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While the global body of knowledge on men and boys' experiences of sexual abuse during childhood has incrementally grown over the last several years, it remains an under-researched area of study. Drawing upon primary phenomenological research with men survivors of child sexual abuse (CSA) in India, in this chapter, I report and discuss findings that explore the gendered meanings that men who have experienced CSA make of their abuse experiences against a backdrop of heteropatriarchal assumptions and expectations regarding masculinity. Specifically, I discuss how effeminophobia – anxiety and disdain regarding feminine-identified behaviors, mannerisms, attributes and presentations among boys and men – is an ingredient and also the product of such meaning making and eventually works as another form of violence against men and boy survivors following the primary experience of sexual violence. More broadly, acknowledging the role of effeminophobia in constructing men and boy survivors' experiences supports the argument that heteropatriarchy is a double-edged weapon that injures women and gender-expansive people disproportionately but also hurts boys and men.

Our chapter explores the impacts of genderwashing practices within Hockey Canada (HC), a national organization that governs major and minor hockey leagues in Canada. A 2018 case involving allegations of sexual assault by members of the U20 junior men's hockey team acted as a catalyst to expose HC's organizational practice of silencing victims and covering up bad behavior. Through the application of media content analysis, we argue that HC's responses to the case (financial settlements, Nondisclosure Agreements, and a new educational and training program) reflect genderwashing practices and exemplify a superficial attempt to address sexual violence within the organization. What results is a culture of silence, poor leadership, and the normalization of violence within HC. Our chapter contributes to the genderwashing literature, through the development and application of genderwashing as a conceptual framework that can be applied to responses to allegations of sexual assault.

This chapter presents a genderwashing critique of UK historic universities. Taking an interdisciplinary approach, it conceptualizes genderwashing and gender-based violence (GBV). Underpinned by feminist subjectivity, raising consciousness to women's situated lived experiences, examples of public declarations of gender equality by UK historic universities are considered alongside women's experiences of GBV. Using Walter's (2022) genderwash varieties, university hypocrisy is illustrated by women academic handmaidens, abuse of women in Professional Services, and women standing up to GBV. This chapter contributes “Eradicating and Silencing Women’”and “Asking the Minority to Fix It” as genderwash processes, theorizing how genderwashing (or genderbleaching) in historic universities not only perpetuates the falsehood of practicing equality but also provides a veil to conceal GBV.

This chapter analyses the situation of gender research and education in tourism. It describes gender inequity as a wicked problem resulting from a deep embeddedness of gender stereotypes in social norms, values, and attitudes. Drawing on sociological theories, this chapter demonstrates that invisible power structures and interests of certain groups in society, in combination with prevailing gender-based stereotypes, result in vicious cycles of adapting behaviour to stereotypes and enforcing them by doing so. With its clear focus on appearance and easy-going lifestyle, the tourism industry still does not address gender issues, including sexual exploitation, appropriately. There is a need to systematically integrate gender-related topics into tourism studies and education curricula on a university level to create awareness among students and acknowledge how they can contribute to gender justice.

In this chapter, we critically interrogate Pakistani Higher Education Commission (HEC)'s “Policy Guidelines against Sexual Harassment in Institutions of Higher Learning” (HEC, 2011, 2020) to reveal that the policy represents a form of rhetorical genderwashing, rather than a concerted attempt to effect structural change (Fox-Kirk et al., 2020). Through this critical interrogation, we introduce a new methodological approach to investigate genderwashing, that of collaborative feminist policy analysis. This chapter is based on the theoretical framework of Sara Ahmed's concept of “institutional nonperformativity” (2012). Pakistan recognized workplace harassment as a legal issue for the first time in the 2010 Sexual Harassment Act (Jabbar & Imran, 2013). The Act, and subsequent policies, was an attempt to practice equity and fairness in sexual harassment cases. Our investigation revealed that the policy reinforces gender power inequality, gendered language, and is an example of institutional silence, and genderwashing in the workplace (Fox-Kirk et al., 2020).

“Genderwashing is an organizational tool that presents the myth of gender equality in organizations through discourse and text” (Fox-Kirk et al., 2020, p. 586). Existing literature focuses upon business and economy, e.g., considering how representations of equality are used to enhance profit. The contribution of this chapter is to show how two processes – gender washing and militarization – might function in support of each other. To do this, I firstly argue that the concept of genderwashing should be broadened to consider spaces outside of business and economy. I show how sex, gender and feminism are employed in ways that position martial organizations (such as militaries and arms manufacturers) as socially progressive, “washing” their reputation for militarized violence. Secondly, analyses must consider how the impact of genderwashing goes beyond individual organizations. Martial organizations marginalize their female staff, but I argue that we must look further: in a context in which people can be killed, we must consider what broader harms genderwashing visits upon civilian populations also.

Taking the Mamá Fit memes and other social media eruptions as a starting point and delving deeper into popular print media, this chapter traces the racialized and gendered practices that constitute fitness in El Salvador in a diasporic context. Importantly, the word fit is now often expressed in English, captured in the names of commercial gyms and diet advertisements; the use of this word signals an important cultural change in conventional understandings of the body in a Spanish-speaking society. By charting the emergence of this new health/beauty norm in a transnational domain, this chapter explores the relationship between shifting patterns of gendered body discipline and changes in El Salvador’s location within the global political economy. This chapter argues that fitness discourse has become a subtle, but powerful, conduit for coloniality during a renegotiation of the meaning of gender to fit a neoliberal reality. The argument ends by pointing in the direction of future research to explore how this discourse is experienced in embodied practice with potentially contradictory impacts in Salvadoran society.