New concepts drive transnational strategic alliances
Abstract
Innovative companies in the U.S., Mexico, and the Pacific Rim are experimenting with a new type of transnational strategic alliance (TSA). By sharing complementary resources and capabilities across borders—and splitting the costs and risks—these TSAs can take advantage of market opportunities that most firms dare not grasp for on their own. They represent radical departures from traditional joint ventures in terms of the objectives, perspectives, and relationships of alliance partners.
Citation
Banks, P.F. and Baranson, J. (1993), "New concepts drive transnational strategic alliances", Planning Review, Vol. 21 No. 6, pp. 28-54. https://doi.org/10.1108/eb054448
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited