "Until the Sirens Sound: A Community Advisory Council's Resiliency in Emergency Planning in a Diverse Community", Pompper, D. (Ed.) Public Relations for Social Responsibility (Communicating Responsible Diversity, Equity, and Inclusion), Emerald Publishing Limited, Leeds, pp. 179-190. https://doi.org/10.1108/978-1-80043-167-620211012
Emerald Publishing Limited
Copyright © 2021 by Emerald Publishing Limited