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The curriculum and instruction model, My Place, Your Place, Our Place (MYOPlace), is a vehicle for implementing internationalization of teaching and learning in elementary and secondary schools by creating partnerships across borders to create learning projects to supplement existing local educational goals within a global con text. The model was developed at the University of Tennessee in Knoxville, Tennessee USA and Bourgas Free University in Bourgas, Bulgaria. It has been field tested in elementary and secondary schools in schools in rural Appalachia (a mountain region( of East Tennessee and in urban schools in Bourgas on the Black Sea coast.

Scholars of disaster have discussed how place attachment affects the disaster landscape. The rupture of self from home, of familiar into strange and disconnected is explored through this lens. I propose in this paper that it is possible that what we are seeing is not a sudden disruption of place attachment, but an ongoing process of alienation.

In this paper I discuss the concepts of both place attachment and alienation. In particular I explore Marx’s concept of alienation. I then look at examples from disaster research and identify instances and concepts that can be better interpreted as an ongoing process of alienation.

I find that, when using Marx’s framework of alienation, we can take examples from disaster studies that might appear as a sudden disruption of place attachment and critically examine them as cases of alienation.

This exploration of disaster theory offers a new framework for bringing together urban theory, in particular critical urban theory, with disaster research.

Traditional “third places” provide physical places for human contact and social experience outside of the home or workplace/school. Institutions as disparate as fitness centers, libraries, and beauty salons are examples of third places: locations where people gather and often talk about things that are important to them. Libraries have a long tradition of connectedness and community that has put them in the forefront of traditional third places. As library Web sites are created and evolve, the sense of place provided by physical third places will become increasingly important online. Much about connectedness and community online can be learned from the concept of third places and their importance in real life and in cyberspace. The traditions inherent in libraries as physical third places provide predictions, projections, and inspirations for continued good service in the online presence of libraries.

Place marketing approaches are increasingly employed by public authorities competing to attract capital. While a growing number of studies have provided valuable insights, scholars appear to be struggling to advance their theoretical understanding. This is arguably the result of failure to produce evidence‐based research, excessive focus on small‐scale case studies, difficulties bridging disciplinary boundaries, and reluctance to advance generalizations. To overcome these problems, the purpose of this paper is to present a framework that can be used to generate empirically testable hypotheses and thereby provide a structure for research.

A brief literature review first identifies obstacles that prevent place marketing research from making significant progress. Second, to overcome these obstacles, the paper identifies the need to consider spatial competition for capital, which has, remarkably, been overlooked. Third, drawing on these insights, a conceptual framework is presented. Fourth, from this framework, six propositions are deduced that may enable the development of a theory of place marketing.

This work first identifies the need for a more rigorous approach to the scientific study of place marketing. Second, a conceptual framework is suggested, based on spatial competition for capital. Third, the paper demonstrates that testable hypotheses can be deduced from the framework to provide a structure for research. Arguably, empirically testing such hypotheses would significantly advance our understanding of place marketing.

This paper identifies a feasible way to structure future research that should interest place marketing researchers seeking a more rigorous approach to theoretical advancement.

This research explores (1) whether the experience of a winery visit may lead to a customer’s emotional attachment to the place where the winery is located and (2) whether this can lead to the establishment of long lasting relationships and loyalty to the place. The context of the study is the wine region of Friuli Colli Orientali in the North East of Italy.

Using a mixed-method approach, data from across the zone of Friuli Colli Orientali were obtained through a combination of interviews and a questionnaire survey. With responses from 10 wine buyers in a series of interviews and 210 usable questionnaires, the authors test the study’s hypotheses to investigate the behaviors of wine clients.

Findings show that a positive winery experience – consisting of relaxing, educational, entertaining, aesthetical and well-served tasting of good products - in a winery, develop both emotional attachment and subsequent loyalty to the place in which the winery is located.

For marketers, it is necessary to have a positive overall experience with a place-based brand. Providing customers with the above positive experiences make them feel attached to the place in which the winery is located and make them desire to return and become loyal visitors of the area. The wineries, providing positive experiences, should make all customers feel at home, attached and should encourage them to visit the zone again. Repeated visits will increase place attachment and subsequently, place loyalty. It is also necessary to gain new customers. The study shows that if the current clients are satisfied, they will spread positive WOM, encouraging other travellers to visit the place-based brand.

Several contributions have been made to the literatures. First, the study identified place-based brand experience (PBBE) dimensions in a winery visit. Second, the study provided information to clarify the relationships between place-based brand experience, brand attachment and brand loyalty in a framework. Finally, the study demonstrated that place-based brand experience lead to place attachment and place loyalty in a new context.

This paper seeks to promote a people‐oriented approach to place management. The author asks: Why do we need place management? What can place management do? How are place managers responding? and What should place management do?

The author reviews theoretical problems and the solutions that are implied. The author analyses policy with respect to these theories to provide practical recommendations for place managers.

The author finds that people‐managed places: are developed through use not by function; foster cooperation and collaboration; are inclusive and open to newcomers; and have infrastructure for bottom‐up management.

Although this paper draws upon evidence and policy from the UK, the recommendations are broadly applicable to any location. Place managers should: start with current place users; consider the needs of potential place users; define place‐based rights and responsibilities; encourage collaboration between those with different uses of place; cross boundaries and work with their neighbours; and internalise externalities through place‐making and leadership.

The paper explains and supports the principle of people‐managed places through demonstration with practical recommendations. The paper draws upon the concepts of market externalities, cooperative game theory, social solidarity, cluster theory and emergence, to explain the importance that civil society plays in place management.

The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies.

The paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls.

This paper illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also offers insights for understanding the phenomenological uniqueness of various places and the role of place users and other stakeholders in the creation of place marketing and branding value.

The paper elaborates upon the potential usefulness of spatial taste formation for place management and marketing research practice and draws out implications for future research. It advances a holistic and phenomenological understanding of place which illustrates how users’ perceptions of place are shaped by their experiences in various places and by the interplay of these experiences with their individual tastes and vice versa.

The purposes of this paper are to outline the theoretical context for the study of brand love in the context of places and to report preliminary findings from an extensive study on place brand love.

Three places were chosen for the research: Orlando, Florida; Minneapolis, Minnesota; and Las Vegas, Nevada. A study sample of 20 consumers engaged in a variety of methodological techniques including semi-structured consumer interviews, volunteer-employed photography and consumer collage creation.

Thirteen primary themes through which participants articulated their love in respect of the places under study were identified. These can be grouped into four categories: antecedents, relational themes (involving relationships between others, oneself and the place), experiential themes (relating to the experience of being at the place) and outcomes.

‘Brand love’ is an aspect of branding that has not been explored in the context of places, and preliminary results indicate that this may be a useful concept for both academics and practitioners to investigate further.

This paper aims to investigate the utilisation of street food to redefine place management in public spaces in Egypt. The study examines the spatiotemporal effects of this approach, considering the preferences of both vendors and consumers alongside contextual design factors.

In this study, conducted in Cairo, Egypt, a spatial ethnographic approach was used to delve into the process of place management in areas hosting street food activities. Focus group interviews were conducted with a random sample of street food vendors and consumers.

The results of this case study confirm the significant impact of street food on its surroundings, emphasising the importance of the people–place relationship. Insights from group interviews shed light on essential questions regarding the timing, location and drivers of spatiotemporal effects around food activity areas, as well as the entities controlling these effects and their mechanisms. The findings underscore the necessity of harmoniously balancing the needs of vendors and consumers without detrimentally affecting the context.

The proactive insights gleaned from this study hold potential for replication in other cities, offering valuable insights into the roles and specialisations of actors involved in managing street food places. However, achieving a more comprehensive understanding of stereotypes and underlying themes is imperative.

This study contributes to filling a research gap by exploring strategies to integrate vendors’ and consumers’ preferences and designs into specific contexts. It provides proactive and preventive solutions to mitigate adverse spatiotemporal effects of street food activities within the studied context.

Replacing space is a challenge in maintaining public open space after land consolidation. Mojosongo subdistrict, Indonesia, also experienced replacing space due to social, economic and physical changes after more 20 years of consolidation. This study aims to analyze the replacing space of public open spaces after land consolidation in the Mojosongo Berseri I Housing.

This research uses a qualitative method through a case study approach. Secondary data from document reviews land consolidation. Primary data were collected through observation and in-depth interviews using snowball sampling techniques with 35 informants. The analysis techniques used are qualitative descriptive, spatial analysis and pattern matching analysis through comparing empirical case studies with relevant literature.

Public open spaces have changed function and form. The “replacing space” carried out by the community involves converting public open spaces into built-up areas used for residential purposes and commercial activities. Driving factors for “replacing space” include increase in family members, economic pressures, inflexible building concepts, lack of meaning of space, no supervision/sanctions and not optimal space.

The meaning of replacing space does not only change “space” to “place,” but can also cause changes in the form and function of a place carried out by communities. Thus, space allocation is needed according to community needs, preferences and activities to create a sense of place that is supported by regulations and supervision.