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A key lesson from the COVID-19 pandemic was the extent to which the collapse of tourism activity underlined the sensitivity of the industry with regard to mass and over-tourism. In previous decades, we were aware of the effects of such events as terrorist attacks and environmental disasters; the pandemic provided a display of the fragility of tourism. It represented a wake-up call for us to pause and reflect on whether the type of industry tourism had become, was entirely fit for purpose and to imagine what the ‘new normal’ tourism would be. The problem apparent since the middle of 2022, as pandemic restrictions lessened and tourism destinations re-opened, was that there would be no ‘new normal’ as in many cases there would be a return to the ‘old normal’, as mass tourism destinations refilled with visitors and environmental degradation resumed. The sense of fragility continued, no longer impelled by the pandemic, but by new critical events in the post-pandemic world – war in Ukraine, the energy crisis, the consumer inflation crisis and rising interest rates in advanced economies, and the slowing of real economic growth. In addition, in 2023, we became even more aware of dangers from an over-heating planet – such as floods and extreme weather conditions. The longer-term prospect of many popular tourism resorts being effectively wiped out is no longer an obscure threat but a potentially concrete reality. This chapter will look at how we manage trends towards a more sustainable and responsible form of tourism.

This paper aims to examine the convergence and divergence of business and production practices in the global wine industry, particularly focusing on Pinot Noir producers in Burgundy, New Zealand and South Africa (SA). This study explores the interplay between firm-specific factors and regional contexts to identify competitive advantage drivers among Pinot Noir producers.

This research uses a comparative analysis approach, using data from a comprehensive winery level survey. This study applies methodologies akin to value chain analysis to unravel the configuration of productive and technology/knowledge creation activities within wineries across three regions.

This analysis reveals both convergence and divergence in business and production practices among Pinot Noir producers in Burgundy, New Zealand and South Africa. Although there is a degree of convergence in marketing, distribution and competition strategies, differences exist in production practices and firms’ capabilities. Burgundy emphasizes tradition and terroir expression, contrasting with the modernization and innovation focus observed in New Zealand and South Africa. However, all regions share a commitment to quality as a competitive advantage.

This study acknowledges limitations such as the focus on a specific grape variety and regions, the absence of performance impact analysis and the need for additional variables like environmental, institutional and cultural factors and consumer preferences to provide a comprehensive understanding of industry dynamics.

The insights from this study offer practical implications for winemakers, industry stakeholders and policymakers. Producers can optimize production and marketing strategies based on regional contexts and market segments, whereas stakeholders can identify emerging trends and opportunities in the global wine market. Policymakers can develop targeted policies supporting innovation, sustainability and competitiveness.

This paper provides a unique contribution by conducting a comparative firm-level analysis across distinct wine-producing regions, shedding light on the nuanced interplay of factors shaping competitive advantage among Pinot Noir producers. This study’s comprehensive data set and methodological approach enhance understanding and offer valuable insights for industry stakeholders and policymakers.

The wine market has witnessed intensified competition across all aspects. However, there is a limited systematic assessment of wine marketing literature. This study employs bibliometric and thematic content evaluation methodologies to present a comprehensive summary and trend of the existing research in wine marketing.

This integrates bibliometric and thematic content analytical techniques to trace the evolutionary arc of wine marketing research, underpinned by a framework-based evaluation - the 4 Ws (what, where, why, and how) to give a thorough overview of wine marketing literature. We draw on the thematic structure of wine marketing research by conducting keyword co-occurrence, thematic, social network, and cluster-based content analyses. A total of 291 publications from peer-reviewed journals, spanning the years 2001–2023, were examined in the present study.

The bibliometric analysis is used to determine the most notable journals, authors, nations, articles, and themes, thereby offering a comprehensive understanding of the publication trends within the sphere of wine marketing. Based on the findings, this study advocates a research agenda to extend further contributions to the field of wine marketing.

The study performs a comprehensive analysis of the publication patterns, influential authors, and emerging trends within the wine marketing research field. It provides a unique insight into the evolution and development of wine marketing as a scholarly discipline, facilitating future research directions and knowledge advancement.

The purpose of this paper is to create optimally located Facilitation Centers on this tourist circuit, evaluated through network analysis, thus creating an effective linkage between tourism and economic activities of the craftsmen who are the custodians of the cultural heritage of Puri.

The craft villages lying in and around this tourist circuit are surveyed to establish socio-economic condition of artisans, significance of the craft and spatial distribution of craft villages and the willingness of artisans to travel closer to the transport spine. Network analysis is used to assess the suitability of Facilitation Center location using travel time and distance as parameters. Finally, the sustainability of the Facilitation Centers is evaluated using a cost-benefit analysis (CBA).

The Facilitation Centers can be spatially developed at the strategic locations to expand tourist market. This will help in leveraging the economic benefits of tourism to a marginalized rural artisan community by creating a sustainable model.

The focus on festival can help to protect local cultural traditions, develop tourism and promote the economic, social and cultural developments of the destination. Dispersal strategies adopted aim to increase visitors' satisfaction with the product and thus entice them to stay longer in the destination.

The chapter explores the intricate relationship between the pursuit of decent work and economic growth and the reinforcement of territorial identities. Through illustrative case studies, it showcases community-based initiatives that have effectively empowered local groups, igniting entrepreneurship and innovation as drivers of economic expansion and job generation. Conversely, the chapter examines the opposing influence of identity-driven discrimination and social exclusion, underscoring their adverse effects on accessing opportunities for decent work and economic progress. In response to these challenges, the chapter offers a comprehensive array of practical recommendations, equipping stakeholders with strategies to address and surmount such obstacles. Finally, the chapter extends its exploration to the pivotal role of championing social justice within the framework of the sustainable territorial development.

In spite of wide civic and academic interest in obesity, there are no bibliometric records of this issue in the marketing corpus. Thus, this inquiry is conceived to address this shortcoming with a bibliometric analysis of Scopus indexed articles published on the subject.

The analysis followed a five-step science mapping approach of study design, data collection, data analysis, data visualisation and data interpretation. R programming software was used to review 88 peer reviewed journals published between 1987 and 2021.

A sizable stream of literature exploring obesity has accrued in the marketing area as authors have drawn parallels between the influence of persuasive communication and advertising on human wellbeing and child health. The United States of America is found to be by far the country with the highest number of publications on obesity, followed by Australia and the United Kingdom. The topic dendrogram indicates two strands of obesity discourse: (1) social and policy intervention opportunities and (2) the effects on social groups in the population.

This review will shape future enquiries investigating obesity. Beyond the focus on children, males and females, an emerging focus on cola, ethics, food waste, milk, policy-making and students is highlighted.

This is the first bibliometric review of obesity in the marketing literature. This is especially timely for weighing up the utility of research aimed at understanding and reporting the trends, influences and role of stakeholders in addressing obesity.

This paper systematically explores the consequences of the adoption of blockchain technology (BCT) in the wine supply chain, aiming to offer a comprehensive overview of its advantages within the dynamic and complex wine sector.

This study deploys the preferred reporting items for systematic reviews and meta-analyses (PRISMA) method to provide a comprehensive examination of the effects of BCT adoption in the wine supply chain (WSC) by guiding the conduct and reporting of the systematic review.

The findings identify eight primary areas of advantage in blockchain adoption, illuminating its transformative impact on the wine industry. In addition, an examination of the technical attributes and applications of 17 existing blockchain-based platforms in the wine supply chain contributes valuable insights for strategic decision-making by wineries.

This study, through a systematic literature review, contributes to understand the potential BCT interactions at different stages of the WSC and to highlight some of the lesser known benefits for wineries.

The paper examines the role and significance of gastronomic manifestations in the context of destination branding, within the framework of image transfer mechanisms and the Associative Network Memory Model.

The research was conducted on a sample of 53 gastronomic events in the tourist destination of Vojvodina.

The results indicate that gastronomic manifestations image has a positive impact on the brand image and brand identity of the destination, as well as the destination's overall image. Furthermore, the study found that the food experience has a positive influence on the image of gastronomic events and the destination.

The study contributes to the advancement of research on tourist destination branding.