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When I met Yorgos for the first time I was spending some time as a tourist in a small village in Southern Crete, Greece, which I later called Pousos. This was after several returns as a traveling anthropologist and after the place had become my primary field site for studying the transnational and turbulent social and cultural relations created by both tourism and migration in the Greek-Mediterranean border zones of the European Union (EU) (Römhild, 2002, 2008, 2009, 2010). At that time, in the late 1990s, Yorgos was running a tavern right across the small town square and opposite the small complex of restored stone houses in which my family and I had rented an apartment for our stay. He shared the work with Amie, his girlfriend, who served the meals and chatted with the guests while Yorgos would spend much time in the kitchen.

The purpose of this paper is to critically examine higher education (HE) internationalisation in terms of international recruitment and academic collaboration, with a focus on market entry strategies and programme delivery methods, and to define an education‐specific dynamic framework.

A single university was chosen as the case study and 20 interviewees participated in this qualitative research. Content analysis, critical discourse analysis and categorisation of meaning are adopted as data analysis strategies.

The dynamic framework is constructed based on the analysis of both commercial internationalisation and HE internationalisation. It presents the relationship between these two areas, and creates an education‐specific pattern of HE internationalisation, including modes of entry, programme delivery methods and potential areas of further development.

The dynamic framework contributes to rich understanding of internationalisation of HE in the case study. Further research in this area is encouraged to test the framework in other universities.

The dynamic framework presents international market expansion within an institutional context. This framework can help institutions better understand international development in HE, and guide universities' implementation of internationalisation by providing education‐specific modes of entry and programme delivery methods.

This research uses literature on commercial internationalisation to interpret HE internationalisation, explains the relationship between them, and creates an education‐specific framework, which is bespoke for international market expansion in HE.

Rethinking marketing should start with answers to three questions: Why has our discipline made so few original contributions to the strategy dialogue? Why have we focused on dysfunctional, rather than functional, relationships, i.e. on unsuccessful marketing practice rather than successful practice? Why do qualitative studies lack acceptance in marketing? I suggest that the fact that marketing has viewed itself as an “applied discipline” has significantly contributed to our making so few original contributions to the strategy dialogue. Furthermore, the “applied discipline” view has contributed to our focusing on dysfunctional and unsuccessful, rather than functional and successful, relationships. Finally, the lack of acceptance in marketing for qualitative methods has resulted from advocates of those methods embracing relativism, constructionism and subjectivism. In general, the time for obfuscation and obscurantism masquerading as profundity has passed; the time for reasoned rethinking is just beginning.

Understanding of the factors that contribute to policies diverging from neoliberal norms and accounting for situations when social movement activists prevail over the interests of more powerful opponents requires an analytical framework specifying the dimensions of interest. The case of Brazil’s pharmaceutical policies, especially those dealing with HIV/AIDS, is considered.

To understand the space and limits for progressive agency amidst contemporary globalization, previous articulations of dependent development and global capitalism require conceptual space with insights from social movement theory and normative framing.

Control over technology, political alliances, and normative appeals have changed since the concept of dependent development to today’s contemporary neoliberal globalization for understanding cases of progressive agency. Technology is based more on intangible knowledge, activism across the state-society boundary is more likely, and human rights has become the dominant idiom for naming and shaming more powerful opponents.

The analytic framework developed informs our understanding of pharmaceutical autonomy – the ability of a country to provide for the prescription drug needs of its population – in the case of Brazil. Further research of other situations requires the application of the framework to determine its merits.

A focus on technology, alliances, and norms provides a useful starting point for exploring situations of development autonomy that prevails over the interests of corporate power.

Purpose: The purpose of this chapter is to scrutinize the apparent alliance between international and local disability rights movements by contextualizing the process in which the disability rights model is being diffused globally. It seeks to critically examine the transplantation and promotion of the international disability rights movement's rights-based model in China.

Approach: This chapter draws from 18 in-depth interviews with local and international disability rights activists through multisite ethnographic fieldwork in China in 2019.

Findings: This chapter finds that despite opening up spaces for resistance and emancipation locally, the international disability rights movement nevertheless constitutes what I call an enclave of rights that insulates the international rights model from the political, social, and economic realities on the ground. In the case of China, the authoritarian politics that define the relationship between the state and civil society, as well as the economic vulnerability of people with disabilities in the post-socialist market economy, limit, if not invalidate, the rights model espoused by the international disability rights movement.

Implications: The findings of this chapter challenge and complicate the current scholarship of the transnational disability rights movement beyond its normative claims of emancipation. They also explore potential spaces and direction for building a new transnational alliance that takes into account the local experience of disability in a rapidly globalized world.

The accounting regulation literature has recently devoted a significant degree of attention to delineating the roles of accounting firms as key professional actors in the transnational policy arena. Such a heightened level of scholarly engagement with firms seems to have shifted the focus away from the roles of the national professional institutes. The purpose of this paper is to demonstrate the importance of not losing sight of the national professional bodies as important players on the transnational governance scene.

The accounting regulation literature has recently devoted a significant degree of attention to delineating the roles of accounting firms as key professional actors in the transnational policy arena. Such a heightened level of scholarly engagement with firms seems to have shifted the focus away from the roles of the national professional institutes. The aim with this paper is to demonstrate the importance of not losing sight of the national professional bodies as important players on the transnational governance scene.

The paper provides empirical illustrations and discussion of the transforming agendas and strategies of influence pursued by various national professional bodies as they attempt to reinvent themselves to face up to the challenges of the changing regulatory landscape. Specifically, the paper analyses a range of activities where such bodies are seen to be competing with each other as well as partaking in a variety of collaborative initiatives in their quest to gain/maintain the status of a global/regional professional thought leader.

The paper is designed to encourage renewed academic debate on the roles and strategies of national professional institutes and highlight opportunities and venues for future research. The paper is also suggestive of the need to refine conceptual perspectives on professionalization processes operational in transnational settings.

The accounting literature is lacking in terms of contemporary study of national professional bodies as active institutions with global ambition and strategies of influence. This paper addresses such a shortcoming by analysing the strategic intent and actions of a range of such bodies (revealing, in the process, a quite fascinating complex of activity, competition and cooperation) and calling for a renewed focus on national professional bodies as a way of enhancing contemporary understanding of the workings of the “global accounting profession”.

Innovative companies in the U.S., Mexico, and the Pacific Rim are experimenting with a new type of transnational strategic alliance (TSA). By sharing complementary resources and capabilities across borders—and splitting the costs and risks—these TSAs can take advantage of market opportunities that most firms dare not grasp for on their own. They represent radical departures from traditional joint ventures in terms of the objectives, perspectives, and relationships of alliance partners.

This chapter explores Lula's internationalist strategy toward the politics of globalization, which involves building alliances within the Common Market of the South (Mercosur) and between Mercosur and the European Union. It compares Lula's internationalism with the earlier nationalist Brazilian informatics policy as shifting strategies of sovereignty, highlighting their differences as interventions in the politics of globalization. In the process, it explores the changing conditions of globalization and assesses the potential of Lula's strategy as an alternative to the dominant neoliberal globalization form.

The purpose of this paper is to broaden the external validity of the “brand alliance” theory, as it is set up by Simonin and Ruth, by analysing transnational brand alliances. It aims to discuss the significance of country of origin in this context.

Based on a broad literature review of the brand alliance and country of origin literature the authors conducted an empirical study that examined consumer attitudes towards cross‐national brand alliances.

The findings demonstrate the role that the relationship between country of origin fit and brand fit plays in predicting consumer attitude towards cross‐border brand alliances; and that when brand familiarity decreases, the positive influence of country of origin fit on attitudes towards the brand alliance increases, and is greater than that of brand fit.

The degree of importance that consumers place on each product in the brand alliance was not taken into account. Future research could also analyse product categories that have strong country of origin associations (e.g. German beer or French pastries) or that belong to the low involvement category.

An interesting result for managers when they set up a cross‐national brand alliance, as the study demonstrates the importance of brand familiarity and of country of origin fit.

The findings replicate those of Simonin and Ruth, which is a useful result because their findings might be attributed also to cross‐boarder alliances. The study represents a noteworthy extension of previous research by introducing a new variable, the “country of origin fit.”