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The importance of accurate forecasts of tourism demand for managerial decision making is widely recognized (see, for example, Archer 1987), and this study examines the literature on the accuracy of tourism forecasts generated by different forecasting techniques. In fact, although there are many possible forecasting methods, in practice relatively few of these have been used for tourism forecasting.

The aim of this paper is to provide a narrative review of previous research on tourism demand modelling and forecasting and potential future developments.

A narrative approach is taken in this review of the current body of knowledge.

Significant methodological advancements in tourism demand modelling and forecasting over the past two decades are identified.

The distinct characteristics of the various methods applied in the field are summarised and a research agenda for future investigations is proposed.

本文旨在对先前关于旅游需求建模和预测的研究进行叙述性回顾并对未来潜在发展进行展望。

本文采用叙述性回顾方法对当前知识体系进行了评论。

本文确认了过去二十年旅游需求建模和预测方法论方面的重要进展。

本文总结了该领域应用的各种方法的独特特征, 并对未来研究提出了建议。

El objetivo de este documento es ofrecer una revisión narrativa de la investigación previa sobre modelización y previsión de la demanda turística y los posibles desarrollos futuros.

En esta revisión del marco actual de conocimientos sobre modelización y previsión de la demanda turística y los posibles desarrollos futuros,se adopta un enfoque narrativo.

Se identifican avances metodológicos significativos en la modelización y previsión de la demanda turística en las dos últimas décadas.

Se resumen las características propias de los diversos métodos aplicados en este campo y se propone una agenda de investigación para futuros trabajos.

Online reviews serve as valuable sources of information, reflecting tourists’ attentions, preferences and sentiments. However, although the existing research has demonstrated that incorporating online review data can enhance the performance of tourism demand forecasting models, the reliability of online review data and consumers’ decision-making process have not been given adequate attention. To address the aforementioned problem, the purpose of this study is to forecast tourism demand using online review data derived from the analysis of review helpfulness.

The authors propose a novel “identification-first, forecasting-second” framework. This framework prioritizes the identification of helpful reviews through a comprehensive analysis of review helpfulness, followed by the integration of helpful online review data into the forecasting system. Using the SARIMAX model with helpful online review data sourced from TripAdvisor, this study forecasts tourist arrivals in Hong Kong during the period from August 2012 to June 2019. The SNAÏVE/SARIMA model was used as the benchmark model. Additionally, artificial intelligence models including long short-term memory, back propagation neural network, extreme learning machine and random forest models were used to assess the robustness of the results.

The results demonstrate that online review data are subject to noise and bias, which can adversely affect the accuracy of predictions when used directly. However, by identifying helpful online reviews beforehand and incorporating them into the forecasting process, a notable enhancement in predictive performance can be realized.

First, to the best of the authors’ knowledge, this study is one of the first to focus on the data issue of online reviews on tourism arrivals forecasting. Second, this study pioneers the integration of the consumer decision-making process into the domain of tourism demand forecasting, marking one of the earliest endeavors in this area. Third, this study makes a novel attempt to identify helpful online reviews based on reviews helpfulness analysis.

Incorporating dynamic spatial effects exhibits considerable potential in improving the accuracy of forecasting tourism demands. This study aims to propose an innovative deep learning model for capturing dynamic spatial effects.

A novel deep learning model founded on the transformer architecture, called the spatiotemporal transformer network, is presented. This model has three components: the temporal transformer, spatial transformer and spatiotemporal fusion modules. The dynamic temporal dependencies of each attraction are extracted efficiently by the temporal transformer module. The dynamic spatial correlations between attractions are extracted efficiently by the spatial transformer module. The extracted dynamic temporal and spatial features are fused in a learnable manner in the spatiotemporal fusion module. Convolutional operations are implemented to generate the final forecasts.

The results indicate that the proposed model performs better in forecasting accuracy than some popular benchmark models, demonstrating its significant forecasting performance. Incorporating dynamic spatiotemporal features is an effective strategy for improving forecasting. It can provide an important reference to related studies.

The proposed model leverages high-frequency data to achieve accurate predictions at the micro level by incorporating dynamic spatial effects. Destination managers should fully consider the dynamic spatial effects of attractions when planning and marketing to promote tourism resources.

This study incorporates dynamic spatial effects into tourism demand forecasting models by using a transformer neural network. It advances the development of methodologies in related fields.

纳入动态空间效应在提高旅游需求预测的准确性方面具有相当大的潜力。本研究提出了一种捕捉动态空间效应的创新型深度学习模型。

本研究提出了一种基于变压器架构的新型深度学习模型, 称为时空变压器网络。该模型由三个部分组成：时空转换器、空间转换器和时空融合模块。时空转换器模块可有效提取每个景点的动态时间依赖关系。空间转换器模块可有效提取景点之间的动态空间相关性。提取的动态时间和空间特征在时空融合模块中以可学习的方式进行融合。通过卷积运算生成最终预测结果。

结果表明, 与一些流行的基准模型相比, 所提出的模型在预测准确性方面表现更好, 证明了其显著的预测性能。纳入动态时空特征是改进预测的有效策略。它可为相关研究提供重要参考。

所提出的模型利用高频数据, 通过纳入动态空间效应, 在微观层面上实现了准确预测。旅游目的地管理者在规划和营销推广旅游资源时, 应充分考虑景点的动态空间效应。

本研究通过使用变压器神经网络, 将动态空间效应纳入旅游需求预测模型。它推动了相关领域方法论的发展。

La incorporación de efectos espaciales dinámicos ofrece un considerable potencial para mejorar la precisión de la previsión de la demanda turística. Este estudio propone un modelo innovador de aprendizaje profundo para capturar los efectos espaciales dinámicos.

Se presenta un novedoso modelo de aprendizaje profundo basado en la arquitectura transformadora, denominado red de transformador espaciotemporal. Este modelo tiene tres componentes: el transformador temporal, el transformador espacial y los módulos de fusión espaciotemporal. El módulo transformador temporal extrae de manera eficiente las dependencias temporales dinámicas de cada atracción. El módulo transformador espacial extrae eficientemente las correlaciones espaciales dinámicas entre las atracciones. Las características dinámicas temporales y espaciales extraídas se fusionan de manera que se puede aprender en el módulo de fusión espaciotemporal. Se aplican operaciones convolucionales para generar las previsiones finales.

Los resultados indican que el modelo propuesto obtiene mejores resultados en la precisión de las previsiones que algunos modelos de referencia conocidos, lo que demuestra su importante capacidad de previsión. La incorporación de características espaciotemporales dinámicas supone una estrategia eficaz para mejorar las previsiones. Esto puede proporcionar una referencia importante para estudios afines.

El modelo propuesto aprovecha los datos de alta frecuencia para lograr predicciones precisas a nivel micro incorporando efectos espaciales dinámicos. Los gestores de destinos deberían tener plenamente en cuenta los efectos espaciales dinámicos de las atracciones en la planificación y marketing para la promoción de los recursos turísticos.

Este estudio incorpora efectos espaciales dinámicos a los modelos de previsión de la demanda turística mediante el empleo de una red neuronal transformadora. Supone un avance en el desarrollo de metodologías en campos afines.

This paper aims to analyze the research highlights, evolutionary process and future research directions in the field of tourism forecasting.

This study used CiteSpace to conduct a bibliometric analysis of 1,213 tourism forecasting articles.

The results show that tourism forecasting research has experienced three stages. The institutional collaboration includes transnational collaboration and domestic institutional collaboration. Collaboration between countries still needs to be strengthened. The authors’ collaboration is mainly based on on-campus collaboration. Articles with high co-citation are primarily published in core tourism journals and other relevant publications. The research content mainly pertains to tourism demand, revenue management, hotel demand and tourist volumes. Ex ante forecasting during the COVID-19 pandemic has broadened existing tourism forecasting research. The future forecasting research focuses on the rational use of big data, improving the accuracy of models and enhancing the credibility of forecasting results.

This paper uses CiteSpace to analyze tourism forecasting articles to obtain future research trends, which supplements existing research and provides directions for future research.

本文旨在分析旅游预测领域的研究重点、演化过程和未来的研究方向。

本研究使用 CiteSpace 软件对 1213 篇旅游预测文章进行了文 献计量学分析。

结果表明, 旅游预测研究经历三个阶段。机构合作包含国际机构合作和 国内机构合作, 需要持续加强国家之间的合作, 作者之间的合作多以校内合作为 主。高引用文章不仅发表在旅游领域的核心期刊还发表在其他专业的核心期刊上。 旅游预测研究的主要内容为旅游需求、收入管理、酒店需求和游客量。新冠疫情 期间的事前预测拓宽了现有的旅游预测研究。未来预测的研究重点在于合理利用 大数据, 提高模型的准确定以及提高预测结果的可信度。

本文使用 CiteSpace 分析旅游预测文章得到未来研究趋势, 既是对 现有研究的补充, 又为今后的研究提供方向。

Este artículo pretende analizar los aspectos más destacados de la investigación, el proceso evolutivo y las futuras orientaciones de la investigación en el campo de la previsión turística.

Este estudio utilizó CiteSpace para realizar un análisis bibliométrico de 1213 artículos sobre previsión turística.

Los resultados muestran que la investigación sobre previsión turística ha experimentado tres etapas. La colaboración institucional incluye la colaboración transnacional y la colaboración institucional nacional. La colaboración entre países aún debe reforzarse. La colaboración entre autores se basa principalmente en la colaboración dentro del campus. Los artículos con una alta cocitación se publican principalmente en las principales revistas de turismo y en otras publicaciones relevantes. El contenido de la investigación se refiere principalmente a la demanda turística, el revenue management, la demanda hotelera y los volúmenes turísticos. La previsión previa y durante la pandemia de la COVID-19 ha ampliado la investigación existente sobre previsión turística. La futura investigación sobre previsiones se centra en el uso racional de los big data, la mejora de la precisión de los modelos y el aumento de la credibilidad de los resultados de las previsiones.

Este artículo utiliza CiteSpace para analizar artículos de previsión turística con el fin de obtener futuras tendencias de investigación, lo que complementa la investigación existente y proporciona orientaciones para futuras investigaciones.

The purpose of this paper is to review recent studies published from 2007 to 2015 on tourism and hotel demand modeling and forecasting with a view to identifying the emerging topics and methods studied and to pointing future research directions in the field.

Articles on tourism and hotel demand modeling and forecasting published mostly in both science citation index and social sciences citation index journals were identified and analyzed.

This review finds that the studies focused on hotel demand are relatively less than those on tourism demand. It is also observed that more and more studies have moved away from the aggregate tourism demand analysis, whereas disaggregate markets and niche products have attracted increasing attention. Some studies have gone beyond neoclassical economic theory to seek additional explanations of the dynamics of tourism and hotel demand, such as environmental factors, tourist online behavior and consumer confidence indicators, among others. More sophisticated techniques such as nonlinear smooth transition regression, mixed-frequency modeling technique and nonparametric singular spectrum analysis have also been introduced to this research area.

The main limitation of this review is that the articles included in this study only cover the English literature. Future review of this kind should also include articles published in other languages. The review provides a useful guide for researchers who are interested in future research on tourism and hotel demand modeling and forecasting.

This review provides important suggestions and recommendations for improving the efficiency of tourism and hospitality management practices.

The value of this review is that it identifies the current trends in tourism and hotel demand modeling and forecasting research and points out future research directions.

This paper aims to compare the forecasting performance of different models with and without big data predictors from search engines and social media.

Using daily tourist arrival data to Mount Longhu, China in 2018 and 2019, the authors estimated ARMA, ARMAX, Markov-switching auto-regression (MSAR), lasso model, elastic net model and post-lasso and post-elastic net models to conduct one- to seven-days-ahead forecasting. Search engine data and social media data from WeChat, Douyin and Weibo were incorporated to improve forecasting accuracy.

Results show that search engine data can substantially reduce forecasting error, whereas social media data has very limited value. Compared to the ARMAX/MSAR model without big data predictors, the corresponding post-lasso model reduced forecasting error by 39.29% based on mean square percentage error, 33.95% based on root mean square percentage error, 46.96% based on root mean squared error and 45.67% based on mean absolute scaled error.

Results highlight the importance of incorporating big data predictors into daily demand forecasting for tourism attractions.

This study represents a pioneering attempt to apply the regularized regression (e.g. lasso model and elastic net) in tourism forecasting and to explore various daily big data indicators across platforms as predictors.

Given that the use of Google Trends data is helpful to improve forecasting performance, this study aims to investigate whether the precision of forecast combination can benefit from the use of Google Trends Web search index along with the encompassing set.

Grey prediction models generate single-model forecasts, while Google Trends index serves as an explanatory variable for multivariate models. Then, three combination sets, including sets of univariate models (CUGM), all constituents (CAGM) and constituents that survive the forecast encompassing tests (CSET), are generated. Finally, commonly used combination methods combine the individual forecasts for each combination set.

The tourism volumes of four frequently searched-for cities in Taiwan are used to evaluate the accuracy of three combination sets. The encompassing tests show that multivariate grey models play a role to be reckoned with in forecast combinations. Furthermore, the empirical results indicate the usefulness of Google Trends index and encompassing tests for linear combination methods because linear combination methods coupled with CSET outperformed that coupled with CAGM and CUGM.

With Google Trends Web search index, the tourism sector may benefit from the use of linear combinations of constituents that survive encompassing tests to formulate business strategies for tourist destinations. A good forecasting practice by estimating ex ante forecasts post-COVID-19 can be further provided by scenario forecasting.

To improve the accuracy of combination forecasting, this research verifies the correlation between Google Trends index and combined forecasts in tourism along with encompassing tests.

過去的研究顯示 Google 搜尋趨勢資料有助於改善旅遊需求預測的準確度，本研究就此進一步探討 Google 搜尋趨勢網頁搜尋指標與涵蓋性檢定的使用對於組合預測準確度所造成的影響。

本研究以 Google 搜尋趨勢指標做為多變量灰色預測模式的解釋變數，並以單變量與多變量灰色模式產生各別預測值。在分別產生由所有的單變量模式 (CUGM)所有的模式 (CAGM), 以及經過涵蓋性檢定所留存下來之模式 (CSET) 所組成之集合後，就各別的組合集以常用的組合方法產生預測值。

以台灣的四個熱搜旅遊城市的旅遊人數進行三個組合集的預測準確度分析。涵蓋性檢定顯示多變量灰色模式在組合預測中扮演重要的角色，而結果亦呈現線性組合方法在 CSET優於在 CUGM 與 CAGM 的準確度，突顯搜尋趨勢指標與涵蓋性檢定對於線性組合方法的有用性。

藉由 Google 搜尋趨勢網頁搜尋指標與涵蓋性檢定，旅遊部門應可透過線性組合方法的預測規劃旅遊目的地的經營策略。新冠疫情下於各季的事前預測亦可結合情境預測具體呈現。

為提升組合預測在旅遊需求的預測準確度，本研究結合涵蓋性檢定以分析 Google 搜尋趨勢指標與組合預測準確度之間的關聯性。

旅遊需求,涵蓋性檢定,Google 搜尋趨勢,灰色預測,組合預測

研究型论文

Dado que el uso de los datos de Google Trends es útil para mejorar la precisión de las predicciones, este estudio examina si el uso del índice de búsqueda web de Google Trends combinado con la agregación de relevancia puede mejorar la precisión del predictor.

El modelo predictivo gris genera predicciones bajo un único modelo, mientras que el modelomultivariado utiliza el indicador Google Trends como variable explicativa. Se generaron tresensamblajes generales, incluido el Modelo armónico único (CUGM), los ensamblajes de todos loscomponentes (CAGM) y la prueba de presencia de componentes con predicción (CSET). Laspredicciones individuales encada grupo luego se combinan utilizando métodos de correlación deuso común.

Utilizando el número de turistas en las cuatro ciudades más investigadas de Taiwán, los tresgrupos combinados se clasificaron según su precisión. Las pruebas incluidas muestran que losmodelos multivariados en escala de grises son importantes para la predicción. Además, losresultados de las pruebas muestran que el índice de Google Trends y las pruebas que incluyenmétodos de suma lineal son útiles porque los métodos combinados con CSET funcionan majorque los métodos combinados con CSET. CAGM y VCUG.

La industria de viajes puede usar el índice de búsqueda web de Google Trends para desarrollarestrategias comerciales para atracciones basadas en un conjunto lineal de componentes.

Con el objetivo de mejorar la precisión de los pronósticos agregados, este estudio investiga larelación entre el índice de tendencias de Google y las expectativas generales de viaje junto con laevidencia global.

Demanda de viajes, Experiencia global, Tendencias de Google, Predicción gris

Trabajo de investigación

This paper aims to propose a hybrid-forecasting model for long-term tourism demand forecasting. As such, it attempts to model the tourism demand in the Philippines, which is a relatively underrepresented area in the literature, despite its tourism sector’s growing economic progress.

A hybrid support vector regression (SVR) – seasonal autoregressive integrated moving averages (SARIMA) model is proposed to model the seasonal, linear and nonlinear components of the tourism demand in a destination country. The paper further proposes the use of multiple criteria decision-making (MCDM) approaches in selecting the best forecasting model among a set of considered models. As such, a preference ranking organization method for enrichment of evaluations (PROMETHEE) II is used to rank the considered forecasting models.

The proposed hybrid SVR-SARIMA model is the best performing model among a set of considered models in this paper using performance criteria that evaluate the errors of magnitude, directionality and trend change, of a forecasting model. Moreover, the use of the MCDM approach is found to be a relevant and prospective approach in selecting the best forecasting model among a set of models.

The novelty of this paper lies in several aspects. First, this paper pioneers the demonstration of the SVR-SARIMA model’s capability in forecasting long-term tourism demand. Second, this paper is the first to have proposed and demonstrated the use of an MCDM approach for performing model selection in forecasting. Finally, this paper is one of the very few papers to provide lenses on the current status of Philippine tourism demand.

While relevant research has considered aggregated data from mobile devices and personal computers (PCs), tourists’ search patterns on mobile devices and PCs differ significantly. This study aims to explore whether decomposing aggregated search queries based on the terminals from which these queries are generated can enhance tourism demand forecasting.

Mount Siguniang, a national geopark in China, is taken as a case study in this paper; another case, Kulangsu in China, is used as the robustness check. The authors decomposed the total Baidu search volume into searches from mobile devices and PCs. Weekly rolling forecasts were used to test the roles of decomposed and aggregated search queries in tourism demand forecasting.

Search queries generated from PCs can greatly improve forecasting performance compared to those from mobile devices and to aggregate search volumes from both terminals. Models incorporating search queries generated via multiple terminals did not necessarily outperform those incorporating search queries generated via a single type of terminal.

Major players in the tourism industry, including hotels, tourist attractions and airlines, can benefit from identifying effective search terminals to forecast tourism demand. Industry managers can also leverage search indices generated through effective terminals for more accurate demand forecasting, which can in turn inform strategic decision-making and operations management.

This study represents one of the earliest attempts to apply decomposed search query data generated via different terminals in tourism demand forecasting. It also enriches the literature on tourism demand forecasting using search engine data.