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An important precondition for resource redeployment is that firms are aware of the commercial applications for which their resources can be used. We take an inventing-firm perspective and ask: how many new commercial applications will a firm associate with an existing technological invention? We note that both technological and organizational characteristics determine the number of distinct applications firms consider feasible for a given technological invention. In particular, we suggest that inherently fungible technologies, that is, technologies that have a broad impact on other technological fields (highly general technologies), will be associated with a larger set of commercial applications. We also suggest that linking applications to an inherently general technology can be challenging when the technology is already embedded in organizational (commercial) routines. Proprietary data from an online marketplace allow us to investigate the applications firms consider feasible for their technological inventions. In line with extant work, a firm assigns a greater number of applications to more general technologies. As expected, however, this relationship is shaped by how the technology is embedded within the organization. Our results have implications for redeployment as firms may face challenges in the initial step of redeployment when fungible resources need to be linked to emerging market opportunities.

Purpose: The main purpose of this study is to test the effect of consumers’ readiness level to use new technology on their intention to use mobile payment applications based on the technology readiness and acceptance model (TRAM). In detail, it examines how the dimensions of TR as ‘optimism, innovativeness, discomfort, and insecurity’ affect consumers’ intention to utilise mobile payment applications. Moreover, the effect of the technology-accepting behaviour measured by two major factors as ‘perceived usefulness’ and ‘perceived ease of use’ on the intention to use mobile payment applications is also examined.

Need for the study: The existence of a mobile system alone is not enough to attract consumers with no user experience to these applications. The user-centred attribute in the usage of these applications, which involves the influence of technology readiness (TR), has been largely ignored especially in developing countries. By focussing on this area, it is expected to fill the gap that has not been sufficiently handled in the developing country settings and, particularly in Turkey.

Methodology: The study population consists of the consumers who live in İstanbul who is aged 18 and over and use mobile payment technology at least once. After collecting data, confirmatory factor analysis was applied to validate the measurement model. Afterward, the structural model was tested by the Maximum Likelihood-MI estimation method, and the bootstrap samples were stated as 5,000.

Findings: When the results of the study are examined, it is seen that optimism has a significant influence on the perceived usefulness and perceived ease of use dimensions of the technology acceptance model, while innovativeness is significant only on the perceived ease of use. This study results also show that discomfort and insecurity don’t significantly influence the perception of usefulness and easy-to-use mobile payment applications as perceived by individuals. Perceived ease of use is to positively affect the perceived usefulness. Additionally, the perceived ease of use and the perceived usefulness are strong predictors of intention to use mobile payment applications.

Practical implications: Findings of this study demonstrate the validity of the technology readiness and acceptance model for explaining the intention of using mobile payment applications in Turkey. To improve consumers’ intent in the usage of m-payment apps, their level of technological readiness towards technology should be determined and the factors that affect the formation of insecurity and discomfort attitudes of individuals should be emphasised.

Purpose: This paper presents a review of the current state and potential capabilities for application of robots, artificial intelligence and automated services (RAISA) in hotel companies.

Design/methodology/approach: A two-step approach was applied in this study. First, the authors make a theoretical overview of the robots, artificial intelligence and service automation (RAISA) in hotels. Second, the authors make a detailed overview of various case studies from global hotel practice.

Findings: The application of RAISA in hotel companies is examined in connection with the impact that technology has on guest experience during each of the five stages of the guest cycle: pre-arrival, arrival, stay, departure, assessment.

Research implications: Its implications can be searched with respect to future research. It deals with topics such as how different generations (guests and employees) perceive RAISA in the hotel industry and what is the attitude of guests in different categories of hotels (luxury and economy) towards the use of RAISA. It also shows what is the attitude of different types of tourists (holiday, business, health, cultural, etc.) and what kinds of robots (androids or machines) are more appropriate for different types of hotel operations.

Practical implications: The implications are related to the improvement of operations and operational management, marketing and sales, enhancement of customer experience and service innovation, training and management.

Originality/value: This book chapter complements and expands research on the role of RAISA in the hotel industry and makes some projections about the use of technologies in the future.

The tourism and hospitality sector in twenty-first century becomes technology driven. Technology application in those sectors is strategic and demand driven. It facilitates tourism and hospitality marketing; destination promotion and imaging makes the services innovative, turns the interaction between industry and its consumers better than ever before, and enables the industry to cope with neo-competitive environment. Changes occur too in tourists’ demand, choices, and consumption patterns with the advent of e-mobility. Thus shifts within the paradigm of tourism and hospitality practices are perceived overtly. This chapter will study the expanse of technology application within those sectors, endeavour to develop a conceptual frame; and review the shifts and impacts that appear out of technology and those sectors interactions.

Blockchain technology is an extension of distributed ledger technology and it is used in cryptocurrencies. Many studies describe blockchain technology and cryptocurrency is an application of it in a very broad sense. Blockchain technology has several applications. Some of these applications could have direct or indirect relevance to either or both pillars of sustainability advocated by Crowther, Seifi, and Wond (2019). Extending to cryptocurrencies like bitcoin, one possible connection to sustainability may be the reduction of the use of paper for printing currency notes, which can save forests. Furthermore, the growing cryptocurrency market attracted the investors to focus on the price fluctuations but making them forget about the terrifying carbon problem associated with cryptocurrencies. However, this possibility has not been demonstrated anywhere so far. The issue examined here is how blockchain technology can be used for solving sustainability problems. We initiate a qualitative study of the blockchain technology/cryptocurrency and sustainability using the twin pillars of sustainability: (1) responsibility, (2) governance. An exploratory review linking blockchain technology/cryptocurrency and sustainability and its two pillars revealed many actual and trial applications by corporates as CSR initiatives and other novel programs by various agencies in various countries. In governance, corporates use the CSR route to address sustainability issues. However, no definition is an available linking cryptocurrency, blockchain technology, and sustainability and we developed a definition to fill the gap. This paper stresses that the sustainability perspective has not been used to develop the cryptocurrency definition, but rather technological and legal perspectives have employed.

Globalization, along with its technological developments, has brought important changes and developments in all sectors and led to innovation and modernization. In the tourism industry, the concept of smart destination, derived from the concept of smart city, has become widespread to meet the changing needs of tourists. In this context, smart technologies have started to be used in destinations, but more than technology in destinations is needed in terms of sustainability. To ensure sustainability in tourism, these smart technologies must also be eco-friendly. Smart destinations and eco-friendly practices are important for the sustainable development of the tourism industry. The use of technology in destinations can increase sustainability and efficiency, while using eco-friendly practices can protect and preserve the natural environment. In this study, first of all, smart destinations and the characteristics of smart destinations are discussed. Then, smart tourism and related eco-friendly practices are argued. Following this, information about the future of smart destinations is given, and assumptions are mentioned. Afterward, problems and solutions are discussed. Finally, the study has been completed with the conclusion part. The findings of the study revealed that the concept of green especially comes to the fore in smart destinations, that there are studies to prevent all kinds of pollution (air, noise, etc.), and applications such as smart parking systems, smart lighting systems, augmented reality (AR), and virtual reality (VR) are given importance.

Introduction: Digitalization has become crucial in our daily lives. The rapid rise of new technologies and high interest levels of individuals enforces companies to invest in these technologies. Nowadays, as customers are willing to try new experiences, companies dynamically start to find new ways to develop their products and services. One of the most popular technologies used by companies to improve their services is the Internet of Things (IoT) technologies. Education, health, transportation, retail, and energy are some of the industries in which the IoT is frequently being used. As security concerns of individuals arose and willingness to remote control increases, innovative and technological projects with IoT applications are engaged in the construction and real estate sector.

Aim: The purpose of this chapter is to explore IoT applications within the new generation smart home systems. In this framework, the effect of IoT technologies on architectural structure of the smart home and operating systems as well as IoT and mobile-supported customer-focused applications and difficulties are analyzed.

Method: The study is designed as an exploratory study. The data are obtained from face-to-face interviews with companies operating on technology-based commercial and residential projects. Descriptive analysis method is used to analyze data. Sample selection was carried out by the judicial sampling technique.

Findings: The results showed that smart home systems offer several customer-oriented experiences to their users like personalized accessibility, comfort, time control, and energy savings. Wired and wireless communication protocols are included in the architecture of the system. Linux core software-based Android and iOS operating systems are used in order to enhance personal accessibility. However, some difficulties are noticed in the sector. Lack of information and internet infrastructure of companies that install electrical set-up are mentioned. Contractors, after sales service support, and customer-oriented applications are evaluated.