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This chapter opens the second part of the Volume, focusing on the small farms' role and dynamics within the evolving food system. Assessing small farmers' actual and potential contribution to the change towards a sustainable food and nutrition security requires a deep understanding of their strategic decision-making processes. These processes take place in a context highly conditioned by internal and external conditions, including the complex relations between farm and household, which are mapped and described. Building on an adaptation of Porter's model (Porter, 1990), the chapter investigates how farmers, given those conditions, define their strategies (in particular their innovation strategies) aimed at economic and financial sustainability through a multidisciplinary analysis of scientific literature. Internal conditions are identified in the light of the Agricultural Household Model (Singh & Subramanian, 1986) which emphasizes how family farming strategies aim at combining business-related objectives, and family welfare. Then, a comprehensive set of external conditions is identified and then grouped within eight categories: ‘Factors’, ‘Demand’, ‘Finance and Risk’, ‘Regulation and Policy’, ‘Technological’, ‘Ecological’, ‘Socio-institutional’ and ‘Socio-demographic’. Similarly, six types of strategies are identified: ‘Agro-industrial competitiveness’, ‘Blurring farm borders’, ‘Rural development’, ‘Risk management’, ‘Political support’ and ‘Coping with farming decline’.

This study aims to explore marketing strategies that UK fish farming businesses can use to gain a competitive advantage. The marketing strategies examined include product branding and core competencies, sales promotion, market positioning and segmentation.

A survey through an online questionnaire was mailed to five randomly selected trade associations of UK fish farming businesses and distributed to their registered members, of which 200 responded. Both male and female genders with different age groups and levels of experience in the UK fish farming business participated. In addition, ten articles were sampled for a systematic review.

Results show that UK fish farming businesses could increase sales by using ecolabels in product branding to attract premium prices, build consumer confidence and using high-quality packages for fish products will keep fish fresh for a longer period.

The scope of this research is limited to the UK. The findings cannot be generalised and used for other jurisdictions because of variable economic and market conditions.

A significant recommendation from this case study is that fish farming businesses need to be creative and innovative in ways such as leveraging branding, sales promotions and core competencies to win the trust and confidence of consumers. Most importantly, each fish farming business should know the specific marketing strategy that works for them; this case study shows that not all branding and sales promotion techniques enhance competitiveness. The scope of this research is limited to the UK. The findings cannot be generalised and used for other jurisdictions because of variable economic and market conditions.

Digitalisation is perceived as a new process that may add value to firms. Current theoretical understanding assumes it should be part of a firm's strategy to respond to multiple pressures in the business environment. This paper explores the occurrence of digitalisation in a rare context, that of the English agricultural industry in the United Kingdom, a place disproportionality filled with family firms. The general understanding of digitalisation in family firm settings remains embryonic. The authors' explorations make theoretical contributions to research at the intersection of rural entrepreneurship, family business and innovation.

Utilising a purposive, qualitative approach, primary data was collected from multiple interviews with 28 UK family farms, and secondary data from another 164. Interview transcripts were coded using NVivo, along with secondary data from reports, observations and websites.

The authors present empirical evidence illustrating how digitalisation manifests incrementally and radically in different types of family farms. The authors present a model that shows the areas of farming that have, and continue to be, digitalised. This increases analytical precision when identifying digitalisation activities that differ depending on the strategy to either scale or diversify. The authors propose that incremental digitalising occurs to a great extent during a scaling strategy, and that radical digitalising occurs to a smaller extent during diversification strategies in family farms.

This research uses a sample of family-run farms from the UK agricultural sector to explore nuanced elements of digitalisation. It should therefore be explored in other types of family firms located in different sectors and geographies.

This research is important because family farms are under increasing pressure and have limited financial resources to deal with the digitalisation agenda. Therefore, empirical evidence helps other farms in similar situations. The authors found digitalisation investments, that tend to be capital intensive, only matter for scalers and less so for diversifiers. Family farms can use the model presented as a tool to evaluate their farm. The tool helps them define what to do, and ideate the potential activities that might be digitalised, to feed into their wider strategy.

Family firms, in particular farms, are critical to many economies. The general consenses currently assumes all family firms should digitalise, yet the authors' evidence suggests that this is not the case. It is important to create policies that are sensitive to the needs of different types of businesses, in this case between family firm scalers and diversifiers, instead of simply incentivising digitalisation using a blanket approach usually by offering financial aid. Understanding how digitisation can support (or not) family firm resilience and growth in an effective and efficient manner can have significant benefit to individual firms, and across industries.

The proposed model extends theoretical understanding linking strategy, digitalisation activity and innovation in family farms. It shows that digitalisation is a key building block of scaling strategies, maximising digitalisation to increase efficiency. Yet, diversifying family farms minimise digitalisation, whereby they only digitalise a small amount of the farming activity. This empirical evidence contrasts with the wider narrative that farmers are slower at using new technology. This research found that some are slower because it does not align with their strategy. However, sometimes digitalisation aligns with their strategy during external changes, in which case the diversifiers are quick to act.

By examining a case study in Tyrol, Austria, the paper aims to demonstrate the role of farm diversification and the influence of the peasants’ habitus on social-ecological resilience.

Drawing on a field study conducted in two remote villages of the Ötztal valley, Austrian Alps, this study provides insights into the interplay of tourism and farming and its impact on farm resilience. Qualitative narrative interviews, the so-called farm biographies, served to investigate these issues. Interpretations of data are based on qualitative content analysis.

The results highlight that farming and tourism are highly enmeshed in the case study area and that the additional income creates room for manoeuvre for the farms to activate their adaptive capability. At the same time, peasant values guide the farming activities. The farms in this study demonstrate a strong farm resilience that is enabled by farm diversification and rooted in their peasant habitus. This positively affects the social-ecological resilience.

In contrast to other studies, which have mainly applied the concepts of social or community resilience to investigate the resilience and vulnerability of rural areas, this study highlights the resilience of farms in mountain areas.

The agricultural sector in the USA has experienced significant structural changes. For accommodating farm business, households have diversified their operations adopting various strategies—agricultural, structural, environmental, and income strategies. The purpose of this study is to analyze the factors influencing farmer’s diversification strategies while taking into account the simultaneous decision-making process.

This study uses a nation-wide farm household data from the US. The diversification decisions are analyzed using multivariate probit regressions.

The study suggests that agricultural, structural, environmental, and income diversification strategies are interlinked. Specifically, results indicate that, on one hand, environmental and income diversification strategies are positively interlinked. On the other hand, agricultural and structural diversification strategies are positively interlinked. Additionally, the factors representing location, farm, and farmer characteristics, farm type, and financial condition of the farm are major determinants in the choice of farm diversification strategies.

In this paper, diversification activities are broadly classified under four strategies: agricultural, structural, environmental, and income. Depending on the context and country, the definition and strategy set may need revision.

Strong complementary between diversification strategies suggests that studies analyzing farm household decisions and strategies need to account for the simultaneous decision-making process. As decisions are interlinked, separately analyzing one specific strategy may lead to biased estimates. Farm business households need to develop multiple skills and flexible capacities to tackle farming-related issues, including structural changes, risk management, and income enhancing activities. Improving employment opportunities for the rural farming population can stimulate structural diversification.

This paper contributes to limited literature about diversification by analyzing factors influencing different diversification decisions and finds interlinkage between decisions.

This paper aims to determine factors affecting adaptation to climate variability on crop production among farming households in Tyhume Valley.

This study conducted an empirical analysis of the impact of adaptation on crop yield of farming households and estimated the factors affecting adaptation to climate variability on farming households. The analysis used primary data from 205 farming households practicing crop production in Tyhume Valley communities.

Based on binary logit results, factors affecting rural farming households’ adaptation to climate variability are gender, age, heatwave, employment status, strong high wind occasional experience and cell phone. The adaptation measures adopted by the farming households in the study area include irrigation (94.8%), crop rotation (66%), changing crop variety (7.4%) and other methods of adaptation were found to be (1.3%). The other methods of adaptation used included the use of ash to kill (intuku) mole and using dirty water from washing dishes and clothes when irrigating to kill parasites on crops.

This research paper will be an addition to the body of knowledge on adaptation strategies to climate variability in South Africa, especially at the rural farming household level. This study may assist the rural communities in decision-making when dealing with the challenges of climate variability on their crop production, thereby increasing their crop production. The information gathered in this study might assist policymakers in revising the existing policies. This study will also help rural farming households to practice appropriate adaptation strategies.

The purpose of this study is to first examine the factors affecting the intra-household perception of climate change. Second, the study investigates the impact of the perception of climatic stress on the operators’ and spouses’ intra-household adaptation strategies (farm and household financial strategies).

The study uses household survey data from Vietnam’s Mekong Delta. The study uses probit and negative binomial count data approaches to evaluate the empirical model.

Results confirm the existence of intra-household gender differences in the adaptation strategies. The authors found that although spouses perceive climatic stress, they are less likely to adapt to such stresses when it comes farming enterprise, but more likely to adapt to household financial strategies. In contrast, farm operators, in the presence of climatic stresses, undertake both farm and household finance adaptation strategies.

Investment in climate smart agriculture can help households in managing climatic stresses.

A farmer in Asia, and Vietnam in particular, faces significant risks from climatic changes. In Vietnam, agriculture is easily affected by natural disasters and climatic changes. This study provides insights into the perception of climatic changes by operators and spouses in Vietnam’s Mekong Delta. Perceived changes in the climate have a greater impact on women because they typically lack the necessary tools to adapt to climate change. The current findings could be useful in managing climatic risk in Vietnam’s Mekong Delta and be helpful to policymakers in designing risk management strategies in response to climatic changes.

A correlation has been shown in the literature between credit constraints and the adoption of agricultural technologies, technical efficiencies and measures for adapting to climate change. The relationship between credit constraints, risk management strategy adoption and income, however, is not well understood. Consequently, the purpose of this study was to investigate how credit constraints affect the income and risk management practices adopted by Northern Nigerian maize farmers.

Cross-sectional data were collected from 300 maize farmers in Northern Nigeria using a multi-stage sampling technique. Descriptive statistics, seemingly unrelated regression and double hurdle regression models were the analysis methods.

The results showed that friends and relatives, banks, “Adashe”, cooperatives and farmer groups were the main sources of credit in the study area. The findings also revealed that the sources of risk in the study area included production risk, economic risk, financial risk, institutional risk, technological risk and human risk. In addition, the risk management strategies used to mitigate observed risks were fertilizer application, insecticides, planting of disease-resistant varieties, use of herbicides, practising mixed cropping, modern planning, use of management tools as well as making bunds and channels. Furthermore, we found that interest rate, farm size, level of education, gender and marital status were significant determinants of statuses of credit constraints while the age of the farmer, gender, household size, primary occupation, access to extension services and income from maize production affected the choice and intensity of adoption of risk management strategies among the farmers.

The study concluded that credit constrained status condition of farmers negatively affected the adoption of some risk management strategies and maize farmers’ income.

The study concluded that credit constrained status condition of farmers negatively affected the adoption of some risk management strategies and maize farmers’ income. It therefore recommends that financial service providers should be engaged to design financial products that are tailored to the needs of smallholder farmers in the study area.

This paper incorporates the role of constraints in influencing farmers’ decisions to uptake credits and subsequently their adoption behaviours on risk management strategies. The researcher approached the topic with a state-of-the-art method which allows for obtaining more reliable results and hence more specific contributions to research and practice.

This chapter draws from bibliometric data and secondary sources to explore the interrelation between sustainable development and organic agricultural practices. The study contends that the adoption of organic farming methods holds the potential to address multiple Sustainable Development Goals (SDGs), thereby contributing to the well-being of all living organisms. The analysis of current trends in organic agriculture research has revealed prevalent themes pursued by academics. Notably, themes such as biotechnology, biodegradation, soil conversion, soil restoration, environmental sustainability, health, alternative agriculture and community development emerge as significant and burgeoning areas of study within the field. Additionally, other themes have come to the forefront in the findings, including agricultural emissions, cultivation practices, environmental regulations, erosion control, agricultural policy and sustainable agriculture. These themes present vital areas for further investigation and exploration, indicating areas where more research is warranted. This qualitative piece through content analysis provides a deep insight on the fact that organic farming in relation to sustainability is a very under researched area. Researchers and practitioners can explore this area as a tool to achieve the goals of sustainability in diverse dimensions. The study suggests some under-researched areas as future research agendas which include supply chain and distribution management, market development and consumer behaviour in relation to organic farming, investigating and creating novel commercial strategies for organic farming, financial and investment mechanisms in the field of organic farming, technological developments in organic agriculture, analysing rules and regulations to see how they affect the development and sustainability of organic farming and social impact and stakeholder engagement for organic farming as tool to promote sustainability.

Climate change is an undeniable reality that threatens people’s livelihoods. Flooding and saltwater intrusion, along with the rising sea levels, are affecting agricultural and aquaculture livelihoods in Myanmar’s coastal areas. Although climate change adaptation is gaining popularity as a resilience strategy to cope with the negative effects of climate change, both agriculture- and aquaculture-farmers are more often deterred from implementing climate change adaptation strategies due to practical availability and socioeconomic barriers to adaptation. This study aims to evaluate the barriers and factors that influence farm household’ choice of climate change adaptation measures.

This study was conducted with 599 farm households (484 rice-farmers and 115 fish farmers) based in the coastal areas of Myanmar during 2021–2022 to explore the farmer’s choice of climate change adaptation measures and the determining factors. The multinomial logit regression (MLR) model was used to examine the factors influencing the farmers’ choice of climate change adaptation strategies.

The study found out that farm households use a variety of adaptation methods at the farm level, with building embankment strategy (23.4%) in agriculture and net-fencing measure (33.9%) in fish farming being the most popular adaptation strategies. Farmers’ decisions to adopt climate change adaptation strategies are influenced by factors such as distance to market, education level of the household head, remittance income and the availability of early warning information, among others. The study also discovered that COVID-19 has had an impact on the employment opportunities of household members and the income from farming as well had a consequential effect on the adoption of climate change adaptation measures. Furthermore, lack of credit (42.4%), labor shortage (52.8%), pest and disease infestation (58.9%), high input costs (81%) and lower agricultural product prices (73%) were identified as major barriers to the adoption of climate change adaptation measures by both agriculture and aquaculture farm households.

This study demonstrates that the COVID-19 pandemic and farm-level barriers are the major factors influencing farm households’ choice of climate change adaptation measures, and that removing practical farm-level barriers and encouraging the adoption of adaptation techniques as potential COVID-19 recovery actions are required. This study also highlighted that the adaptive capacity of agriculture and aquaculture farm households should be strengthened through formal and informal training programs, awareness raising, the exchange of early warning information and the development of proper credit scheme programs.