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New concepts drive transnational strategic alliances

Planning Review

ISSN: 0094-064X

Article publication date: 1 June 1993

183

Abstract

Innovative companies in the U.S., Mexico, and the Pacific Rim are experimenting with a new type of transnational strategic alliance (TSA). By sharing complementary resources and capabilities across borders—and splitting the costs and risks—these TSAs can take advantage of market opportunities that most firms dare not grasp for on their own. They represent radical departures from traditional joint ventures in terms of the objectives, perspectives, and relationships of alliance partners.

Citation

Banks, P.F. and Baranson, J. (1993), "New concepts drive transnational strategic alliances", Planning Review, Vol. 21 No. 6, pp. 28-54. https://doi.org/10.1108/eb054448

Publisher

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MCB UP Ltd

Copyright © 1993, MCB UP Limited

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