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This study aims to draw observations on the current status and potentials of the Philippines as a farm tourism destination and identify the underlying factors that inhibit farm tourism development. It intends to gauge the challenges that Filipino farmers face in diversifying farms and operating farm sites and uses these challenges in crafting strategies and policies for relevant stakeholders. It also provides Philippine farm tourism literature to address the limitations of references in the topic.

The study adopts an exploratory type of inquiry method and secondary data collection from various sources, such as published journal articles, news articles and reports, to gain insights and relevant information on farm tourism. The study also uses a threats, opportunities, weaknesses and strengths analysis approach to develop competitive farm tourism strategies.

The Philippines, with vast agricultural land, has the necessary base for farm tourism, and the enactment of the Farm Tourism Development Act of 2016 bridges this potential. With low agricultural outputs, the country draws relevance for farm tourism as a farm diversification strategy to supplement income in rural communities. While having these potentials, crucial initiatives in physical characteristics, product development, education and training, management and entrepreneurship, marketing and customer relations and government support must be implemented. Farmers' lack of skills, training and capital investment potential to convert their farms into farm tourism sites serves as the major drawback. Thus, developing entrepreneurial and hospitality skills is crucial.

This work presents a historical narrative of initiatives and measures of the Philippine farm tourism sector. It also provides a holistic discussion and in-depth analysis of the current state, potentials, strategies and forward insights for farm tourism development.

Travel interests of tourists during pandemics and outbreaks are reduced due to the prevalence of fear. It induces lifestyle changes, which may hinder efforts to recover the tourism value chain during post-COVID-19 lockdowns. Subscribing to domestic travel and domestic tourism is deemed to mitigate fear and gradually reopen the tourism industry. Although a crucial initiative, evaluating the perceived degree of exposure of tourists to COVID-19 in tourist sites operating under domestic tourism has not been fully explored in the emerging literature, which forms the main departure of this work.

The problem domain is addressed by adopting multiple criteria sorting method – the VIKORSORT. To demonstrate such application, with 221 survey participants, 35 tourist sites in a province in the central Philippines struggling to revive the tourism industry are evaluated under six attributes that characterize tourists' exposure to COVID-19. To assess its efficacy, the performance of the VIKORSORT is compared to other distance-based multiple criteria sorting methods (i.e. TOPSIS-Sort and CODAS-SORT).

Results show that proximity and volume of tourist arrivals are considered on top of the priority list of attributes. The use of VIKORSORT yields the assignment of 27 sites to the “moderate exposure” class, and eight under the “high exposure” class, with no tourist site assigned to the “low exposure” class. Sorting the tourist sites reveals some observations that tourists prefer sites (1) with open spaces, (2) with activities having limited group dynamics, (3) that are nature-based, and (4) with tourist arrivals that are not relatively high, with enough land area to practice social distancing. In addition, the assignments of the VIKORSORT with TOPSIS-Sort and CODAS-SORT are consistent at least 90% of the time, demonstrating its efficacy in addressing multiple criteria sorting problems.

This work provides an integrative approach in evaluating tourist sites in view of tourism recovery during pandemics. The findings offer crucial insights for the primary stakeholders (i.e. government, tourist operators, and tourists) in planning, resource allocation decisions, and policy formulation. Policy insights are offered, as well as avenues for future works.

This study aims to examine the underlying statements with regard to strategic directions and action programmes on tourism found in the state-of-the-nation address (SONA) speeches of six Philippine presidents – from 1987 to 2019. The researchers believe that president SONAs are usually reflective of their plans and are strong indicators of their interest, which could particularly influence the Philippine tourism planning and development. Currently, the lack of guidance in the theoretical framework and research discussion in exploring the Philippine tourism policy and development priorities using presidents’ SONA speeches are found wanting. Scenario planning approach was used as a framework.

Scenario planning approach requires inputs from an advisory group to create scenario drivers. As inputs, the presidents’ SONA speeches were used in this study while the researchers assumed the role of scenario thinkers. The speeches were downloaded and imported into a qualitative data software. Through a series of text search with regard to strategic directions and action programmes on tourism, underlying statements were subjected to content analysis to create nodes. The nodes were used as the basis in creating scenario drivers, which became the basis in creating the model. The models underwent the following validation procedures: researcher, concept and literature review.

Based on the data, there are three identified major drivers of the present and future of Philippine tourism; these are tourism policy, tourism development and prospects for the future (temporal element). It also indicates tourism development and temporal element as dominant, with very few on tourism policies. By combining the tourism policy and tourism development, the development of the tourism policy and development confluence model was created. Meanwhile, the addition of the temporal element provided a third scenario driver that led to the creation of the dimensions of tourism policy and development scenarios.

The developed model can be adapted to many contexts that extend even outside of tourism. The public tourism offices, such as the department of tourism and the regional, provincial, city and municipal tourism offices, can use the model to help them prioritise tourism development programmes and lobby for tourism policy creation.

The model will significantly assist decision-makers and policymakers to be conscious in crafting and enacting their tourism plans and programmes. It presents tourism policy and tourism development as scenario drivers that are interrelated; hence, a mutual relationship between the executive and legislative sectors of the government can be expected.

The study positions its originality and value in three areas: scenario planning, tourism future and president’s interest in tourism. In terms of scenario planning, the study was able to present interaction among three scenario drivers compared to most models that only have two. In the area of tourism future studies, this study claims that qualitative historical data can also be used to predict future scenarios. Despite the limited literature examining the tourism interest of the top-level administration, using speeches made by head of state is found plausible to predict the future of Philippine tourism.

Based on reflections of the issues encountered from ethnographic studies aboard ocean-going merchant ships and a seafaring community in the Philippines, pressure points on seafarers' lives that situate them in a precarious situation are explored. Due to the pandemic, the decline in total remittances was due to a huge fall in sea-based remittances of about 81% in 2020. The widespread loss of jobs has magnified vulnerabilities in the seafaring sector. The emergent exploration of worker vulnerability in cruise tourism industry is useful in identifying the necessary support for cruise workers to mitigate the long-term undesired effects of the pandemic. The fieldwork also reveals that the demand placed upon seafarers' daily and organizational lives are gendered. Women and men are differently constituted in the shipping and tourism industries which affect work opportunities and family values. The chapter aims to contribute to the discussion on inclusivity vis-a-vis the recovery plan of destination tourism by underlining the gender dynamics in cruise tourism, as it aligns with the general roadmap of growth for Southeast Asian cruise tourism program. We show that the transnational nature of cruise tourism on both labour and employment is interlinked with destination tourism, and the gender dynamics identified and reviewed will help identify and further promote inclusivity in the regional recovery tourism plan.

This paper aims to propose a hybrid-forecasting model for long-term tourism demand forecasting. As such, it attempts to model the tourism demand in the Philippines, which is a relatively underrepresented area in the literature, despite its tourism sector’s growing economic progress.

A hybrid support vector regression (SVR) – seasonal autoregressive integrated moving averages (SARIMA) model is proposed to model the seasonal, linear and nonlinear components of the tourism demand in a destination country. The paper further proposes the use of multiple criteria decision-making (MCDM) approaches in selecting the best forecasting model among a set of considered models. As such, a preference ranking organization method for enrichment of evaluations (PROMETHEE) II is used to rank the considered forecasting models.

The proposed hybrid SVR-SARIMA model is the best performing model among a set of considered models in this paper using performance criteria that evaluate the errors of magnitude, directionality and trend change, of a forecasting model. Moreover, the use of the MCDM approach is found to be a relevant and prospective approach in selecting the best forecasting model among a set of models.

The novelty of this paper lies in several aspects. First, this paper pioneers the demonstration of the SVR-SARIMA model’s capability in forecasting long-term tourism demand. Second, this paper is the first to have proposed and demonstrated the use of an MCDM approach for performing model selection in forecasting. Finally, this paper is one of the very few papers to provide lenses on the current status of Philippine tourism demand.

The purpose of this study is to report the findings of a benchmarking exercise among official tourism websites of five Southeast Asian countries. website benchmarking, namely, a strategy used to evaluate and compare website quality, has been widely used within the context of tourism studies. Yet there is a relative lack of information concerning best practices for official tourism websites as a form of promoting rural tourism and sustainability.

By using a qualitative approach, a group of six tourism researchers were invited to evaluate official tourism websites of Malaysia, Indonesia, Thailand, Vietnam and the Philippines for user-friendliness, site attractiveness, marketing attractiveness and provision of information on rural tourism and sustainability.

Overall, the evaluations provided by the researchers indicated that in general, the Indonesian and Malaysian websites were always perceived as the best options compared to the Thai, Philippine and Vietnamese online platforms, mainly due to their visual appeal. However, this study also highlighted that the information about rural tourism products in all the websites evaluated was regarded as being very limited. Furthermore, the variety and diversity of respondents’ opinions showed that subjective components played a role in the interpretation of the websites.

Based on the findings of this study, three main recommendations have been suggested to assist tourism websites’ designers to design more impactful websites.

The novelty of this study lies in the consideration of websites as interactional and dialectical narratives whose meanings are produced, negotiated or challenged by the users.

Family businesses (FB), mostly small-sized, dominate the tourism and hospitality industry (THI), especially in the rural areas. While many would have been used to the impact of demand seasonality, it is unknown how these businesses would have survived through the restrictions imposed to contain the coronavirus disease 2019 (COVID-19) pandemic as compared to non-family business (NFB) counterparts. This study aims to determine if there were differences on how family and non-family enterprises in the THI coped with government restrictions.

By subjecting the survey data from tourism enterprises to non-parametric techniques, the authors establish empirical evidence on similarities and differences of coping strategies adopted by FBs and NFBs; their required support from government and their perceptions of a post-pandemic THI.

The analysis revealed that family-owned tourism and hospitality businesses in the Philippines tended to collaborate with other businesses to manage the impact of the pandemic restrictions. Since they hired more seasonal workers prior to the restrictions, they tended to avoid hiring workers during the restricted period. NFBs, on the other hand, that were generally larger in size and more professionally managed with more regular employees, tended to streamline operations for greater efficiency.

The study relied on survey results distributed and collected online. There is an innate bias against those firms that did not have access to the survey links.

The comparative study suggests that interventions to assist firms in the THI should consider the differences in firm ownership as “one size does not fit all.”

The study provides evidence about how environmental factors impact the operations of family firms. Thus, it provides valuable insights for both the academic community and industry practitioners.

This is the first study in the Philippines that was able to capture response of family and non-family firms in the THI during the COVID-19 lockdown.