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This paper takes a critical look on the received paradigm and points out that its fundamental problems are methodological in nature. The epistemological basis of inductivism and the reductionist agenda underlying the psychologistic individualism which form the core of the neoclassical methodology, for instance, do not lend themselves to the achievement of ethical endogeneity. It then presents an ethico‐economic paradigm based on the Islamic principles and argues that such a paradigm not only offers an alternate characterization of the learning process and a richer preference structure but also ensures its ethical endogeneity.

According to a widely accepted view, the Methodenstreit between the historical and Austrian school was the result of misunderstandings. Argues that it was rather the outcome of different solutions to genuine philosophical and methodological problems, in particular to a demarcation problem. Presents a reconstruction of the position of Roscher. Argues that Roscher sought to solve a demarcation problem and therefore triggered a problem situation which was of fundamental importance for further discussion. Contrasts the views of Roscher and Menger. Argues that Menger′s views constitute a direct response to Roscher′s problem situation.

The great stimulus to macroeconomic theory provided by Keynes is well recognised, but much less is said about his views on scientific methodology and his influence there. There is a widespread belief among economists that Keynes was an a priori thinker who dealt with “facts” and empirical material in a cavalier and high‐handed manner. We question the validity of this interpretation and give evidence to show that Keynes' methodology was not hostile to empiricism.

My ‘lost project’ is captured in a recollection of a senior school ball, my final ethnographic encounter following 15 months of fieldwork in a middle class government high school, from which students barely get a mention in any of the publications stemming out of the overall project. Two questions are pursued in the paper, focused firstly on why students were ignored in the final rendering of my doctoral research and why I continued to continue to research student groups so actively right up to the end point of the project? Attributing this apparently contradictory set of circumstances to an anthropological commitment to holism that eschews the smallness of studies of groups and sites and fail to take account of broader socio-political contexts, the author is content enough in acknowledging that insights reported here would not have emerged without an ongoing commitment to an engaged holism throughout the whole of the project.

The purpose of this paper is to assess alternative economic explanations of buildings’ height in Latin America and Chile, inductively producing a theory about skyscrapers’ height in emerging countries. In the quest for height, global exposure as advertising guides developers located in emerging economies, while ego-building for investors.

This paper uses mixed methods triangulation (MMT). Findings with small sample econometrics for 38 cities from 13 different countries are re-interpreted by linguistically analyzing 11 semi-structured interviews with local experts in Santiago.

Globalization is the main determinant of skyscrapers height in the Latin American region, its interaction with the need to portray management and technical skills of developer firms, determines a process toward over-construction.

Because of small sample bias, the quantitative results are not fully reliable, but this is precisely why it makes sense to use MMT.

Santiago offers a valuable case study because, on the one hand, Chile was the first Latin American country to undertake neoliberal type reforms, as early as 1973. On the other, the tallest Latin American skyscraper is to be completed in this city by 2015. The theory developed, derived from the evidence and the perceptions, has a Global South reach and can open-up an empirical research agenda.

This paper innovates in real estate research by using MMT, not just to confirm quantitative findings, but as an inductive theory building tool. It also analyses Latin America, a region with scarce presence in the literature.

Students of social research methods in search of a “Haynes manual” type set of instructions are often, if not invariably, thwarted in their ambitions and are either confronted with an abstract description which remains firmly at the level of methodology or, alternatively, an uncritical mechanical template for application. The purpose of this paper is not to rectify these deficits, but rather to make the interplay between epistemological and methodological concerns and those relating to method visible to inspection.

To illustrate this interplay, the authors present one example of a piece of applied policy research which employed a process of framework analysis.

It is argued that rhetorical transparency in the creation of any qualitative account enhances its authenticity, and in part, this article demonstrates that it remains possible to maintain reflexive awareness of epistemological and methodological concerns whilst at the same time pursuing clear and practical methodical guidelines.

This article provides unique approach to providing researchers with a practical guide to framework analysis with theoretical reflection on the wider methodological concerns.

Although coined more than 15 years ago, relationship marketing remains an ambiguous concept with plenty of rhetoric but few publications on empirical evidence in support of a relationship marketing paradigm shift. A research project is currently studying marketing dyads in the international food supply chain in an attempt to better understand what constitutes relationship marketing. Four issues are dealt with in this article. First, the concept of relationship marketing, the problem area and the research questions are shortly introduced to the reader. Second, the contextual setting for the research project is described in some detail. Third, the research methodology is discussed in great depth with special emphasis on how to develop theory from qualitative case research data. Fourth, a typical example of the research process and its findings are outlined briefly.

The purpose of this paper is to offer a theory-driven, evidence-based approach to developing a brand’s messaging strategies on social media encompassing three messaging dimensions, namely, appeal, content, and richness.

Using longitudinal data from three Fortune 200 companies – Delta Airlines, Wal-Mart, and McDonald’s – the authors empirically investigate comprehensive strategic messaging framework. Using ANOVAs and regression analyses, the authors test a set of hypotheses regarding the relations between a brand ' s purchase involvement, its message appeal, message content, and message richness, and engagement.

Findings reveal significant relations between purchase involvement and appeal. Furthermore, the authors find that abstract content categories are best combined with richer media. Finally, both transformation appeal and richer media have a highly significant and positive effect on engagement.

The authors offer a theoretical ground and empirical validation of both a comprehensive typology of content categories and a holistic strategic messaging framework that can fill a significant void in the social media marketing literature that lacks integrative models for assessing, classifying, analyzing, and in turn, informing future social media marketing strategies.

The validated framework can help managers better understand the diversity of messaging components as well as offer an analytical tool for assessing the nature of engagement associated with each appeal and category.

To the best of the author’s knowledge, this paper offers the first comprehensive typology of content categories and validates it in the context of a strategic messages framework using real-world data finding strong support for all hypotheses.