The Muscular Capital of an Indian Bodybuilder: Local Competitions, Transnational Expectations, and Postcolonial Realities

Abstract

Over some 20 years, the popularity of competitive bodybuilding has increased significantly in India, along with an increase in sponsorship and professionalism in the organisation of events. Multiple competitions are now held at city/town, state, and national levels, organised by a vast range of organisations. The popularity of the sport follows the arrival of muscular bodies in Indian cinema and the attendant rapid growth of the country’s fitness industry. However, what is required for a bodybuilding competition on-stage is not necessarily the same as what actors showcase in movie scenes, specifically orchestrated to underline bodily accomplishments. Nor may it be what clients are after when they enter a gym. This chapter examines how Indian bodybuilders who often make a living as personal trainers navigate different bodily ideals. It foregrounds the notion of ‘muscular capital’ to deepen the understanding of what value a bodybuilder’s body might hold on and off stage and how it is perceived by others. Building on extensive fieldwork in Chennai, Tamil Nadu, this chapter seeks to move beyond the mere economic dimensions of bodybuilding and instead gives prominence to the sociocultural aspects of the body as they reflect an array of different (post colonial) demands and expectations.

Citation

Baas, M. (2024), "The Muscular Capital of an Indian Bodybuilder: Local Competitions, Transnational Expectations, and Postcolonial Realities", Mani, V. and Krishnamurthy, M. (Ed.) The Postcolonial Sporting Body: Contemporary Indian Investigations (Research in the Sociology of Sport, Vol. 20), Emerald Publishing Limited, Leeds, pp. 145-164. https://doi.org/10.1108/S1476-285420240000020009