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With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to succeed. Essentially, AI e-marketing (AIeMktg) is the use of AI technological approaches in e-marketing by blending customer data, and Retail 4.0 is the digitisation of the physical shopping experience. Therefore, in the era of Retail 4.0, this study investigates the factors influencing the use of AIeMktg for transforming CE.

The primary data were collected from 305 e-retailer customers, and the analysis was performed using a quantitative methodology.

The results reveal that AIeMktg has tremendous applications in Retail 4.0 for CE. First, it enables marketers to swiftly and responsibly use data to anticipate and predict customer demands and to provide relevant personalised messages and offers with location-based e-marketing. Second, through a continuous feedback loop, AIeMktg improves offerings by analysing and incorporating insights from a 360-degree view of CE.

The main contribution of this study is to provide theoretical underpinnings of CE, AIeMktg, factors influencing the use of AIeMktg, and customer commitment in the era of Retail 4.0. Subsequently, it builds and validates structural relationships among such theoretical underpinning variables in transforming CE with AIeMktg, which is important for customers to expect a different type of shopping experience across digital channels.

Mainland Tanzania has seen two decades of significant social policy reforms and transformations in its social and economic structures, whilst the country continues to grapple with persisting gender inequalities. This article examines Tanzania's social policy developments from a gender perspective. The authors analyse the level, reach and quality of social policy delivery to working-age women across the areas of health policy, social protection and employment policy during 2000–2021.

The article draws on qualitative research deploying the scoping review method. The data consist of diverse secondary materials, including academic publications, government policy documents, relevant statistics and other types of “grey” literature.

Tanzania has made significant advancements in the legal frameworks around welfare provision and has instituted increasingly gender-responsive government policy plans. The health and social protection sectors, in particular, have witnessed the introduction of large-scale measures expanding social policy implementation. However, social policy delivery remains two-tiered, with differences in provisions for women in the formal and informal sectors.

Social policy delivery and implementation have increased and diversified in Sub-Saharan Africa (SSA) during the new millennium, with a growing integration of gender-specific policy objectives. However, limited social policy scholarship has focused on the gendered effects of broader social policy models in SSA. The article remedies the concomitant knowledge gaps by examining various social policies and their impacts on working-age women in Mainland Tanzania. The authors also engage with the theoretical welfare regime literature and present an analytical framework for gender-sensitive assessment of emerging social policy models in the Global South.

Over some 20 years, the popularity of competitive bodybuilding has increased significantly in India, along with an increase in sponsorship and professionalism in the organisation of events. Multiple competitions are now held at city/town, state, and national levels, organised by a vast range of organisations. The popularity of the sport follows the arrival of muscular bodies in Indian cinema and the attendant rapid growth of the country’s fitness industry. However, what is required for a bodybuilding competition on-stage is not necessarily the same as what actors showcase in movie scenes, specifically orchestrated to underline bodily accomplishments. Nor may it be what clients are after when they enter a gym. This chapter examines how Indian bodybuilders who often make a living as personal trainers navigate different bodily ideals. It foregrounds the notion of ‘muscular capital’ to deepen the understanding of what value a bodybuilder’s body might hold on and off stage and how it is perceived by others. Building on extensive fieldwork in Chennai, Tamil Nadu, this chapter seeks to move beyond the mere economic dimensions of bodybuilding and instead gives prominence to the sociocultural aspects of the body as they reflect an array of different (post colonial) demands and expectations.

The purpose of this review paper is to investigate the consequences of tourism development and economic growth within the Association of Southeast Asian Nations (ASEAN) countries, focusing specifically on Lao PDR post-pandemic. The adverse effect of COVID-19 on tourism and economic sectors has been pervasive across the ASEAN region, with varying degrees of impact. Some of these difficulties are set to continue, though there are positive signs of recovery and of the resilience of the tourism industry. Utilising case material from Lao PDR in Southeast Asia – an area frequently neglected in tourism studies – the paper sheds light on the post-pandemic landscape to address existing gaps in the current literature.

A case study approach was taken in this review paper, utilising secondary data such as media reports, official reports from Tourism Laos and international governing bodies like United Nations and the World Bank to form a viewpoint discussion in the Lao PDR post-pandemic condition.

This paper reveals that contrary to a long period of recovery post-pandemic, there has been a degree of continuity from the pre-pandemic period. Considerable numbers of backpackers have returned to Vang Vieng, along with Vientiane and Luang Prabang. While the pre-pandemic emphasis on mass tourism persists, there is also an increased focus on regional and domestic markets. Laos, with its strategic location and cross-border connections, aims to take advantage of this shift.

The paper highlights a detailed exploration of the Lao tourism industry post-pandemic. It goes beyond the initial expectations in literature of a complete transformation post-pandemic, highlighting the continuity in visitor sources and traditional tourist attractions. It emphasises the Lao PDR strategic position for market reorientation, providing insight into the nation’s adaptive strategies and a nuanced perspective on the evolving landscape of Lao tourism.

This study aims to evaluate the current educational opportunities available to hermaphrodite (Hijra) students, analyze their difficulties while pursuing academic degrees and suggest potential approaches to address these issues.

This research used a qualitative method to analyze the challenges Hijra individuals face in pursuing education. A total of 20 interviews were conducted with two Hijra groups those who are pursuing an education and those who have abandoned it to collect primary data. The purposive sampling technique was used to identify and choose diverse sources of information. Moreover, the phenomena have been comprehended using the Access Theory and the Gender Stratification Theory.

The findings show that although every Bangladeshi has the right to a decent education, few Hijra youngsters attend schools. Numerous barriers, such as discriminatory views and remarks about third-gender people, physical and mental harassment, a lack of emotional and financial support, family issues, discrimination in the school community and hostility from classmates and teachers, make it difficult for hermaphrodite students to receive a proper education.

This research paper fills a gap in the current body of knowledge by presenting empirical evidence regarding young people’s perceptions of the third-gender, the societal barriers faced by Hijra individuals in their pursuit of quality education, their future opportunities, the root causes of these challenges and possible solutions.

Along with the national government's expectation transformation, administrative system reform, economic transition, social demand structure's upgrading and population change, these negative effects are turning increasingly obvious and thus become huge powers that push the reform of traditional elite sports development mode forward. Against this background, in order to make this reform better adapted to China's reality and future development, the chapter suggests that Chinese traditional elite sports development mode should shift its driving forces of development from single to multiple, change its administrative system from government-oriented to society-oriented, develop its training concepts from instrumentalism to humanism, improve its construction of development from unbalanced to balanced and alter its effectiveness of development from extensive to intensive so as to achieve sustainable development.

Organizational scholars studying compensation often place an emphasis on certain employee groups (e.g., executives). Missing from this discussion is research on the compensation systems for low-wage jobs. In this review, the authors argue that workers in low-wage jobs represent a unique employment group in their understanding of rent allocation in organizations. The authors address the design of compensation strategies in organizations that lead to different outcomes for workers in low-wage jobs versus other workers. Drawing on and integrating human resource management (HRM), inequality, and worker literatures with compensation literature, the authors describe and explain compensation systems for low-wage work. The authors start by examining workers in low-wage work to identify aspects of these workers’ jobs and lives that can influence their health, performance, and other organizationally relevant outcomes. Next, the authors explore the compensation systems common for this type of work, building on the compensation literature, by identifying the low-wage work compensation designs, proposing the likely explanations for why organizations craft these designs, and describing the worker and organizational outcomes of these designs. The authors conclude with suggestions for future research in this growing field and explore how organizations may benefit by rethinking their approach to compensation for low-wage work. In sum, the authors hope that this review will be a foundational work for those interested in investigating organizational compensation issues at the intersection of inequality and worker and organizational outcomes.

This study aims to explore the relationship between the innovation capacity and performance of manufacturing firms in the Ecuadorian pharmaceutical and chemical sectors using strategic foresight analysis.

From an extensive literature review, the fundamental variables related to manufacturing firms’ innovation for better performance were identified. Six hypotheses and actions were proposed related to financing, economic resources, capacities and research and development. Several scenarios were tested through foresight methodology to determine the more appropriate to be implemented by manufacturing firms over the next five years.

Scenario 01, where all the hypotheses resulted positive, has a 15.3% probability of occurrence. The results offer a relevant understanding of the behavior of the variables proposed as strategic actions for the sector.

To the best of the authors’ knowledge, foresight methodology is applied for the first time to analyze the manufacturing sector in Ecuador. The authors propose a plan of action from the strategic scenario identified in this study, supporting the development of the industrial sectors under study.