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Events research is witnessing a gradual increase in experience‐related studies, reflecting a challenge to the dominance of positivist, quantitative‐based studies. This purpose of this paper is to support a paradigm shift to effect a more balanced examination of events within the existing body of literature.

A search of events‐related publications in both events and non‐events journals is conducted in order to identify the level of use of the ethnographic approach by researchers in event studies. The literature on qualitative methods and on ethnography in particular is also examined, in a bid to show how ethnography can be used and how it is specifically suited to inquiry into the consumer experience of events and festivals.

Ethnography is advocated as an appropriate research approach to the events field, and this paper details the extensive potential that this approach offers. Drawing from the wider literature on ethnography, a rationale for an alternative methodology with the associated research methods of observation, interviewing and the use of documentary sources is explored and its applicability to events research is demonstrated.

The academic researcher is introduced to the potential offered by ethnography and is pointed in the direction of the relevant research methods literature that would equip them with the practical tools of investigation.

By alerting the reader to the applicability and value of ethnography, this paper aims to encourage the adoption of the ethnographic approach by event researchers. This will thereby lead to a more diverse literature on events, and will rebalance the current dominance of quantitative‐based research papers, and it is for this reason that this paper makes an original contribution to knowledge in the study of events and festivals.

The purpose of this paper is to explore the issues surrounding the use of ethnography and participant observation in event studies. It considers the role and benefits of participant observation in terms of understanding event audiences and provides examples of the range of participant motivations and preferences such approaches can reveal and explore. As a methodological paper it focuses on the processes, challenges and benefits surrounding the utilisation of ethnographic methods within events research, with specific examples taken from an ethnographic study into contemporary dance music culture to contextualise the discussion.

Ethnography and participant observation are flexible research approaches characterised by varying levels of participation in and observation of different cultural groups and activities. This paper focuses specifically on participant observation revolving around field trips, focus groups, internet research and key informant interviews.

The challenges facing ethnographic researchers studying event audiences include identifying opportunities for observation and participation, identity negotiation for different research settings, their positioning on the participant observer spectrum, recruiting participants, recording data and the extent to which research takes an overt or covert approach, bearing in mind ethics and participant reactivity. It concludes that once these challenges are addressed, this multifaceted approach provides a valuable avenue for researchers exploring the range of socio-cultural forces at play surrounding event audiences and their experiences.

It advocates a shift from attempts to quantify audience motivations and experiences, to methods which seek to understand them more fully through focusing on the entirety of the event experience and the influence of surrounding cultural networks and discourses.

The purpose of this paper is to overcome the challenges of doing research in pluralistic settings by performing multi-event ethnographies. The proposal redirects the efforts of longitudinal data collection toward field-configuring events (FCEs), wherein multiple organizations with divergent perspectives over an issue are strategizing in concentrated efforts, at the same time and space. The authors apply traditional ethnographic tools in this understudied setting. On the one hand, these tools allow for a thick description that results in in-depth accounts of actors within FCEs. On the other hand, they provide flexibility because they can be used in complementary ways.

The authors propose the use of three interconnected ethnographic tools in multiple events: shadowing, practitioner's diary and researcher's reflexive journal.

The illustration of an ongoing research project showed how the approach helped the researchers to follow a practitioner in multiple discursive spaces but also to see how the practitioner, even with a different status in a later FCE, transported a deviant practice that denounces his persistent disadvantaged position in the field. The approach delineated here allowed the researchers to open a new window for the appreciation of the activities of marginal actors fighting against hegemonic discourses.

The application of the shadowing technique might be challenging. Attention might also be paid to the implications of previous FCEs to current dynamics.

The tools developed in this approach have a large potential to have practical implications, as the practitioner accounts of the phenomenon in question are at the center of the data collection and analysis.

The proposal contributes to the literature on organizational ethnography by drawing attention to the importance of tracking multiple events, not only different sites, to unveil organizational practices in pluralistic settings as events progress over time.

The purpose of this paper is to outline the context and the content of the six papers that follow in this special issue on “New Forms of Organizational Ethnography”.

This editorial explains the burgeoning interest in organizational ethnography over the last decade in terms of several favourable conditions that have supported this resurgence. It also offers a general view of the nature and diversity of new forms of organizational ethnography in studies of management and organization.

New forms of organizational ethnography have emerged in response to rapidly changing organizational environments and technological advances as well as the paradigmatic transformation of ethnography and ascendency of discursive and practice-based studies.

The editorial highlights an “ethnographic turn” in management and organization studies that is characterized by a renewal of the discipline through the proliferation of new forms of organizational ethnography. A focus on new organizational phenomena, methodological innovation and novel ways of organizing fieldwork constitute the three main pillars of new forms of organizational ethnography. It encourages researchers to develop forums and platforms designed to exploit these novel forms of organizational ethnography.

This paper draws on a recent approach to ethnography in order to explore some cultural issues in the development of software quality procedures within software development. Methodologically, the purpose is to show how performance autoethnography can be effective in highlighting cultural issues. In terms of software quality, the paper intends to contribute towards establishing the importance, even primacy, of human issues in software quality management.

The approach used, performance ethnography, involves finding different ways of presenting ethnographies, including dramatic readings of interviews, in order to challenge the audience. In this case a poetic approach is used to engage the audience in understanding cultural and contextual issues around software quality. The paper applies performance ethnography to autoethnographic output in which the researcher reflects on his own experience. The paper presents four pieces describing human issues in software quality. A “Sense of excitement” compares and contrasts writing programs and writing newspaper articles. The “Visit” is presented in the style of a self‐interview, a stream‐of‐consciousness recall of events around the launch and implementation of a hospital information system. IBM Hursley looks analytically at multiple events in the development of diagnostic programs for a distributed system. Finally, Separation focuses on the effect of severed communication between analyst and programmer on the quality of some commercial software. Each piece is subjected to critical discussion which reviews its effectiveness as performance ethnography.

The paper demonstrates the effectiveness of performance autoethnography in highlighting the cultural and political dimensions of software quality management. The pieces in this paper suggest that human issues are important in software quality management. Software quality is a product of relationships. It depends on the quality of the relationships between supplier and customer.

This paper offers the first example of performance ethnography applied in information systems research. There is a lack of personalised approaches to presenting management concepts in software development. This paper provides an example of a different approach of value to both researchers and teachers.

My ‘lost project’ is captured in a recollection of a senior school ball, my final ethnographic encounter following 15 months of fieldwork in a middle class government high school, from which students barely get a mention in any of the publications stemming out of the overall project. Two questions are pursued in the paper, focused firstly on why students were ignored in the final rendering of my doctoral research and why I continued to continue to research student groups so actively right up to the end point of the project? Attributing this apparently contradictory set of circumstances to an anthropological commitment to holism that eschews the smallness of studies of groups and sites and fail to take account of broader socio-political contexts, the author is content enough in acknowledging that insights reported here would not have emerged without an ongoing commitment to an engaged holism throughout the whole of the project.

The purpose of this paper is to suggest the usage of an approach based on sociological systems theory for exploring the (latent) functions of documents in organizations. The focus lies on the reconstruction of organizational knowledge practices required for the competent production and use of documents.

The argument is developed through a critical and integrating review of relevant literature as well as through the analysis of empirical data drawn from participant observation and ethnographic conversations in a multi-organizational, multi-site, and multi-event setting.

The essence of the paper is that a systems theoretical approach in the analysis of the production and use of documents in organizations yields new and startling insights into their (latent) functions for organizations compared to what document analysis and institutional ethnography can achieve.

The paper focuses on the contexts, situations, and the organizational knowledge practices necessary for the competent use of documents in organizations not on the document itself. Hence, it offers a more comprehensive understanding of the (latent) functions of documents for organizations compared to mere document analysis.

The purpose of this paper is to develop a gendered understanding of women's experience of a mass cycle tour event.

This research uses an ethnographic approach to explore women's experiences of a cycle tour event. Qualitative data are analysed through the conceptual framework of post‐structural feminism.

Key themes included the meaning of women's cycle tour experience as a “shared journey”, the centrality of the “body” in event design (comfort, safety, enjoyment) and an event culture of “respect” (encouragement, skill development, knowledge sharing).

This research is based on a particular sample of women who were largely Anglo‐Celtic, middle to lower middle class and middle aged Australians. Hence, this research does not claim to be representative of all women's experiences. Given the strong focus on quantitative research within event management, this research identifies the need for qualitative and feminist approaches.

The research findings identify a number of gender issues for professionals to reflexively consider in designing, promoting, managing and evaluating mass cycle tour events. The findings have implications for how active tourism events are conceptualised, promoted and managed as gender inclusive.

Developing a gender inclusive approach to events can broaden the participant target market and address equity issues relating to women's participation in physical activity.

There has been little exploration of the gendered experience or management of events in the literature. Hence, this paper contributes to empirical research and theorising of women's experiences of active tourism events.

What difference, if any, does it make to appeal to the ordinary and the everyday, the situated and always-already-in-relation, the emergent and the quasi-event (Povinelli, 2011), as simultaneously sites, objects and frames? The paper aims to discuss these issues.

Through a focus on epistemological and methodological reflection, this paper asks: what is the relation between the biopolitical and necropolitical terrain in and through which experience unravels and the conceptual apparatuses which hold the promise of analysis and critique? What analytics, methods and ethics do contemporary life and death formations and intersecting precarious modes of existence elicit?

In this paper, I approach these questions ethnographically, with reference to debates in social and cultural theory and drawing on long-term anthropological research in Guatemala.

This paper aims to make contribution to debates on biopolitical and necropolitical processes and dynamics, by reflecting on the implications for epistemologies, methods and infrastructures.

The aim of this study was to investigate the effect of a discoursal approach on Iranian intermediate EFL learners’ reading comprehension ability. A Quick Placement Test (QPT) was used to select 60 intermediate EFL learners as the participants of this study. Then, they were divided into experimental and control groups. Each group consisted of 30 learners. Prior to the treatment, the participants of both groups were given a pre-test to determine their reading comprehension levels. The experimental group was exposed to the Hymes’ model. In the control group the researcher used a traditional approach for teaching the reading skill. Then a post-test was administered to both groups. An independent samples t-test between post-tests of the study and a paired-samples t-test between the pre-test and post-test of the groups of the study were run. The results of the study indicated that applying Hymes’ model improved the learners’ reading comprehension while the traditional approach did not.

ﻛﺎ ن اﻟ ﮭد ف ﻣ ن ھذه اﻟ د را ﺳﺔ ھو اﻟﺗﺣ ﻘﯾ ق ﻓ ﻲ ﺗﺄﺛﯾ ر اﻟﻧﮭ ﺞ اﻟﺗد ر ﯾﺑ ﻲ ﻋ ﻠ ﻰ ﻗد ر ة اﻟ ط ﻼ ب ا ﻹ ﯾ ر اﻧ ﯾﯾ ن ﻋ ﻠ ﻰ ﺗ ﻌﻠ م اﻟﻘ ر ا ءة واﻟ ﻛﺗﺎﺑ ﺔ ﻓﻲ اﻟﻠ ﻐﺔ ا ﻹﻧ ﺟﻠﯾ زﯾﺔ ﻛﻠ ﻐﺔ أ ﺟﻧﺑﯾﺔ. ﺗم ا ﺳﺗ ﺧدام ا ﺧﺗﺑﺎ ر ﺗ ﺣدﯾد اﻟ ﻣ ﺳﺗ و ى اﻟ ﺳرﯾ ﻊ (QPT) ( ﻟﻠﺗﺄ ﻛد ﻣ ن ﺗ ﺟﺎﻧ س ﻣﺗ ﻌﻠ ﻣ ﻲ اﻟﻠ ﻐﺔ اﻹ ﻧ ﺟﻠﯾ زﯾ ﺔ ﻛﻠ ﻐﺔ أ ﺟﻧﺑﯾ ﺔ اﻟذﯾ ن ﻛﺎﻧ وا ﻓ ﻲ ﻓ ﺻ ﻠﯾ ن د را ﺳﯾﯾ ن. ﺛم، ﺗم ﺗﻘ ﺳﯾ ﻣﮭم ﺑ ﺷﻛل ﻋﺷواﺋ ﻲ إﻟ ﻰ ﻣ ﺟﻣوﻋﺎ ت ﺗ ﺟرﯾﺑﯾ ﺔ وﻣراﻗﺑ ﺔ. ﻛل ﻣ ﺟﻣوﻋﺔ ﺗﺗﺄﻟ ف ﻣ 30 ﻣﺗ ﻌﻠ ﻣﺎ. ﻗﺑ ل اﻟ ﻌ ﻼج، ﺗم إ ﻋطﺎ ء اﻟ ﻣ ﺷﺎ رﻛﯾ ن ﻣ ن ﻛ ﻼ اﻟ ﻣ ﺟﻣوﻋﺗﯾ ن ﻗﺑ ل ا ﻻﺧﺗﺑﺎ ر ﻟﺗ ﺣدﯾد ﻣ ﺳﺗ وﯾﺎ ت اﻟ ﻔ ﮭم اﻟ ﻘ ر ا ءة ﻟ دﯾ ﮭم. ﺗ ﻌر ﺿ ت اﻟﻣ ﺟ ﻣو ﻋ ﺔ اﻟ ﺗ ﺟ ر ﯾﺑﯾ ﺔ ﻟﻧ ﻣو ذ ج اﻟ ﺗ ر اﺗﯾ ل . ﻓ ﻲ اﻟﻣ ﺟ ﻣو ﻋ ﺔ اﻟ ﺿ ﺎﺑ ط ﺔ، ا ﺳ ﺗ ﺧ دم اﻟ ﺑﺎ ﺣ ث اﻟﻣﻧ ﮭ ﺞ اﻟ ﺗﻘﻠﯾد ي ﻟﺗد ر ﯾ س ﻣﮭﺎ ر ة اﻟ ﻘ ر ا ءة. ﺛم ﺗدا ر ﺑ ﻌد ا ﻻ ﺧ ﺗﺑﺎ ر ﻟ ﻛ ﻼ اﻟ ﻔ ر ﯾﻘﯾ ن . ﺗم إ ﺟ ر ا ء ا ﺧ ﺗﺑﺎ ر ﻣ ﺳ ﺗﻘ ل ﻟ ﻌﯾﻧﺎ ت t ﺑﯾن ا ﻻ ﺧ ﺗﺑ ﺎ ر ﯾ ن اﻟﻼ ﺣ ﻘﯾ ن ﻟﻠد ر ا ﺳ ﺔ و ا ﺧ ﺗﺑﺎ ر t اﻟﻣﻘﺗ ر ن ﺑﺎﻟ ﻌﯾﻧﺎ ت ﺑﯾ ن ا ﻻ ﺧ ﺗﺑﺎ ر اﻟﻣ ﺳ ﺑ ق و ا ﻻ ﺧ ﺗﺑﺎ ر اﻟﻼ ﺣ ق ﻟ ﻣ ﺟ ﻣو ﻋ ﺎ ت اﻟد ر ا ﺳ ﺔ. أ ﺷ ﺎ ر ت ﻧﺗﺎﺋ ﺞ اﻟد ر ا ﺳ ﺔ إﻟﻰ أ ن ﺗ ط ﺑﯾ ق ﻧ ﻣو ذ ج ھ ﺎﯾ ﻣز ﻗد ﺣ ﺳ ن ﻣ ن ﻓ ﮭم اﻟ ﻘ ر ا ءة ﻟﻠﻣﺗ ﻌﻠ ﻣﯾ ن ﻓ ﻲ ﺣ ﯾ ن أ ن اﻟ ﻧ ﮭ ﺞ اﻟ ﺗﻘﻠﯾد ي ﻟ م ﯾﻔ ﻌل ذﻟ ك