An overview of tourism forecasting accuracy comparisons
Christine A. Witt
(Management Centre, University of Bradford, Bradford, BD9 4JL (Great Britain);)
Stephen F. Witt
(European Business Management School, University of Wales, Swansea, SA2 8PP, (Great Britain))
Abstract
The importance of accurate forecasts of tourism demand for managerial decision making is widely recognized (see, for example, Archer 1987), and this study examines the literature on the accuracy of tourism forecasts generated by different forecasting techniques. In fact, although there are many possible forecasting methods, in practice relatively few of these have been used for tourism forecasting.
Citation
Witt, C.A. and Witt, S.F. (1993), "An overview of tourism forecasting accuracy comparisons", The Tourist Review, Vol. 48 No. 2, pp. 29-35. https://doi.org/10.1108/eb058122
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:MCB UP Ltd
Copyright © 1993, MCB UP Limited
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