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Purpose: This paper presents a review of the current state and potential capabilities for application of robots, artificial intelligence and automated services (RAISA) in hotel companies.

Design/methodology/approach: A two-step approach was applied in this study. First, the authors make a theoretical overview of the robots, artificial intelligence and service automation (RAISA) in hotels. Second, the authors make a detailed overview of various case studies from global hotel practice.

Findings: The application of RAISA in hotel companies is examined in connection with the impact that technology has on guest experience during each of the five stages of the guest cycle: pre-arrival, arrival, stay, departure, assessment.

Research implications: Its implications can be searched with respect to future research. It deals with topics such as how different generations (guests and employees) perceive RAISA in the hotel industry and what is the attitude of guests in different categories of hotels (luxury and economy) towards the use of RAISA. It also shows what is the attitude of different types of tourists (holiday, business, health, cultural, etc.) and what kinds of robots (androids or machines) are more appropriate for different types of hotel operations.

Practical implications: The implications are related to the improvement of operations and operational management, marketing and sales, enhancement of customer experience and service innovation, training and management.

Originality/value: This book chapter complements and expands research on the role of RAISA in the hotel industry and makes some projections about the use of technologies in the future.

The purpose of this paper is to examine the hotel growth model including hotel brand, culture and life cycle phases of the Myrtle Beach, South Carolina, the fastest growing tourism destination in the United States.

Culture reflecting consuming behaviour of low-context innovators and high-context imitators is measured by the price elasticity of demand (PED). Hotel brand reflecting guests’ hotel class is measured by the income elasticity of demand. Autoregressive distributed lag has been conducted on the Smith Travel Research data in 33 years (1989–2022) to determine the relationship among hotel brand, culture and life cycles.

Skilled labour is the key to make hotels grow. Therefore, increase room rates when hotels possess skilled professionals and decrease room rates when hotels have no skilled professionals. During the rejuvenation in Myrtle Beach (1999–2003), hoteliers increased room rates for innovators due to skilled professionals to increase revenue. Otherwise, a decrease in room rates due to lack of skilled professionals would lead to increase revenue.

(1) Although Myrtle Beach is one of the fastest growing tourism destinations in the US, it has a relatively small geographic area relative to the country. (2) Data cover over one tourist life cycle, so the time span is relatively short. Hoteliers can forecast the number of guests in different culture by changing room rates.

To optimize revenue, hoteliers can select skilled labour in professional design hotel brands which could make an increase in demand for leisure transient guests no matter what room rates increase after COVID-19 pandemic.

The study has considered the applied ethical processes regarding revenue management that would maximize both revenue and customer satisfaction when it set up an increase in room rates to compensate for professional hotel room design or it decreases room rates for low-income imitators in exploration and development.

This research highlights that (1) skilled design in the luxury hotel brand is the key for the hotel growth and (2) there is a steady state of the growth model in the destination life cycle.

The purpose of this paper is to argue that the use of technology by the “always connected” guest has changed the dynamics of the relationship between the hospitality entity and customer. Today's mobile customers have begun to create their own customized value with an organization. This transformation has caused a paradigm shift in a relationship once built on static, episodic periods of communication.

This paper conceptualizes a framework to support the claim of technological change begun with the internet and migrating to the present use of mobile technology. This change has fundamentally altered both business and leisure lives of travellers. The design of the article pivots around customer-facing technology as the principal engagement factor in developing a new model for decision making by industry.

Customers now access information as they need it; they are no longer tethered to a desktop device. This freedom has allowed the consumer to create value when and where he/she chooses. The duration of time for potential interaction has expanded, as the company can push information more frequently to their customers; however, the guest can still choose how often, when and where to pull the details. The customer has become his/her own “host” with the solutions provided by mobile technology.

With the accelerating adoption of customer-facing devices, the issues of privacy and security have gained greater importance. Another research extension of this paper includes the impact of customer-facing technology on the guest life cycle and the impact of location-based services and “Near Field” communications on the customer experience.

Customers want their travel experience to be a seamless one; hospitality companies will need to begin a new customer-facing dialogue with their visitors. This industry can benefit from understanding the customer's greater power by comprehending the timing and duration of messages based on this mobile environment.

Mobile technology has allowed the untethered, always available consumer, to have control over his experience and the ability to customize his experience. This paper demonstrates that as the hospitality industry has moved away from management-facing technology to the new customer-facing technology, this paradigm shift offers the industry enormous opportunity to continue its development of newer and better mobile technologies.

The purpose of the paper is to provoke thought and perhaps response to a new form of identity assurance and security in the lodging industry. For a fact, biometric technology is quickly becoming a principal method of identification in today's fast‐paced networked and security‐conscious society. Increasingly, more and more organizations are adopting this form of technology to enhance security, improve business processes and increase productivity. The paper highlights the fundamentals of biometric technology, and its application in the lodging industry. The paper also addresses factors that should be considered to ensure successful deployment in the lodging industry.

This paper reviews the fundamentals of biometric technology at the discursive level and provides insights on its practical applications in the lodging industry.

Biometric technology offers the lodging industry new possibilities in the areas of identity assurance and authentication. These relatively new technologies hold promise for practical implementation for both employee‐ and guest‐related processes. The major advantage to using this form of technology over other forms is that users do not have to carry anything around such as magnetic keycards, which can be lost, compromised or stolen. However, there are several legal, social and cost‐related challenges that must be overcome before the technology can be universally accepted and implemented in the industry.

The paper suggests that the use of biometric technology will continue to increase, and prudent hospitality executives should pay close attention to this trend so that they can adopt the technology into their operations and enjoy the benefits it offers. The paper provides insights about the technology and offers implementation guidelines for lodging technology officers. In addition, it is hoped that this paper will generate future research in the areas of adoption strategies and appropriate types of biometric technologies that are appropriate for lodging operations.

Both practitioners and educators will benefit from the information presented in this paper, as it provides insights about a relatively new form of technology. Further, the paper reviews the fundamentals of biometric technologies at the discursive level with the intent of generating future research on their application in the lodging industry.

The technical development in the field of electronic data processing (EDP), while opening a whole range of possibilities regarding the support and the rationalization of everyday business activities, can also lead to a number of problems and risks, if unproper decisions are made. These reasons have motivated our attempt to study the status quo of computor usage in travel and tourism.

The hospitality industry has witnessed numerous changes to enhance the stay experience of guests. To offer a memorable stay experience, the industry has started deploying intelligent robots. Therefore, this case study aims to examine and explore artificial intelligence (AI) enabled robots in hospitality industry in order to enhance guest experience in a smart city.

Semistructured interviews have been conducted at Novotel Ambassador Seoul Dongdaemun Hotels and Residences, Seoul, South Korea, to understand the stay experience of guests regarding services offered by AI enabled robots. The authors have selected employees for interviews since employees listen and witness the guest experience directly. Out of 214 employees in the hotel with varied experience and background, 26 interviews are conducted.

Through a systematic approach of coding, the authors have identified that deploying AI enabled robots facilitates the automation, information gathering, personalization and seamless service in the hospitality industry of a smart city. Further, with a back-and-forth mapping mechanism based on epistemological principles, the authors made four propositions that lead to the development of a research framework.

The practicing managers of hospitality industry can employ AI enabled robots within the scope of improving and automating the processes that can also offer increased personalization to enhance the stay experience, which is expected in a smart city.

The study offers a unique contribution to literature, since it is a live case study, and the information is from the practicing employees of a well-known organization in a hospitality sector from a smart city (Novotel Ambassador Seoul Dongdaemun Hotels and Residences, Seoul, South Korea).

Although the inplementation of online social networking (OSN) within the hospitality industry is relatively new, its parameters possess unique implications for hospitality industry constituencies including guests, staff members, and management. The purpose of this paper is to examine the evolution, scope and types of online social networks and potential implications for hospitality businesses.

This paper is based on an in‐depth review of literature, including intended and unintended consequences of social media.

While social networking can assist a hospitality firm in strengthening guest loyalty and satisfaction, it may also expose itself to unfair criticism and unfounded speculation. In addition, some hospitality firms have sponsored coworker sites in an attempt to incentivize interactivity by encouraging peer‐to‐peer and staff‐to‐administrator participation, only to risk exposure of negative relationships and strained working conditions.

The literature related to hospitality OSNs is relatively sparse and thus this paper is intended to provide a basis for future investigation.

The literature related to hospitality OSNs is relatively sparse and thus this paper is intended to provide a basis for future investigation.

Application of technology and meeting accessibility requirements of guests are two essential areas to consider and improve in order to facilitate, ameliorate and accelerate the management of hospitality services furnished by hotels. These two trends carry great importance for competitivity of hotels' services and sustainability of tourism industry. They are two distinguishing characteristics that build a positive perception of hotels' image among its rivals.

This chapter aims to reflect the current level of conformance of the hotels' services to the Sustainable Development Goals (SDGs) for tourism, specifically, SDG 11 related to accessibility and SDGs 9, 12 and 13 related to technology. A qualitative research is conducted to find out the commitment and awareness levels of the hotel staff at managerial positions to the accessibility and technology requirements in line with the mentioned SDGs. The representatives of city centre hotels of İzmir, Turkey with three, four and five stars and boutique hotels categories are chosen as the target population. The results obtained via content analysis signal that the extent of conformity of hotels to technology and accessibility requirements in line with the adoption of the related SDGs depend on the creation of practical solutions on the educational, legal and managerial perspectives. The chapter contributes to academic literature in tourism management and brings suggestions for tourism practitioners to adapt and improve their services to meet the standards and requirements of SDGs related to accessibility and adoption of technology in hospitality services.