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Since Michael Burawoy’s 2004 presidential address to the American Sociological Association, there has been a growing interest among sociologists in “public sociology.” Though controversial in the discipline, public sociology parallels several other “engaged” forms of sociological inquiry, such as service-learning, collaborative research, participatory research, civic engagement, action research, and others. While forms of public sociology are growing among sociologists, there is little linkage with the symbolic interactionist tradition in the discipline. The ethnographic case study presented here attempts to make a link between public sociology and symbolic interactionism. Beginning in 1994 to the present, the author has been involved in the formal and informal recognition efforts of the Pee-Dee Native-American tribe in the author’s home state of South Carolina. The Pee-Dee finally gained state recognition in 2006. The struggle on the part of the tribe to gain state recognition began formally in the early 1970s. The central social issue for the tribe has always revolved around their perceived lack (primarily on the part of the dominant group) in terms of cultural and historical identity. The paradox for the tribe is found in the contradictions between their actual lived historical experience, beginning in colonial times, and the historical interpretation, on the part of earlier historians of the southeast, that the smaller tribes simply “vanished” after 1775. The paradox is also furthered by the stereotypes of what constitutes “real Indians,” which, in many ways, inform the formal recognition requirements by the state. The chapter begins with an exploration of the historical, colonial context, followed with the ethnographic story of my time with the Pee-Dee in the field and our struggle to collaborate on finding a working interpretation of the tribe’s historical and cultural existence as a people. The chapter ends with some thoughts on how a critical symbolic interactionism can promote a successful public sociology project.

We investigated how an institutional settlement concerning Native Indian gaming (the operation of gambling establishments such as casinos or bingo halls by Native Indian tribes) was preserved over time in spite of three significant challenges. Building on previous literature on settlements and institutional logics, we see settlements as institutional arrangements that manage power dynamics and competing institutional logics. Based on our analyses of the settlement and three challenges in the Native gaming field, we suggest that even seemingly volatile institutional settlements can be maintained when powerful actors balance each other’s ability to modify the settlement and different actors invoke alternative institutional logic(s). We also find that these processes can be facilitated by the embeddedness and formality of the settlement. We contribute to the settlement literature by showing how settlements can be maintained when actors draw on equally strong sources of power and different logics to counter the actions of other actors. Furthermore, we shed light on “how institutions matter” by demonstrating how institutional settlements can facilitate field stability.

Confessions are said to be important for members’ tribal experiences and they are usually ascribed religious meanings in existing research on consumer tribes. This suggests that confessions have a regulative role for tribal life. By employing the Foucauldian notion of pastoral power, the present study explores confession practices and examines how control is manifested.

The study is based on a netnographic study and analysis of tribal members’ confessions across three online consumer tribes devoted to opera (Loggionisti, who are opera aficionados of the La Scala theatre in Milan, Italy), sports (football and hockey fans of Djurgården, Sweden), and cars (Alfa Romeo owners).

We demonstrate how confessions align consumers with the common tribe ethos and how this constitutes members into various subject positions, which are fundamental social processes for reinforcing the tribe. More specifically, it demonstrates four types of subject positions: the ‘pastor’, ‘regular sheep’, ‘good sheep’ and ‘black sheep’, and how these subject positions regulate the actions of tribe members.

The present study theorizes how control is manifested and facilitated in consumer tribes. The study also explicates the confession and its role as a religious regulating practice fundamental for the life of a consumer tribe.

Community managers can recognize the different subject positions that emerge within a community and help facilitate the interactions among community members.

Previous studies are silent about how confessions reproduce control in consumer tribes. The present study highlights confession practices and the constitution of subject positions, which regulate as well as reinforce consumer tribes.

Purpose: This study explores how the interplay between a passionate consumer and his embeddedness in the lively network of a consumer tribe represents a fertile environment for the emergence of an entrepreneurial venture that is able to combine micro- and macro-level concerns bridging tribe and marketplace needs.

Design/methodology/approach: The research, set within the context of an exemplar consumer’s entrepreneurial project, was conducted following a netnographic methodological approach.

Findings: By fluidly moving from within to outside the tribe in the wider marketplace, the entrepreneur crafts his own new space in the market through a cultural mediation work that effectively combines the affective, immaterial labor characterizing the social glue of the tribe collective ethos with entrepreneurial spirit and sharp marketing and consumer insight abilities. The entrepreneur acts as a resource integrator of traditional firm-driven and emerging consumer-driven marketplace without opposing existing market structures, but rather valorizing them through his intermediation work.

Research limitations: This is a single-case study that, although exemplar, needs to be expanded and consolidated with further empirical evidence.

Originality/value: The study contributes to extant literature on consumer-driven market emergence and new market system dynamics by uncovering the role of consumer entrepreneur as a reconfigurator of the existing market resources.

Purpose − In the 1990s, the New Zealand government began returning land and other natural resources to Maori ownership in compensation for their dispossession in the nineteenth century. This chapter examines the impact of the settlement of the Waikato-Tainui claim on the socioeconomic development of the tribe since the compensation agreement was signed in 1995.Design/methodology/approach − The ethnographic analysis is focused on the tribal debate that seeks to balance the corporate demand to maximize profits of commercial investments and the increasing demand of tribal beneficiaries for social services. This debate is situated within the broader discussion about the balance between ownership and (re)distribution, and between historical justice and social justice.Findings − The analysis demonstrates that the restoration of land to Maori ownership does not automatically result in an improvement of socioeconomic conditions for most Maori. Instead, it seems to facilitate a gradual transformation of tribal hierarchies into class distinctions.Research limitations/implications − Further research is required as this chapter shows that the settlement of Maori grievances does not immediately resolve all socioeconomic problems as was originally expected.Practical implications − The settlement of colonial grievances is inherently complex since each solution seems to create new problems, also because the sociopolitical organization of indigenous societies has changed fundamentally since the beginning of colonization.Social implications − It will be necessary to continue to negotiate historical and social justice in postcolonial societies.Originality/value − Ownership of natural resources does not automatically entail socioeconomic developments or improvements. Additional policy strategies are required to obtain the socioeconomic outcomes that people desire from their engagements with capitalism.

We analyze heights of Indian scouts in the U.S. army born between ca. 1825 and 1875. Their average height of ca. 170 cm (67 in.) confirms that natives were tall compared to Europeans but were nearly the shortest among the rural populations in the New World. The trend in their height describes a slightly inverted “U” shape with an increase between those born 1820–1834 and 1835–1839 of ca. 1.8 cm (0.7 in.) (p = 0.000) and a subsequent slight decline after the Civil War. This implies that they were able to maintain and perhaps even improve their nutritional status through the Civil War, though harder times followed for those born thereafter. We also recalculate the heights of Native Americans in the Boas sample and find that the Plains Indians were shorter than most rural Americans. The trend in the height of Indians in the Boas sample is similar to that of the scouts.

Research on institutional logics has missed the opportunity to understand how and why societies may fundamentally differ in their material and symbolic systems. In this chapter, the authors offer a qualitative examination of the implementation of infrastructure public–private partnership (PPP) projects in the Arab state of Qatar. The authors illustrate how the macrofoundations of Qatari society are rooted in the notion of tribe, an inter-institutional system under which the intertwined institutional orders of the state, the market, and the family have historically developed and operated. Their study sheds light on how these macrofoundations shape the processes and mechanisms that underpin the resistance to the introduction of innovative organizational forms. The chapter makes two contributions. First, it identifies how “foreign” organizational forms rooted in Western institutional orders trigger adverse reactions from societies characterized by different institutional orders. Second, it demonstrates the challenge of implementing PPPs in an institutional context that is unfavorable to them and where actors seek to preserve the supremacy of the extant inter-institutional system.