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The purpose of this paper is to contribute to a growing body of research on the applicability of resource-based theory (RBT) to the information systems (IS) area. In particular, the paper provides an understanding of the IS value creation process, and strategies for managing it by demonstrating the application of cross-impact analysis.

RBT and systems theory are adopted as a theoretical framework in this study. Cross-impact analysis is used as a method for investigating interactions among elements of an IS value creation system. These elements were identified through 22 semi-structured interviews with organisational stakeholders, and assessed in terms of direction and strength of their interactions, and depicted in a coordinate system.

The result of the analysis is a meaningful classification of elements in an IS value creation system as: levers, indicators, identities, buffers or trends, based on their position in the system. The results provide additional clarity and insights into the relationships between IS and organisational resources and their effect on IS value.

The research findings have important implications for researchers and managers in terms of understanding the impact of interactions among IS and organisational resources on formulating successful strategies for managing the IS value creation system.

This study explores interactions among IS/information technology resources and organisational resources by using cross-impact analysis. It shows that interactions among the identified resources do have a major influence on the overall IS value creation system.

Co-creating value with customers is important for companies in order to gain a competitive advantage. Based on resource theory and social interaction theory, the purpose of this paper is to explore the customer participation mechanism in co-creating value and test the effects of different types of customer resources and multi-level customer–firm interaction on customer value.

Data were collected from tourism industry. Hypotheses were tested using structural equation modeling.

The results indicate that both the customer’s human resource and relationship resource have a significantly positive effect on customers’ utilitarian value and hedonic value through reactive and proactive interactions. Reactive interaction has a full mediating effect on the relationship between relationship resource and proactive interaction, whereas proactive interaction has a full mediating effect on the relationship between reactive interaction and hedonic value.

This study explores the mediating effects of customer–firm interaction between customer resources and customer value. This paper contributes to the understanding of customers’ motivations for, and the processes of, participating in value co-creation.

The purpose of this paper is to study the phenomenon of customer-supplier interaction and integration from a resource perspective. In economic terms, a fish may be seen as a more or less homogeneous resource. If the herring is seen as a homogeneous resource, a market should be the best way to handle the selling and buying. However, if the herring is seen as a heterogeneous resource, a more extensive type of interaction is needed. One interesting aspect with herring is that different business actors apparently see this resource in different ways. Thus, the authors will have a mixed situation, creating possible difficulties for the actors involved.

The authors start this study in Germany, one of the most important export markets for Norwegian herring. Today, Norwegian legislation hinders the possibility of vertical integration and cooperation at the supply side of the network. However, the industry sees opportunities for growth and integration on the marketing side. To examine this issue, the study uses a qualitative design methodology, incorporating personal in-depth interviews with selected respondents in Norway and Germany. Secondary data is also used. To analyse the data, the authors introduce five interaction and integration patterns termed pure exchange – no integration; limited interaction and integration; extensive interaction and developed integration and; indirect interaction and structural integration; and full integration.

The findings suggest that there is a link between how the actors perceive herring as a resource and how they interact with counterparts. The authors find that the actors who see the resource as homogeneous have limited interaction and little or no integration, whereas the actors who see the resource as heterogeneous have a much more extensive interaction and closer ties.

The paper is an investigation of the link between the resource heterogeneity and the patterns of customer-supplier integration.

This paper aims to explore and analyze how a focal firm, coming from emerging economies, of the multinational technology standard alliance ecosystem engages different actors of the alliance in value co-creation practice, contributing to product collaborative innovation and reciprocal standards cooperation.

Based on in-depth interviews, primary company, and secondary documents, this paper conducts an exploratory single case study of TechAlpha to investigate the practice of value co-creation in the multinational technology standard alliance (MTSA).

Based on the extended resource-based view (ERBV), this paper finds that in the MTSA ecosystem, actor engagement sets the anchor for the focal firm in the MTSA to dominate the resource interaction, achieving a greater interaction through goal co-discussion, standard co-construction and achievement co-sharing. Resource interaction is composed of standard resource identification, standard resource sharing, and standard resource alignment, putting a high value on the practice of value co-creation. Value co-creation dominated by the focal firm of the MTSA is embodied in the synergy of actor engagement and resource interaction.

This paper contributes to the relevant literature by illustrating how the focal firm coming from emerging economies of the MTSA enables value co-creation through adjusting the situation of actor engagement and exerting its standards resource interaction. This paper also advances the process of acquisition, integration, and reconstruction of heterogeneous resources throughout the MTSA by offering a new supplementary perspective and new evidence from a Chinese firm.

The purpose of this paper is to address three aspects of the managerial challenge that arises from the process of business interaction: the diversity of interaction; the dynamic effects of interaction; and the integration of interaction into company operations and strategy. The paper develops a typology which characterizes different types of interaction in order to identify the managerial issues they represent.

The paper is based on the empirical research programme of the IMP Group (impgroup.org) and on a recent large scale research project within that programme.

The paper seeks to identify the dynamic effects of each type of interaction on the resources and activities involved in it and address the implications that these effects have for management. Finally, the paper discusses how the challenges and opportunities presented by business interaction can be integrated into the general management of a company.

The paper is mainly based on detailed empirical observations focusing some special features. Focusing other aspects would give another result.

Important for all companies having important business relationships.

Gives a new view of managerial challenges related to the variety in business relationships.

The purpose of this paper is to explore how value co-creation in the Indonesian Organic Community overcomes the resource limitations of small enterprises through the integration of collective resources to drive innovation. A framework is derived and developed from service-dominant logic (SDL) and supported by consumer culture theory (CCT). It also offers a specific strategy that is required for the growth and sustainability of the organic-products entrepreneurship.

Applied thematic analysis was performed by combining observation and in-depth interviews to multi-actors in the community.

The result shows that a collaboration network with external actors and the dynamic interaction within the community drive resource integration forming value co-creation platform and lead to innovation in product, process, marketing and organization.

A combination of SDL and CCT provides a new marketing perspective of value co-creation concept. SDL offers an understanding of multi-actor value co-creation that is built from the knowledge and skills-based resources. CCT unveils the roles of the community in developing the positive perception of organic products in the market ecosystem.

Noting that resource integration is a pivotal dimension of value co-creation in Service-Dominant logic, this paper aims to explore how service employees engaged in co-creation processes with customers integrate the latter’s resources.

To address the limitations of previous research on customer resources and their integration by service employees, this study turns to the concept of customer participation to identify the nature of customers’ resources. A conceptual framework of their integration by service employees underpins nine key propositions. This foundation leads to the development of theoretical contributions, managerial implications and avenues for research.

Customers can use 12 types of resources in value co-creation. Contrasting with earlier findings, the conceptual framework reveals that service employees may not only integrate these customers’ resources but also either misintegrate or not integrate them. Non-integration and misintegration may be intentional or accidental. Accordingly, value co-creation or co-destruction may result from interactions.

This conceptual and exploratory text requires complementary theoretical and empirical investigations. It also does not adopt an ecosystems view of co-creation.

Knowing the different steps of resource integration and what influences them should increase the chances of value co-creation and limit the risks of value co-destruction.

Scant research has examined the nature of customer resources and how service employees integrate them. This paper also is the first to distinguish among resource integration, misintegration and non-integration.

The purpose of this paper is to investigate how organizations create focal engagement objects through posts to their social media community members and how the members engage with these posts in ways that potentially co-create value. Of additional interest is the use of platform, tone and language to determine how they potentially influence value co-creation.

The research method is netnography. Two Australian-based cause organizations were selected for the study, and posts were collected from Facebook, Twitter and YouTube platforms used by the communities, as well as likes, clicks, shares and retweets. Data was examined using content and thematic analyses.

Findings for the characteristics of the posts indicate how platforms need to be member-centric and that post tone and language can be used for engaging members effectively. Three consumer engagement objects were thematically derived from the posts: events, donations and fundraising, and social justice that includes shout-outs and thunderclaps. In turn, consumer responses evidenced engagement sub-processes of co-developing, acknowledging, rewarding, sharing, advocating, adding momentum and learning. The likes, clicks, shares and retweets assisted in determining the amount of community interactions with posts in the cause brands’ communities.

This research is limited to the extent it involved two cases. As with any cross-sectional research, the findings are snapshots of interactions on the two sites over the two-week data collection periods. Theoretical implications provide a deeper insights into value co-creation by empirically examining how organizations and their supporters employ and use post resources to co-create value collectively, and how the characteristics of the posts and behavioral interactions potentially facilitates this.

Managerially, this investigation will assist both commercial brand and cause brand organizations to plan and adapt their social media strategies to enhance supporters’ engagement with posts in this digital environment.

The social implications of this study are that it provides an understanding of how cause organizations can harness online communities for value co-creation to generate social good.

The study is both original and adds value to the research community. The findings presented provide an insightful conceptual framework to guide future research into this important area of consumer engagement with resources in social media communities leading to potential co-creation of value.

The purpose of this paper is to investigate the management of the use of knowledge in interfaces stretching across company and organizational borders, including the negotiated monetary dimension.

The research approach is the IMP framework on resource interaction (Håkansson and Waluszewski, 2002), and the distinction among heterogeneous economic resources and a homogeneous monetary dimension, (Håkansson and Olsen, 2015; Perna et al., 2015). A case study on use of science based knowledge in business is utilized.

The management regime behind the creation of a user setting including a substantial monetary flow is can be characterized as “managing collective entities” (Håkansson, Bakken, Olsen, 2013) and it is argued that the knowledge management regime assumes away the most important process related to use of knowledge.

The paper stress the theoretical need for approaching managment in general and managing use of knowledge in particular as an interactive issue.

The paper stress the practical need for approaching managment in general and managing use of knowledge in particular as an interactive issue.

The paper questions the knowledge management regime, which has a strong influence on public policy.

Previous studies of innovation policy claim that there is a mismatch between the underlying assumptions of these policies and the reality of how firms involved in innovation operate. The purpose of this paper is to deepen the knowledge of actual innovation processes in order to contribute to the modification of innovation policies.

The paper is based on: a literature study focusing on the criticism and suggestions for revision of mainstream policy; and two empirical illustrations of innovation through interactive resource development. The framework is rooted in the industrial marketing and purchasing (IMP) approach to innovation, implying that a potential innovation needs to be embedded in three network settings – the developing, the producing and the using settings.

The study shows that effective policy requires a modified perspective on the basic mechanisms behind innovation. First, the paper emphasises the central role of inter-organisational interaction for the outcome of innovation processes. Second, it shows that the embedding of an innovation in its business context requires the joint efforts of several organisations. Third, implementation of a potential innovation is a time-demanding process.

The implementation of a potential innovation requires close connections in relationships and networks. Policy practitioners therefore increasingly need to take these constellations into account. Furthermore, time frames must be extended to take long-term effects into consideration.

The framing of innovation as “interactive resource development” reflects the criticism of innovation policy identified in the literature study. The IMP approach applied in the empirical illustrations of these phenomena was useful for providing suggestions for modifications of current innovation policy.