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The purpose of this study is to explore from a place attachment (PA) theory perspective the extent to which and how, a fully immersive virtual reality (VR) experience enhances tourists’ attachment level on-site at a rural destination.

This study applied an exploratory mixed method approach. Respondents were tourists visiting the Lake District National Park who were asked to try a VR experience. In Study 1, interviews were conducted to explore new themes and to develop an enhanced PA framework in VR. Study 1 confirmed existing variables from the literature and highlighted new variables (themes) to be included in the new framework on how PA is formed. In Study 2, surveys were conducted, and the proposed framework analyzed using structural equation modelling (PLS-SEM). To fully understand how VR had an impact on enhancing PA, the moderating effect of tourists’ pre-existing PA was considered.

The findings revealed “Accessibility”, “Memories” and “Increased Place Knowledge” as new themes (variables) and confirmed that these and established variables “Aesthetics” and “Presence” enhance PA, leading to increased loyalty. Significant moderating effects of existing PA were found.

VR serves as a complementary and substitutional tool for tourism. Tailored VR experiences for diverse tourist needs may enhance destination marketing and competitiveness. For tourists with low PA, destinations should focus on promoting activities and highlights to enhance engagement and the experiential understanding of the destination. For tourists with high PA, VR experiences should focus on providing a comprehensive view of the destination and unveiling new places. In both cases, the VR experience leads to deeper engagement with the destination and an increase in PA.

Research on the impact of VR on tourists’ PA is limited. To address this gap, this study’s theoretical contribution lies in developing and testing a PA framework within a VR and tourism context. This also includes the validation of new measurement items developed in relation to the new themes.

The purpose of this study is to investigate the impact of psychological ownership (PO) on residents’ destination advocacy (DA) behaviour in the context of emerging tourist destinations and to assess the role of attitude as a mediator in the relationship.

A quantitative methodology was used and primary data was collected via an online survey to a sample of 333 residents from emerging tourist destinations in India. This study used the partial least squares (PLS) method to test the hypotheses.

The results indicate that residents’ knowledge about their hometown positively influences PO which in turn affects DA behaviour. Furthermore, PO influences attitude which in turn significantly influences DA behaviour. Additionally, the findings reveal the mediating role of attitude between PO and residents’ advocacy behavioural outcomes.

This study advances the concept that residents are important stakeholders who can promote a destination. Local authorities should prioritise residents over tourists and incorporate their image, identity, personality, style and values into destination promotion. They can also improve destination services to boost residents' positive attitudes.

The uniqueness of the study lies in associating PO and outcome as DA behaviour. The model suggests that enhancing PO of their hometown among the residents can have significant advantages for tourism development.

The purpose of this study involves analysing the factors of and barriers to innovation and their respective impacts (directly and indirectly) on the competitiveness of both destination and their host companies.

Based on primary data collected by questionnaire from a sample of 119 companies operating in the tourism sector in the autonomous region of Madeira (Portugal), the authors applied a quantitative methodology with recourse to econometric models and multiple linear regression.

Comprehensive results based on a conceptual model are obtained through the analysis of competitiveness tourism-based and innovation factors. The study identifies and empirically tests the existing and underlying relationships between innovation (factors and barriers) as the means of leveraging the competitiveness of destinations and their companies.

The results hold important theoretical and practical implications contributing towards innovation for competitiveness and filling a shortcoming identified in the literature.

Nowadays, the tourism industry is considered the largest and most diverse industry in the world, which can play a significant role in the economic growth and development of a country as the main source of income and employment. In this regard, the purpose of this study is to focus on evaluating the competitiveness indicators of Shiraz city tourism destination based on a combined model.

For this purpose, a questionnaire with 78 questions was used to evaluate the indicators, in which a total of 1,432 tourists participated, including 927 domestic tourists and 505 international tourists. The collected data were analyzed to determine the hierarchical relationship between the indicators using equation structural modeling.

The research findings indicate that the most effective and influential indicators in the field of tourism competitiveness are natural and handmade resources, and the most influential factors are demand conditions and cultural and natural resources. In this hierarchy, each factor affects its previous level and influences the next level.

This study offers significant potential for uncovering credible and robust approaches to further investigate the contextualization of tourism competitiveness on both national and international scales, thereby generating valuable new insights. By conceptualizing the diverse dimensions of tourism competitiveness and delving into the variations in its impacts across multiple levels, this research not only challenges existing notions but also aids destinations in maintaining and enhancing their market position and share over time. This study offers valuable insights and practical implications for both researchers and practitioners in the field of urban tourism. It enhances the understanding of destination competitiveness, informs policy decisions, facilitates benchmarking and best practices, guides strategic decision-making and promotes sustainable tourism development.

This study aims to examine how halal-friendly attributes at non-Islamic destinations affect the tourist attitude and visiting intentions of Muslim tourists of different genders from ASEAN countries.

The study used a structured survey with a non-probability, convenience sampling approach, targeting residents of Indonesia, Malaysia and Brunei. To assess the impact of halal-friendly attributes on destination image, tourist attitude and visiting intentions, a structural equation model was applied, analyzing the data across different genders.

The results indicate that the social environment exerts a positive influence on tourist attitudes for both males and females. In contrast, facilities have a negative impact on visiting intentions in both groups, with a more pronounced effect among males. While food and beverages positively influence the attitudes of female tourists, this effect is not observed in male tourists. Local factors and staff interactions show a strong positive impact on visiting intentions for males but only a marginal effect for females. The quality of service significantly boosts visiting intentions in both genders. Interestingly, tourist attitudes appear to have a negative effect on visiting intentions, with this trend being more evident in the female sample.

The study is limited by its use of convenience sampling and self-reported data, which may not represent broader Indonesian perspectives and could introduce biases. Its focus on Indonesian perceptions and unexpected findings regarding tourist attitudes limit its generalizability and suggest unexplored factors affecting travel intentions.

This study offers new insights into how gender differences among Muslim tourists shape their intentions toward visiting non-Islamic destinations, emphasizing the role of halal-friendly attributes. These findings equip tourism operators and marketers with essential knowledge for developing inclusive, culturally sensitive practices, enhancing the travel experience for this significant segment of the global tourism market.

This study aims to determine and evaluate the artificial intelligence (AI) development and competitiveness of the top 20 countries that receive the highest number of tourists with the entropy technique for order of preference by similarity to the ideal solution (TOPSIS)-integrated method.

This study is based on Global AI Index data published by Tortoise Media. Based on this index, according to the World Tourism Organization (UNWTO) report, the top 20 destinations that will host the highest number of tourists in 2022 were evaluated in seven different subpillars, which are talent, infrastructure, operating environment, research, development, government strategy and commercial. These seven subpillars of the index were considered as criteria, and the top 20 tourist destinations were included in the research as decision alternatives.

The analysis results show that the three most important AI criteria are operating environment, infrastructure and government strategy. Furthermore, the first three countries with the best AI performance according to the weighted criteria were the USA, China and the UK, respectively.

Considering that AI technologies will direct tourist behavior in a world where technology is rapidly developing, it is recommended that the countries that receive the highest number of tourists improve their AI performance.

When the relevant literature is examined, there is a limited number of studies examining the AI development and competitiveness of the top tourist destinations and weighting the Global AI Index values. Therefore, this study contributes to the gap in the relevant literature.

Despite the importance of tourism ethnocentrism in emerging tourism destinations, there is limited, but growing, research interest in this area. This study aims to respond to current calls for investigating mechanisms that can promote tourism ethnocentrism in both emerging and developed tourism destinations.

The purpose of this paper is to show the spatial extent and growth of tourism and its likely patterns as past forces of change are replaced by new pressures to reduce climate change and meet new definitions of success.

The approach involves a review of changes that have occurred over the Horizon period with a focus on the spatial spread and development of tourism, using and based on a literature review, past research and personal experience. Likely new developments are identified based on the expected result of influences including climate change mitigation and altered understandings of what is meant by success in tourism.

Much of the spatial change in tourism has been evolutionary rather than revolutionary, but in the future, restrictive forces external to tourism may change travel patterns with severe effects on long haul travel and a change in travel mode.

The research focus needs to produce effective measures of success as understood by all stakeholders in tourist destinations. Alternative destinations will need to replace those long haul destinations no longer available and research needs to refocus on managing rather than solely attracting visitors.

Long haul destinations will lose market share, destinations will change goals to satisfaction for stakeholders and travel modes will change to lower emission generators.

Destination choice will be reduced, transport modes may be limited and tourism closer to home will become the norm.

A general overview of this type has not been presented before.

揭示旅游业的空间范围和增长及其可能改变的模式, 因为以往的变化驱动力被减少气候变化的新压力并满足成功的新定义所取代。

由于缓解气候变化等影响和对旅游业成功含义的理解的改变而可能出现的一些新发展。本文基于文献综述、过去的研究和个人经验, 对综述期间发生的变化进行梳理, 重点关注旅游的空间扩散和发展。

过去, 旅游的很多空间变化是渐进式的, 而不是革命性的。但在未来, 旅游外部的限制性力量可能会改变旅行模式, 对长途旅行和旅行方式的变化产生严重影响。

研究重点需要产生为旅游目的地所有利益相关者所理解的, 有效的对于成功的衡量标准。替代性目的地将取代那些不可用的长途目的地。研究需要重新关注旅游业管理, 而不仅仅是吸引游客。

长途目的地将失去市场份额, 目的地将改变目标以满足利益相关者, 旅行模式将转变为低排放模式。

目的地的选择性将会减少, 交通方式可能会受到限制, 离家更近的旅游将成为常态。

这种类型的一般性概述以前没有研究过。

Mostrar la extensión espacial y el crecimiento del turismo y su probable patrón alterado a medida que las fuerzas de cambio del pasado son sustituidas por nuevas presiones para reducir el cambio climático y satisfacer nuevas definiciones de éxito.

Una revisión de los cambios que se han producido durante el periodo Horizonte, centrándose en la extensión espacial y el desarrollo del turismo, basándose en la revisión bibliográfica, la investigación previa y la experiencia personal, y los posibles nuevos desarrollos como resultado de antecedentes, incluyendo la mitigación del cambio climático y la alteración de la comprensión de lo que se entiende por éxito en el turismo.

Gran parte del cambio espacial en el turismo ha sido evolutivo más que revolucionario, pero, en el futuro, fuerzas restrictivas externas al turismo pueden cambiar los patrones de viaje con graves efectos en los viajes de larga distancia y un cambio en el modo de viajar.

El enfoque de la investigación necesita producir medidas efectivas de éxito tal y como las entienden todas las partes interesadas en los destinos turísticos. Los destinos alternativos tendrán que sustituir a los destinos de larga distancia que ya no estén disponibles y la investigación debe volver a centrarse en la gestión en lugar de únicamente en atraer visitantes.

Los destinos de larga distancia perderán cuota de mercado, los destinos cambiarán sus objetivos por la satisfacción de las partes interesadas y los modos de viaje cambiarán a generadores de menos emisiones.

Se reducirá la oferta de destinos, los modos de transporte pueden verse limitados y el turismo más cercano se convertirá en la norma.

No se había presentado antes una revisión general con este enfoque.

The gradual expansion of the tourism sector is raising concerns about whether tourism-based economies are conducive to supporting green growth. Hence, the current study aims to analyze the direct impact of tourism motives on green growth along with the indirect impact of tourism-based economic expansion while controlling for country risk and renewable energy.

An unbalanced panel data for a sample of 21 countries comprising OECD and non-OECD economies are employed for the analysis.

Regression results reveal that leisure tourism (LT) significantly and positively influences CO₂ intensity compared to business tourism (BT). Propensity score matching results show that the most traveled tourist destinations contribute more to CO₂ intensity than those less traveled. Mediation analysis by employing Baron and Kenny’s three-step regression, Sobel’s test and Monte Carlo test shows that tourism-based economic expansion significantly mediates between the nexus of LT and CO₂ intensity.

Results of the study provide useful practical implications for sustainable economy and green growth. It recommends to mitigate the challenges of LT, reducing the negative impact and to harness the potential of BT, enhancing the positive influence, through various policies and practices.

This study is the first to examine the impact of LT and BT on green growth, to explore the role of destination popularity and the mediating role of tourism-based economic expansion in this relationship.

The purpose of this paper is to investigate the importance of culture as a motivator for young generations to travel and their willingness of using crowdfunding to sustain culture.

Using a mixed-methods sequential exploratory design and through a quantile regression analysis for count data, a sample of 1,721 Italian young people is examined.

The analysis reveals that culture is a significant factor for a trip’s motivation among young generations and crowdfunding represents a key alternative instrument for financing culture.

The research fills the gap in extant literature by clarifying the role of culture in the choice of a touristic destination by young generations. This is a significant achievement since understanding the motivations is crucial to attract tourists at a specific destination and it represents a relevant insight for policy makers.