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To examine demographic factors and travel motivations among leisure tourists in Tanzania. Specifically by examining the influence of demographic factors on travel motivation among local and international leisure tourists in Tanzania.

Approach is quantitative and applied descriptive statistics, independent t-test and ANOVA.

The findings showed that age, gender and family size as demographic factors significantly influenced travel motivation among local and international leisure tourists.

Future studies to consider different approaches including collection of data during the peak season, use qualitative method and conduct studies in other parts of the country to explore demographic factors and travel motivations of tourists.

To assist tourism stakeholders in their design of promotional tools to market tourism products/services to different tourists as opposed to homogeneous marketing campaigns.

Examined the influence of demographic factors and travel motivation among local and international leisure tourists in the context of Tanzania.

This chapter investigates the importance of fashion houses in the progressive redefinition of tourism geography within a metropolitan context. The purpose is to highlight how these brands manage both to integrate marginal urban areas into the tourist circuits and to co-construct market-oriented heritage policies. Through the case of Fendi Roma and the EUR district (Rome, Italy), this chapter explores their degrees of involvement in the processes of requalification and estheticization of peripheral urban areas. The study found that the involvement of the luxury brand in Roman urban governance is symptomatic of evolutions in the political strategies pursued by public actors in their relations with private investors.

This chapter is focused on India's destination marketing strategies that promote religious tourism. It sheds light on the Government of India's initiatives to attract faithful tourists to sacred locations including holy temples and places of interest for spiritual pilgrims. The tourism business in India has gone through numerous phases of growth. This research reveals how the state government and central governments have stepped up their commitment to develop tourism, including religious tourism, on multiple fronts. It confirms that India can be rightly considered as the land of faith, as spirituality and religion are very prominent, as evidenced by its holy temples and landmarks, located in different regions of the subcontinent. In conclusion, it discusses about the challenges for the future, and elaborates on the opportunities related to promoting religious tourism to target faithful pilgrims and other visitors to “Incredible India.”

This paper aims to empirically investigate the relationship between service quality (SQ) in heritage tourism, destination attachment (DA), and electronic word-of-mouth (eWOM) intention.

This study followed cross-sectional survey-based research design and surveyed 327 foreign tourists visiting the Golden Triangle, a heritage tourist circuit in India through mall interception method. The data were analysed using structural equation modelling.

The results reveal that heritage SQ has a significant positive effect on DA and eWOM intention and DA has a significant positive effect on eWOM intention.

The research findings make the theoretical and practical contribution in the domain, focussing explicitly on heritage tourism, in which such relation has not been studied yet, in sense of the foreign tourists.

The purpose of this paper is to create optimally located Facilitation Centers on this tourist circuit, evaluated through network analysis, thus creating an effective linkage between tourism and economic activities of the craftsmen who are the custodians of the cultural heritage of Puri.

The craft villages lying in and around this tourist circuit are surveyed to establish socio-economic condition of artisans, significance of the craft and spatial distribution of craft villages and the willingness of artisans to travel closer to the transport spine. Network analysis is used to assess the suitability of Facilitation Center location using travel time and distance as parameters. Finally, the sustainability of the Facilitation Centers is evaluated using a cost-benefit analysis (CBA).

The Facilitation Centers can be spatially developed at the strategic locations to expand tourist market. This will help in leveraging the economic benefits of tourism to a marginalized rural artisan community by creating a sustainable model.

The focus on festival can help to protect local cultural traditions, develop tourism and promote the economic, social and cultural developments of the destination. Dispersal strategies adopted aim to increase visitors' satisfaction with the product and thus entice them to stay longer in the destination.

Luxury fashion brands have started differentiating their investment strategies and enlarging their sectors of activity, for instance, entering tourism. The overlay between traditional behaviors and innovative strategies has left a mark on the cities and neighborhoods. This chapter explores the spatial distribution of luxury tourism infrastructure in Milan. This transition does not affect only preeminent locations, such as monumental squares and high streets, but also places traditionally excluded from the “luxury circuits.” The location of 5-star hotels and premium tourism facilities in Milan (Michelin restaurants and spas) differ from the general tourism infrastructure. The study identifies polarization in the touristic offer and a parallel influence in the real estate market.

Framing “Polynesia” as a touristic commodity needs to be critically tied to the cultures of imperialism that practiced both scientific racism and produced the commodity spectacle as means to rationalize the often-violent project of “civilizing.” In the late 1800s, during the second wave of European and American colonization, the cultural realm mitigated the violence and facilitated the undertaking of empire by the masses as well as providing a space for uneven and heterogeneous responses to colonialism (Pease, 1993). Foremost among these cultural technologies were the advertising industry and the world's fairs. Displaying the technological prowess and progress of American and European civilization alongside the sideshows of “other,” less civilized cultures, the fairs worked to sell the project of expansion to its audience. For Robert Rydell (1987), these world's fairs were an effective tool of “the legitimizing ideology offered to a nation torn by class conflict” as well as racial and gender discord (p. 193). Empire was seen to solve these domestic pressures by offering a unifying national project of Manifest Destiny.

The purpose of this paper is to show the validity of the advanced technologies of computer science and propose the outline of a technological infrastructure to promote, develop, and exploit cultural tourism, taking the territory of Latin Latium as a local system.

Semantic web technologies offering intelligent integration of information about the region and heritage of Latin Latium are used. The information includes all kinds of cultural heritage, from bibliographic items to industrial assets, or prehistoric excavations in this region. A cultural heritage ontology has to be designed, constructed, fed, and exploited in order to achieve this aim. A methodology for the ontology population and exploitation for other regions of Italy or even outside Italy is proposed. The network of skills and knowledge thus created, provides features of interest for other types of users, such as experts, scholars, and students, in addition to acting on the cultural tourism market.

Currently in the prototype phase, the information technology infrastructure is an added value for cultural tourism information, since it has an ontology on resources pertaining to cultural assets. This makes it possible to develop applications with specific functions for the tourist, such as the construction of “cultural paths” and the production of cultural information in addition to the global positioning system path points. The application integrated within a web site (www.laziolatino.it/) will also be used with mobile devices as 3G cell phones and handsets.

This is a research in progress and the intention is to validate this idea in the near future through rigorous research initiatives.

The proposed outline of the infrastructure is a first step towards developing platforms and products whose spread will make it possible to turn to account and promote those territorial areas that, although at the margins of tourism circuits, have a strong cultural identity.

The seasonality in the behavior of travelers is something that goes back to the origin of the trips themselves. This seasonality is due to multiple factors, some easy to counteract and others difficult to solve. But, regardless of the causes, it is a phenomenon that generates significant negative impacts on society and the environment in which the phenomenon of tourist seasonality occurs. All tourist destinations have seasonality, but in some cases, it is very high and in others it has a minimal incidence. The objective of this chapter is to ponder the impacts and consequences of seasonality in regions with a strong tourism development, allowing to put into context the aspects of society impacted by this phenomenon and the positive implications that the reduction of seasonality would have. For this, an analysis of a theoretical model with two regions in opposite situations is carried out, raising the possible effects of a high seasonality. The cases of the Balearic Islands and the Canary Islands are also reviewed, as real examples of the regional typologies taken into consideration in the theoretical model. This seeks to ponder the problems attributable to seasonality. As a final reflection, the enormous typology of negative impacts generated and the need to continue analyzing the seasonality and its impacts are emphasized.