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This paper aims to uncover the relationships between marital power and influence strategies used during couples' vacation decision processes. Marital power includes two dimensions: the first dimension is objective and composed of actual economic resources; the second is subjective and composed of feelings such as spousal love or self‐esteem.

192 couples completed a questionnaire that included statements describing different influence strategies utilized during the vacation purchase‐decision process; respondents indicated the frequency with which they employed each strategy.

Subjective marital power is associated with the use of spousal influence strategies. Objective marital power does not predict the use of these strategies.

These findings highlight a hitherto understudied aspect of marital power – subjective power.

Consumer researchers and vacation marketers should take into account the subjective marital power balance and its impact on influence strategies during couples' vacation decision processes.

This study shows that during a vacation decision process, the marital power balance between partners impacts on the choice of spousal influence strategies. Secondly, economic power is not the dominant factor that affects the choice of influence strategy; rather, interpersonal power is influential in the use of spousal influence strategies during the vacation decision process.

The purpose of this study is to examine the influence of spousal communication and attitude toward family planning (FP) use among young mothers in the peri-urban area of Osun State, Nigeria.

The study was limited to a primary cross-sectional dataset collected among 420 young mothers between the ages of 15 and 30 years residing in the peri-urban area of Osun State, Nigeria. The distribution of the use of FP across the socio-demographic, spousal communication and attitude was described, and multivariate logistic regression was used to assess FP use likelihood. The results were presented as crude odds ratios (cOR) and adjusted odds ratios (aOR) with their corresponding 95% confidence intervals. Statistical significance was set at p-value < 0.05.

FP use were more likely to be higher among the respondents whose male spouses have good communication [cOR = 35.5; 95% (15.93–78.99)], good attitude [cOR = 8.6 95% (3.59–20.65)] and this persisted after adjusting for significant covariates [aOR = 80.7; 95% (19.80–328.84)] and [aOR = 5.4 95% (1.34–22.17)].

The study's strength is the ability to design questionnaires tailored toward the literature gap on nonuse of FP by young mothers. However, the study is without limitation because the focus was on young mothers alone why their spouses were not interviewed. Male spouse details were collected from the young mothers, and there may be inaccuracy in the reporting of male spouse socio-demographic characteristics used as a control variable in this study. Also, because this research was conducted among specific group, the results of the study cannot be used to generalize for other group.

Future studies should consider both partners to harness the true picture of poor communication and attitude toward each other. The future study will also be more robust if it can consider a qualitative research design as this will help unveil more underlining factors influencing the nonuse of FP among young mothers.

Young mothers with good spousal communication and attitude were more likely to use FP. Deliberate interventions should include focus group discussion and community sensitization to encourage good communication and attitude of male spouse toward their partner in the peri-urban area of Osun State, Nigeria.

High levels of absenteeism have been observed amongst male students attending two transnational higher education (TNHE) institutions in the United Arab Emirates (UAE). One reason offered is an obligation to attend engagement ceremonies. Many ceremonies are linked to arranged marriages. The purpose of this paper is to contradict assumptions that suggest that higher education reduces arranged marriages, and to highlight that university policies overlook cultural nuances.

Semi-structured interviews were conducted with 25 male postgraduate students aged between 22 and 45. Content analysis was used to analyse and interpret the data.

Several interviewees chose to have an arranged marriage and some saw their postgraduate studies as an opportunity to have a better chance of securing a wife. Equally, several students felt that university policies were unsympathetic to cultural obligations.

This research was restricted to male students from two TNHE institutes in the UAE.

This research provides insight for TNHE managers by providing student-centric research into cultural reasons that prevent student attendance.

TNHE is not fully responsive to familial obligations within collective societies. In consequence, there has been a lack of sympathy within policies regarding students’ requirement to fulfil cultural commitments.

The paper explores the challenges of creating culturally sensitive educational policy and practices.

China, Japan, and the USA represent three of the world's most important teen apparel markets. The purpose of this study is to consider the sources of apparel brand information utilized by 14‐ to 17‐year olds in these three nations. Nine hypotheses are developed based on the interpersonal influence and the individualism/collectivism constructs.

Respondents include public high school students between 14 and 17 years of age from the nations of China, Japan and the USA.

Chinese teens report a greater likelihood to use their parents as apparel information sources than do the US and Japanese teens. Of the three groups, the US teens report the greatest likelihood of using marketer based information sources (i.e. advertising and salespersons).

The findings suggest the need to develop specific apparel marketing strategies directed at teens targeted in these nations.

Few, if any, studies have examined differences between Asian and US teens in their apparel information source usage.

The purpose of this paper is to identify how dual career expatriates view their spouses' roles during international assignments.

In total, 39 interviews were carried out with expatriates who had a working spouse. The interview data were content analysed using replication logic.

The authors' findings indicate that the importance of spousal support increases among dual career couples during international assignments. Expatriates report their spouses as having supporting, flexible, determining, instrumental, restricting and equal partner spousal roles.

This study provides in‐depth understanding about multiple spousal roles during international assignments among dual career couples and contributes to the previous literature by showing how spousal roles appear in the international context, and by identifying two new spousal roles.

The purpose of this paper is to explore the importance of spousal support toward a working woman’s career progression. As women continue to bear the brunt of shouldering more domestic responsibilities than men, this research focuses on their extensive need for spousal support. The work attempts to examine how working women perceive the roles their spouses play in sharing home and childcare responsibilities vis-à-vis supporting them in pursuing a career. The compartmentalization of gender roles and how it influences division of labor between husband and wife have also been explored.

The study used a qualitative approach based on analysis of multiple cases regarding women academicians. In-depth narratives based on rich interview data presented an inquiry into spousal support working women received. The impact of spousal support on the career trajectories of women was also explored.

Results show that spousal support is an important dimension toward the success of a woman’s career. Findings also suggest that gender role is an essential dynamic that determines the pattern of dominance between couples. Gender role ideology between the husband and wife was a key determinant of husbands’ support toward his working wife.

The present research, unlike previous studies, explores how women perceive the presence/absence of a husband’s support in a little studied group of female workers.

We use Canadian data to examine the help‐seeking strategies of women dealing with the consequences of violent victimization. Consideration of the help‐seeking strategies of victimsmay provide insight into other decision‐making processes. The analytic framework integrates research on police reporting and intimate partner violence with the wider help‐seeking literature. This integration allows for an examination of the effect of the victim’s relationship to her offender on decisions to seek help from family, friends, doctors, social service agencies and the police. The research has two objectives. First, we aim to determine whether help‐seeking exists as isolated choices or whether there is a discernable set of help‐seeking strategies used by crime victims. Although many victims do not call the police, they often rely on family, friends, social service and mental health interventions.We find that those victims who report their victimizations to the police also seek support from family and friends. Second, we examine the correlates of these help‐seeking decisions. In doing so, we explore the effects of the offender relationship on decisions to seek help. We explore differences in help‐seeking across attacks by strangers, spousal offenders, dating offenders, and other known offenders. Our findings suggest that women victimized by a spousal offender are more likely than others to use a substantial help‐seeking strategy that includes disclosure to the police, doctors and social service agencies.

This paper aims to examine the relationship between family responsibilities and family support, on the one hand, and decisions by men and women concerning owning a business, as well as how many hours they work in that business.

The authors used data collected by the US Current Population Survey between 1989 and 2011 and had a starting sample of 1,258,430 individuals, and a final sample of 27,147.

The authors found that both women and men are more inclined to own a business when they are married, have children or receive financial support from their spouse. They also found widespread gender differences in these analyses. The influence of family-related issues on owning a business is stronger for women than for men.

The findings indicate that male business owners work longer hours if they have young children. In contrast, female business owners reduce their work hours if they are married, have young children and receive support from their spouse. Implications are discussed.

The purpose of this paper is to examine the effects of social networks on contraceptive adoption in Bangladesh.

Data were collected from 430 couples; the age of men was between 15 and 49 years. χ² test was applied to test the association between independent variables and current contraceptive use. Binary logistic regression was applied to examine the effects of social network on contraceptive use, and multinomial logistic regression was applied to examine the effect of social network on the choice of method.

Results from binary logistic regression reveal that social networks of both men (OR=2.71, 95% CI=1.371−5.354) and women (OR= 3.597, 95% CI=1.754−7.380) had a strong positive effect on current contraceptive use. The result from multinomial logistic regression also shows that men’s social network (OR= 2.74, 95% CI= 1.356−5.548) and women’s social network (OR=4.165,95% CI=1.958−8.860) were also associated with choosing a modern contraceptive method.

Social networks have a significant effect on current contraceptive use and modern method choice in Bangladesh. A social network approach should be included in family planning program in Bangladesh.

Franchise outlets owned by entrepreneurial married couples are gradually increasing. Based upon prior research in resource-based view, entrepreneurial orientation (EO), franchising, and family business, the purpose of this paper is to analyze franchisor resources, spousal resources, and EO are critical to the development of franchisees’ performance.

–The author conducted a survey of 99 franchisees in couple-owned convenience store franchise outlets in Taiwan using the partial least squares technique.

It was found that franchisor resources, spousal resources, and EO directly affect franchisee performance. In addition, franchisor resources also have an indirect effect on performance through EO, but spousal resources do not have an indirect effect.

The franchisor should pay attention to the development of their resources and a franchisee's EO and the interaction between the franchisee and the spouse. Furthermore, a franchisee's EO facilitates the manipulation of the franchisor's resources.

This study highlights the possession of franchisor and spousal resources, and the importance of EO to foster and develop the franchisee performance in a couple-owned franchise outlet. These findings also suggest that franchisor resources have indirect effect on performance through EO.