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Organizations often view current market situations from the customers’ viewpoints. To do so, they face an incredibly vast volume and variety of data. Data visualization makes huge amounts more accessible and understandable and helps to communicate complex information more accurately and effectively. This chapter discusses how to utilize user-generated data in the tourism industry to enhance the customer experience through data visualization tools. Five analysis tools are used to identify the factors that contribute to hotel guests’ dissatisfaction in five top city destinations. Identifying and eliminating dissatisfaction is the first step in enhancing the quality of the experience and in fostering loyalty in the long run.

This paper aims to analyze the case of Cartagena, Colombia, as a case of a failed destination branding. It also broadens the findings by connecting them to the extant literature about place branding, thus making this paper more explanatory. It tries to fit the fieldwork’s findings into the two main streams of branding research (bottom-up vs top-down). This paper also gives practical insights into the destination’s network of stakeholders and discusses ways to improve the destination’s management and branding.

This paper uses a mixed methodology approach. Field work consisted of online questionnaire to hospitality employees in the city plus semi-structured interviews conducted with 18 “expert” stakeholders in the destination. This paper is of empirical nature.

The main cause of the destination’s brand failure is found to be the top-down approach to the place brand strategy. The literature shows that cases such as this one are more common than assumed, and a possible way out of the problem is the application of bottom-up or “mixed” approaches, as these may circumvent the problems found.

Cases like this one illustrate very well a local context but might be difficult to transfer to other contexts, so the generalization power of this paper is limited to similar places in the sociopolitical sense of the term.

For place branding practitioners and destination management organizations , this paper is a call for participative approaches which include all of the stakeholders of a place.

This paper offers an in-depth study of a branding case in Latin America, a part of the world relatively unexplored in the branding literature. On the basis of the presented case, this paper pitches top-down versus bottom-up approaches. Finally, it explains the findings by connecting the place to its broad geographical context.

The purpose of this paper is to examine urban destination marketing from a mainly practitioner standpoint, though one of its principal observations is the gap between theory and practice; while the former is premised on related notions of difference and competitive advantage, in practice the greater part of urban destination marketing eschews competitive advantage, resulting in a pervasive marketing of “sameness”.

The paper is in three parts. The first set out the urban tourism context in respect of historical, market, supply, impact and definitional/measurement dimensions. Part two profiles the bespoke delivery mechanisms established for urban destination marketing, examining nomenclature, core purpose/mission, status, size and finances, as well as overhead and operating parameters.

The final section comprises a state-of-the-art review, setting out a five variable model of purposeful urban destination marketing, concluding that “good” in urban destination marketing is atypical and currently in Europe is confined to only a handful of European cities.

This paper is intended to give the reader a better understanding of why, in such an important field of human endeavour, success is so problematic. It hopefully gives pointers to practitioners and academics as to how best in future there can be more winners and fewer losers, so that increasing numbers of towns and cities maximise the impact locally of the world's largest industry and at the same time become “known”.

The purpose of this paper is to provide an overview of the exhibition industry in China and to report on an exploratory study of 306 exhibitors and visitors to a trade exhibition in Guangzhou, China, which examined decision‐making factors that influence the visitors and exhibitors in exhibition‐participation.

The research took a quantitative approach by conducting a survey at the Guangzhou International Beauty & Cosmetic Import‐Export Expo in late March 2008. A total of 306 valid responses were obtained. Descriptive analysis and factor analysis were conducted using SPSS 12.0.

Study findings indicate five categories of factors that influence exhibition‐participation. Promising second‐tier cities as exhibition destinations are also identified and discussed.

A contribution of the study is exploring whether participants attach importance to destination attributes when they consider attending an exhibition. It also investigated, for the first time, exhibitors' and visitors' preferences for 15 second‐tier cities in China as exhibition destinations.

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

The purpose of this study is to review the critical success factors (CSFs) of street food destinations, given the limited attention awarded to such research in the food and beverage sector.

An interpretivist approach was used to merge CSFs from street vending and culinary tourism perspectives, to develop a draft framework for analysing CSFs for street food destinations. In total, 64 cities that appeared in the first 20 webpage results of a Google search, using 4 keywords, formed the population. A purposive sample of seven destinations (Bangkok, Marrakesh, Mexico City, Istanbul, Hong Kong, Portland and Singapore City) was used. A content analysis method was used to review webpages, journal articles and government reports of the destinations, based on the modified list of CSFs.

The availability of diverse street food resources and cultures, coupled with rich historic city cores that sustain street food vending, in some destinations, are very important CSFs. The presence and extent of regulatory enforcement were also key in others. Empirical research is, however, required to corroborate the draft framework to create a body of knowledge for further research in the field.

The study examines how leading street food destinations have instituted the CSFs required for street food provision.

The purpose of this paper is to explore the planned urban renewal and re-scripting of Riyadh’s downtown as part of the capital’s aim to become a globally recognized city. Specifically, this paper examines in how far internationally established values and narratives are leveraged in the creation of an urban mega-destination that seeks to attract a transnational class of knowledge workers and tourists. The question is explored, in how far and to what extent urban heritage sites and iconic architectural projects are used as strategic tools to promote a process of cultural and economic transformation and in how far the resulting symbolic capital is leveraged to create a status of singularization that appeals to a national and international audience. This study investigates several neighborhoods in the area, analyzing how these will be transformed by Riyadh’s plan to turn the downtown into a commercially viable mixed-use destination by means of designated heritage destinations and iconic architecture.

This paper examines the views and experiences of governmental agencies, architects, developers and residents who are directly or indirectly involved with the planned restructuring of Riyadh’s historical downtown. In total, 40 semi-structured interviews were drawn from this stakeholder group to investigate their current understanding of the downtown associated with the effort to convert Riyadh’s historical downtown into a profitable urban destination. Five of these interviews were conducted with involved planning offices, and 35 with current residents in the area. In addition, a detailed site survey was conducted through a series of maps to reveal existing land uses, building typologies, states of disrepair, activity levels, pedestrian and car circulation patterns, as well as landmarks, and public spaces in each of the areas.

The subsequent data show that despite many positive outcomes in terms of commercial redevelopment, the adaptive reuse of the existing urban fabric is not considered, nor the preservation of underutilized or abandoned buildings along with its resident diverse communities, activities and milieus, many of which carry on evolving traditions.

This is significant because this paper presents a massive case study that ties into a larger debate on cultural globalization where similar practices around the world entail a spatial reorientation of urban districts to attract a transnational cosmopolitan middle class along with a simultaneous displacement of diverse and migrant communities, albeit on a much larger scale. While highlighting the rationale and effectiveness of this approach to create a well-packaged commodity, this paper also underscores the ambiguous consequences of this strategy, which entails the loss of a layered urban fabric that documents the city’s evolution through different economic periods, along with the dispersal of migrant communities and their vernacular practices.

Within this context, the current cultural value of the downtown as a heterogeneous, dynamic and multilayered fabric is debated, which documents the socio-economic conditions of the times in which these layers were formed. Departing from the UNESCO’s 2011 Recommendation on the Historic Urban Landscape and globally accepted sustainability standards, this study contrasts the proposed top-down tabula rasa approach proposed by the local authorities with an inclusive bottom-up approach, which would focus on the adaptive reuse of existing structures by taking into consideration the social meanings of belonging that heritage has for contemporary communities while fostering a more inclusive understanding of heritage as an ongoing cultural process.

The implications of the planned conversion of Riyadh’s historical downtown into an urban destination have not been previously explored and as a result, there is a conflict of interest between the creation of a marketable image, the preservation of heritage values, sustainable urban practices, social inclusion and Riyadh’s aim to become a globally recognized city.

This paper explores the employment of urban renewal and city branding within the context of Riyadh’s aim to become a world city. Within this framework, the paper examines the capital’s plan to convert the historic downtown into a mega-destination for the country’s middle class and national and international tourists.

This study aims to investigate whether the correlation between Saudi Arabia’s social and economic reforms, urban megaprojects and sustainable urbanism can lead to an increased quality of life (QoL) in the capital, create a comprehensive lifestyle setup for Riyadh’s residents while also aiming to attract foreign investment.

This research examines five government-sponsored mega-destinations and their master plans against the objectives of Saudi Arabia’s Vision 2030’s Quality of Life Program. Furthermore, the author analyzed to what extent the proposed projects fulfill global mandates of sustainable urban development and how they might help raise the QoL for Riyadh’s residents. The author’s methodology rests primarily on detailed policy evaluation proposed by Vision 2030, literature research and data collected from proposed urban development plans. In parallel, the author conducted informal conversations with people living in affected areas and architectural offices who are involved in the design of the five megaprojects. After collecting the data for each project, the author compared the QoL Program criteria to the data of the proposed megaprojects to examine to what extent the proposed designs implement the QoL criteria of Vision 2030. In the last step, the author evaluated whether and how the proposed plans adhere to globally established guidelines of sustainable urban revitalization by studying possible overlaps and contingencies on an urban level.

The analysis reveals that although each case study project targets one or more specific lifestyle domains, the projects combined fulfill all lifestyle categories specified in Saudi Arabia’s QoL program. In addition, each project contributes measures to improve livability in the categories of urban design and environment, infrastructure and transport, social engagement and safety while also providing a range of economic and educational opportunities for different demographics. In terms of sustainable development criteria, the analysis demonstrates that all case studies provide ample measures to enhance Riyadh’s mobility by providing greenways for pedestrians and cyclists, which connect to public transport. Furthermore, when strategically combined as a series of urban layers, the projects demonstrate potential to form urban synergies among different lifestyle domains that could positively affect existing and proposed neighborhoods, particularly when extended through an inclusive, participatory planning framework, which, in turn, could significantly raise the QoL for a broad socioeconomic demographic.

This research reveals the complex role of megaprojects as change agents for socioeconomic reforms, as signifiers of livability and as planning frameworks to implement sustainable urbanism in Saudi Arabia’s capital, while also creating a lifestyle infrastructure for Riyadh’s residents.

With their sensitive approach to climate, ecologically driven landscape projects and regionalist architecture inspired by the traditional Arab city, these case study projects may serve as an example to other countries in hot arid zones on sustainably revitalizing their urban environments.

This study demonstrates how social and economic reforms intertwine with sustainable urban planning and placemaking to create a comprehensive lifestyle setup for Riyadh’s residents that has not previously existed. On the planning side, this includes creating a massive public infrastructure that encourages walkability and residents’ active participation in recreational, cultural, entertainment and sports activities. However, as the analysis has also revealed, while offering a large number of public facilities, the projects do not embrace a mixed-income project model, which would allow low-income families to live within a market-rate environment. In addition, one of the projects entails the displacement of benefit low-income and migrant communities. Although the government has a separate program that specifically aims at providing affordable housing in other areas of the city, these model destinations primarily target luxury tourists and affluent Saudis, potentially cementing existing socio-spatial divides in the city. Consequently, the megaprojects demonstrate Saudi Arabia’s conflicted response to the logic of entrepreneurial neoliberalism: on the one side, progressive attempts to promote an egalitarian approach to urban livability; on the other, strategic efforts to use megaprojects as spectacular showcases in the global marketplace.

The correlation between Saudi Arabia’s socioeconomic reforms, megaprojects and sustainable urbanism in Riyadh has not been previously explored. Compared to Western countries’ cities, few attempts have been made to investigate the role of livability in the context of emerging countries’ fast-growing urban areas. This paper presents a considerable case study in Saudi Arabia that ties into a more extensive debate on cultural globalization where cities, particularly in the developing world, use megaprojects as change agents to reconstruct their urban territories according to standardized livability indices to elevate their image in the global marketplace.

The purpose of this paper is to examine whether a priori segmentation of visitors to a large urban destination along the dimensions of gender, place of residence (domestic, former states, and international), and trip purpose (business, leisure, and VFR) is indeed commonsense for the city's DMO. Specifically, the study investigated whether gender, place of residence, and trip purpose are associated with tourists’ destination risk perceptions, evaluations of destination performance, and post-visitation behavior; that is, intention to revisit and willingness to recommend.

The analysis used data obtained in a 2013 survey of visitors to Nizhni Novgorod, a large urban center in Russia.

The results indicate that place of residence and trip purpose discriminate tourists with respect to selected variables and can serve as segmentation bases for marketing communications about the city to potential target markets.

In view of the mega-sport events to be conducted in Nizhni Novgorod in 2018, alleviating risk perceptions of international tourists and improving their experiences while at the destination are important goals for the city government, tourism planners, and destination marketing organizations.

Segmentation bases of place of residence and trip purpose have rarely been examined in relation to a large multifunctional city, while gender has produced varying results. Thus, the study can add to the segmentation literature in the urban context.