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The purpose of this study is to conceptually integrate business to consumer (B2C) into business to business (B2B), with a holistic consumer-centric, technology-reinforced, long-term vision for tourism industries and companies to survive and succeed in the era of new technologies 4.0. The research suggests that the tourism-marketing-new technologies decision-making involves customers as the center of the design and decision process.

The research design includes a qualitative study with 94 in-depth interviews, a literature analysis and a conceptual proposition. The qualitative study follows the tourism consumer desire data analysis, from categorization to integration. The literature analysis applies a systematic literature review approach based on the 29 most up-to-date new-tech papers from peer-reviewed journals. The analysis compares qualitative research findings and literature analysis results and matches the new technology applications with consumer desire understanding. The conceptual framework of tourism marketing/advertising is proposed based on qualitative research and literature analysis.

The qualitative research deciphers that consumers, based on their imagination and memorization, desire therapy and sceneries and connect such desires to the empathetic and resonating advertising messages. The literature analysis synthesizes the new tech applications in tourism and matches the qualitative research findings with the deciphered desires in tourism. The conceptual model proposes that B2C should be integrated into B2B to provide value for both consumers and businesses and opens avenues of research on this topic.

This research has made the following theoretical contributions: it offers an in-depth understanding of consumer desire, often hidden or subconscious, in the field of tourism. Consumer desires regarding tourism are mostly subconscious and exist long before consumers are exposed to advertising messages. These desires reflect the search for therapy and sceneries and become “embodied” – they exist on multisensorial levels and become part of the body and life and will lead consumers into positive perceptions when marketing communications/advertisements resonate with them. In the latter case, they will subjectively judge advertising as “good,” regardless of the advertising design quality. The research also connects consumer research with a new technologies research review and proposes a conceptual framework to integrate business to consumer (B2C) with business to business (B2B). As such, the research makes theoretical contributions to the integration or the “boundary blurring” between B2C and B2B research and practical suggestions that involved industries and consumers may all benefit from such integration. Conceptually, there is a lack of discussions of the pitfalls of new technologies, a dearth of empirical verification of the applications of new technologies in the proposed fields and a shortage of discussions about ethical issues. Qualitative methods, offering an efficient tool for understanding consumer desires in the tourism industry, have their own limits, as discussed in previous research. The sample is limited to the state of New York population and may be influenced by geographic, demographic and psychological characteristics related to the region.

This research provides advertising practitioners, new technology innovators and tourism industries with a framework to face the combined challenges of understanding hidden consumer desires and applying adequate technologies that resonate with consumer desires to tackle relevant issues. The conceptual proposition of this research fills the gap between qualitative consumer research without concrete practical resolution and new technologies applications without in-depth consumer understanding. Through the conceptual framework, the author provides insights into how industries may benefit from consumer understanding. The business relationships among the industries of marketing, tourism and new technologies should be centered around consumers. Thus, B2C and B2B should be naturally integrated into business practices.

Social implications of this research include three major points: first, the understanding of consumer desire for therapeutic power in tourism, which invites more attention to tourism as part of social well-being design instead of a purely for-profit business. Second, a profound comprehension of what consumers need and desire, without which the applications of new technologies may cause severe societal problems. Third, a way to tailor to consumers’ individuality and desires for advertising/marketing that may be considered abusive, stressful and socially destructive if applied in a nonpersonal manner.

Conceptually, this research adds consumer desire, an originally B2C concept, to the B2B context regarding the new technology applications in tourism marketing/advertising. It contributes to the B2B literature by proposing a strong consumer-centric approach, especially the consumer desire understanding, that is not yet investigated in the B2B literature; and a combination of empirical study and literature analysis and the matching of the two for better practice of advertising/marketing, tourism and new technologies applications.

An important precondition for resource redeployment is that firms are aware of the commercial applications for which their resources can be used. We take an inventing-firm perspective and ask: how many new commercial applications will a firm associate with an existing technological invention? We note that both technological and organizational characteristics determine the number of distinct applications firms consider feasible for a given technological invention. In particular, we suggest that inherently fungible technologies, that is, technologies that have a broad impact on other technological fields (highly general technologies), will be associated with a larger set of commercial applications. We also suggest that linking applications to an inherently general technology can be challenging when the technology is already embedded in organizational (commercial) routines. Proprietary data from an online marketplace allow us to investigate the applications firms consider feasible for their technological inventions. In line with extant work, a firm assigns a greater number of applications to more general technologies. As expected, however, this relationship is shaped by how the technology is embedded within the organization. Our results have implications for redeployment as firms may face challenges in the initial step of redeployment when fungible resources need to be linked to emerging market opportunities.

This study examines the cognitive factors of adopting blockchain technology in various supply chain scenarios and its role in reframing the distinctive values of supply chain financing. Based on expectancy theory, this study explores the different profiles underlying the components of expectancy, valence and instrumentality.

This is a multiple-case study of four Fintech companies using blockchain technology to promote the performance of supply chain operations and financing.

The results show that blockchain-enabled supply chain finance (BSCF) can be classified into four scenarios based on the scope and purpose of blockchain technology applications. The success of BSCF depends on the profiles of BSCF expectancy (the recognized purpose and scope of BSCF), instrumentality (identified blockchain attributes and other technology combinations) and valence (the perceived distinctive value of BSCF). Blockchain attributes help solve information asymmetry problems and enhance financing performance in two ways: one is supporting transparency, traceability and verification of transmissions and the other entails facilitating a transformation to new business models.

This research applies a new perspective based on expectancy theory to study how cognitive factors affect Fintech companies' blockchain solutions under a given supply chain operation or financing activity. It explains the behavioral antecedents for applying blockchain technology, the situations appropriate for the different roles of blockchain technology and the profiles for realizing the value of blockchain technology.

To introduce a broader concept for supply‐chain management (SCM), the notion of value network advocacy.

The historical roots and the traditional terms used to describe SCM are explored to show how their meanings have led to specific types of information systems to support SCM. The limitations of these systems are demonstrated with case studies. Then the concept of value network advocacy is introduced to address these limitations, and implications of this term are explored.

The term SCM has its historical roots in the control of fulfillment activities that support the linear physical flow of goods from suppliers to manufacturers to distributors to retailers. Consequently many information systems (IS) applications that support the supply chain have a similar focus. These systems often separate supply from demand management and focus on linear information flows. Often they are implemented without reengineering business processes. A broader concept, value network advocacy, better describes the needs of business today. It is suggested that adoption of this concept in organizations will be limited not by technology, but by lack of trust mechanisms and metrics.

The adoption of the broader concept of value network advocacy will enable companies to focus more on developing adaptive networks that support customer needs.

The paper introduces the concept of value network advocacy which can guide e‐supply chain development to support a more integrated customer‐focused notion of flexible networks that provide value.

This study explores the influencing factors affecting smart supply chain innovation (SSCI) performance of commodity distribution enterprises, and proposes the corresponding framework from the perspective of the application of technology to improve the SSCI performance and make up the research gap in this field.

A multi-case study method is adopted in this study. Four distribution commodity distribution enterprises A, B, C and D in China are chosen as case enterprises. The interviews with senior management team members are used to collect data. The combination of open coding and axial coding are used to process the data. By testing the reliability and validity, the theoretical framework is summarized.

First, we find that the technology application cost inhibits SSCI and that the level of technology suitable for enterprise development will promote SSCI. Second, SSCI in structure, management and services can improve the performance and innovation ability of enterprises. Third, the quality of multi-channel integration and degree of customization around customer demand can significantly modify the above effects.

Compared with previous studies, this study reveals for the first time the correlation between the SSCI performance and technology application, SSCI in structure, management and service, providing new ideas for relevant researches on SSCI, and providing new theoretical support for managers' decision-making related to SSCI.

Servitization of products is becoming increasingly prevalent among manufacturing enterprises. Existing research has primarily focused on exploring whether the direct impact of servitization on manufacturer performance follows a linear or a curvilinear relationship. However, the understanding of the underlying mechanisms between servitization and manufacturer financial performance remains limited. This paper aims to examine the non-linear relationship between servitization and manufacturer performance as well as the mediating process and boundary condition associated with this relationship.

Drawing on resource-advantage theory, this paper proposes a theoretical model of the U-shaped relationship between servitization and the financial performance of equipment manufacturers. Panel data of 248 listed equipment manufacturers in China during the period of 2010–2020 are used to test each hypothesis through the ordinary least square method.

The empirical results indicate that servitization follows a U-shaped relationship with service business focus and the financial performance of equipment manufacturers. Service business focus mediates this U-shaped relationship between servitization and financial performance, and digital technology application moderates this relationship.

This paper pioneers the unraveling of the potential mechanism that can explain the curvilinear relationship between servitization of manufacturers and financial performance. This mechanism is the focus of the service business, which is theoretically delineated and empirically tested. Furthermore, digital technology application enables manufacturers to achieve service business focus more effectively in the process of servitization. Thus, this study addresses the call for research on digital servitization.

This study aims to examine technology adoption practices in Chinese theme parks by leveraging text mining and sentiment analysis approaches on actual theme park customers’ online reviews.

The study text mined a total of 65,518 reviews of 490 Chinese theme parks with the aid of the Python program. Further, it computed sentiment scores of the customer reviews associated with the ratings of each categorized technology practice applied in the theme parks.

The study identified two major categories of technology applications in theme parks: supporting and experiential technologies. Multiple statistical tests confirmed that supporting technologies consisted of three types: intelligent services, ticketing and in-park transportation. Experiential technologies further included five aspects of technologies according to Schmitt’s strategic experiential modules (SEMs): sense, feel, act, think and relate.

The study findings contribute to the current understanding of theme park visitors’ perceptions of technology adoption practices and provide insightful implications for theme park practitioners who intend to invest in high technology solutions to deliver a better customer experience.

通过对游客的在线评论进行文本挖掘和情感分析, 本研究论旨在探索在中国主题公园中科技采用的行为。

本研究运用Python 程序一共挖掘了来自490 中国主题公园的65,518 条评论。本研究进一步计算了在主题公园中与科技运用有关在线评论的情感指数。

本研究发现了在主题公园科技应用的两大主要分类：辅助和体验科技。辅助科技包括三种：智慧服务, 售票, 和园中运输。根据Schmitt 战略体验模块（SEMs): 体验科技进一步包括科技的五大方面：感官, 感觉, 思考, 和联系。

本研究对了解目前主题公园游客对科技使用行为的看法提供了见解, 以及对主题公园有意向投资科技来提高客户体验的从业人员提供了深远意义。

The purpose of this paper is to investigate the significant advantages of cloud technology in digital cultural heritage construction by analyzing public culture cloud platforms in China. The authors hope to provide references for other countries and regions on the applications of cloud computing techniques in digital cultural construction.

The primary research methods involved interview and case analysis. A comprehensive understanding of cloud technology and China’s culture cloud platforms were gained through research into extensive amounts of literature. Analyzing 21 culture cloud platforms offers a general understanding of culture clouds, while the Hunan Public Culture Cloud acts as a representative sample that gives detailed insight.

This paper explores the considerable advantages of cloud computing in digital cultural construction from four aspects: integration of decentralized heterogeneous resources, coordination and cooperation, accurately matching user needs and promotion of balanced service development.

Existing studies fall short of comprehensive investigations of culture cloud platforms and in-depth analysis of the advantages of cloud technology applications. This paper uses the construction of public culture cloud platforms in China as the research object. Further, this paper compares the construction status of different culture cloud platforms.

This study explores the influencing factors of smart logistics ecological chain's (SLEC's) organizational collaboration and designs a corresponding conceptual framework.

The multi-case study is applied to this paper. Specifically, this study is a combination of exploratory and explanatory case studies.

The findings are threefold. First, empowerment capability and the information-sharing level are unique factors that affect SLEC's organizational collaboration. Second, greater empowerment capability stimulates the increase of information-sharing level. Third, emerging digital technology, personalized demand and peer competition affect the degree of SLEC's organizational collaboration through an intermediary variable – empowerment capability. Specifically, the emerging digital technology application and peer competition degrees have positive effects on empowerment capability, while the demand personalization degree negatively (positively) affects empowerment capability in the short (long) term.

As an important part of supply chain performance, organizational collaboration is receiving more attention. However, in the smart economy context, no theoretical framework exists for analyzing factors that affect the organizational collaboration degree of SLEC. This study fills this gap.

By integrating the diffusion of innovation (DOI) theory, technology acceptance model (TAM), and social capital theory, the purpose of this paper is to: develop a model of consumer behavior and trial willingness toward nano-foods from product, consumer, and social perspectives; examine the effects of innovative features, consumer characteristics, and trust in authority on subjective perceptions (perceived trustworthiness and perceived benefit) as well as the social influence on attitudes toward nano-foods and trial willingness; examine the moderating role of product uncertainty on the relationship between these characteristics and subjective perceptions; and examine the effect of perceived benefit on perceived trustworthiness.

The results of the structural equation model (SEM), with nano-food knowledge data collected from 431 respondents, supported the research model and revealed the main effects hypothesized in this study and the moderating effect of product uncertainty. Simple slope analysis was further adopted to test the significant moderating effects.

The SEM results indicated that innovative characteristics (relative advantage, lack of observability, and novelty), consumer characteristics (perceived technology application), and social characteristics (trust in authority) affect perceived trustworthiness or perceived benefit. Social influence also has a direct effect on attitude toward nano-foods and trial willingness. Product uncertainty significantly moderates the relationship between characteristics (relative advantage and perceived technology application) and subjective perceptions (perceived trustworthiness and perceived benefit).

With increasing numbers and kinds of nanotechnology products now being developed and sold, it is important to go further to determine consumer perceptions and attitudes toward these. This study, thus, applied the DOI, TAM, and social capital theory to examine this issue. However, other theories might also be used to carry out research from other perspectives. This study should, thus, be seen as preliminary, and it is hoped that more works will discuss consumer attitudes toward nanotechnology products in the future.

When a new nano-food is introduced, the current study suggests that food manufacturers use the description on the package as a communicative tool. Detailing the advantages of nano-foods on food packages might be a useful way to enhance trial willingness and to reduce the fears and insecurities related to the use of nano-related products. In addition, if food manufacturers could cooperate with organizations or individuals seen as having some authority in this area (e.g. nanotechnology researchers) in order to disseminate accurate information about nanotechnology and related food products, this might be an effective way to increase sales and profits.

This is the first paper integrating the DOI, the social capital theory and the TAM to empirically investigate consumer willingness to try nano-food products.