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In this chapter, we outline the research presented by each of the contributors, who used narrative inquiry approaches that were grounded in long-term research, to examine teacher experiences of cross-cultural teaching. The authors write about cross-cultural experiences that cross temporal, spatial, and social-personal dimensions. Woven into teaching and learning experiences set across time and context were interactions with colleagues, peers, and community members that offered insight into rationale for pedagogical decisions about ways in which practices and curricular materials may be mismatched or well aligned, or unfolded with tension in their current professional contexts. This crossing of time, context, and across social-personal interactions added complexity in ways that highlight the need for research methodologies that support examination of experience that unfolded across time, space, and social-personal dimensions. The authors elaborate upon ways in which a narrative inquiry approached provided a theoretical foundation to highlight complexities and reveal nuances of cross-cultural teacher experiences. The cross-cultural features in these chapters, whereby teachers cross cultural boundaries when they assumed teaching positions in communities culturally different from those in which they themselves were educated and certified. We argue for the need for cross-cultural comparative narrative inquiry approach, that help to reveal complexities of these cross-cultural teaching and learning as a fitting research approach to document and to analyze complexities underlying and informing understanding of teacher knowledge in cross-cultural teaching contexts.

Purpose: This chapter aims to find the impact of cultural marketing on consumer buying behaviour and analyse the cultural factors affecting consumers’ buying behaviour. Cultural marketing aims to offer and promote a product, a message, or a service to a group of people who may be their potential purchasers and belong to the same culture or particular demographic.

Methodology: This study uses the published research for different countries viz. India, Canada, Germany, the UAE, the UK, the USA, Japan, etc., in the field of culture, cross-culture, and consumer buying behaviour considering various factors and their impact; but in particular, this study focussed on the cultural factors only and analysed their impact on the consumer behaviour of the different countries.

Findings: The study revealed that different countries have their own unique culture. Cultural factors have a positive relationship with consumers’ buying behaviour and exhibit that consumers behave differently towards the same product as per their perception developed by their culture.

Need of the study: Today, the world has become global, and to become a successful consumer oriented market service provider, marketers have to study the psychology of the customers to procure them. This study focusses on one of the essential factors, that is, culture and how cultural factors affect consumer buying behaviour. The study of culture is the gateway to attracting consumers in the market.

Practical implications: The study would help multinational companies in segmentation, targeting, and positioning and developing several marketing strategies for their products. Companies would be able to understand changes in consumer purchasing behaviours that arise from cultural differences, which helps them cater to the needs of their global consumers.

This chapter explained the findings of a research that is aimed at studying the effectiveness of cross-border knowledge transfer from Japanese companies to their business affiliates in Malaysia by looking into Japanese organizational culture and the mediating effect of the business affiliate’s learning intent. By focusing on attributes identified by existing literature, there were three aspects being investigated to study their roles in influencing the effectiveness of cross-border knowledge transfer. These aspects are intensive and extensive job training, employee involvement and human relations, and leadership styles. The results indicate that all three aspects indeed led to a higher learning intention. The research also found that the business affiliates’ learning intent significantly mediates the relationship between organizational culture and the effectiveness of cross-border knowledge transfer. This study provides academicians and human resource managers deeper insights on how to improve knowledge transfer in cross-culture organizations by managing organizational culture more effectively.

Japanese and American management is 95 percent the same, but differs in all important respects.Takeo Fujisawa, Co-founder of the Honda Motor Corporation.

The flow of human capital into and out of organizations is a crucial aspect of organizational functioning, yet the bulk of the theory and research adopts a US-centric perspective. The purpose of this edited volume is for scholars embedded in contexts around the world to describe the relevance and implications (or lack thereof) of turnover theories in their particular context. We take a broad view of talent, focusing on the departure of human capital in general without necessarily restricting the analysis to those who disproportionately contribute to organizational success, and the authors focus on institutional contexts and culture because of their role in shaping employee norms and behaviors. We partnered with author teams embedded in countries and regions with a focus on capturing variance in contexts across the GLOBE clusters: Anglo (England), Confucian Asian (China; South Korea), Eastern European (Bulgaria), Germanic European (Germany), Latin American (Mexico), Latin European (Spain), Middle Eastern (Turkey), Nordic European (Denmark), Southern Asian (India), and Sub-Saharan African (South Africa). We provided each author team discretion to express their own voice, while also providing a common set of goals across chapters for consistency of contribution: a description of the institutional, legal, and cultural context as it relates to employee mobility, a review of context-specific research literature leading to a description of how the mechanisms and processes in prominent turnover theories may operate differently in a particular context, and implications for research and practice related to talent turnover and retention. Considering the contributions as a set, we identify important themes and overarching recommendations for scholars interested in studying employee retention and turnover around the globe.

The tourism and hospitality industry has been one of the most important in the world for decades, being essential for the economic, social, and cultural growth of the communities in which it is present. Both its importance in the world economy and its resilience have been highlighted by the COVID-19 pandemic and the strict measures taken to combat it; despite suffering one of its worst years ever seen, it is still expected to continue growing in the future, and with this, to continue evolving. This industry cannot meet growth and evolution expectations to return to the same approach as prepandemic times. It is necessary for businesses focused on the sector to adopt a new intercultural approach to providing these services. In this way, by adapting the services to tourists, they have a better experience and thus, considering all the characteristics involved in the provision of tourist services, it is possible to achieve what is known as sustainable tourism, encompassing both the need of consumers to be understood as well as to consider the care of ecosystems and local workers. The present work seeks to identify the influence of an intercultural and sustainable approach in the choice of tourism destinations and companies, influencing the growth of tourism businesses focused on hospitality services. For this, literary research was carried out, and the case study of the company Airbnb and its implementation of an intercultural approach is presented.

This chapter explains a group assignment implemented for the United States and Irish students where the goal was to reflect real-world teams and communication addressing a global tax ethics issue. Students first completed a case on a corporation’s tax avoidance strategy and submitted individual write-ups. Then they were assigned to groups with the United States and Irish members and exchanged write-ups, planned and executed an international meeting using technology, and submitted a group written assignment about the case and their experience. Post-assignment survey data show that several learning objectives were met. The authors encourage faculty to carry out similar assignments, and the chapter includes recommendations for doing so. This chapter highlights the group work, cooperative learning, and ethics underpinnings of this initial project. The conclusion explains future plans for theoretically grounded research to investigate the team process and what members can learn from team experiences.

When musicians collaborate, a conversation takes place. They may not necessarily come from the same background, or even speak the same language, but when they listen to each other play and musically engage with a mutual respect and openness, a true improvisational and conversational collaborative flow is created. No single person controls how the work develops: the direction of the flow of this musical output is collectively determined through all the participants’ contributions. This creative process sees the participants as sonic explorers navigating and traversing the contours of a cross-cultural landscape, allowing unique moments of sound to be the catalyst for the (re)creation of new fusions and possible future collaborations. Presented as a discussion between composer Dr Jeremy Mayall and renowned taonga puoro practitioner Horomona Horo, this chapter looks at how their collaborative creative practice-based research projects have developed and reveal the sorts of musical interactions that transpire when performer/composers from both Western contemporary and Indigenous music backgrounds are given the opportunity to spend time together and collaborate. In this chapter, Horo and Mayall reflect on the processes that have informed their collaborations since meeting in 2008, and how their ongoing practice has developed through a range of projects that serve as case studies and discussion points throughout. This chapter aims to explore the centrality of relationship building and the impact that this kind of cross-cultural engagement can have on the ways in which musicians from different backgrounds can thrive.

In this interview, Dr. Julia Gluesing describes her career trajectory and the successful approach to teaching global leadership that evolved from her anthropology and communication background, coupled with deep knowledge of the auto industry and the engineering context. Her lessons are applicable and invaluable for anyone teaching global leadership – or engineers.

The endpoint and hallmark of the success of intercultural teaching is often seen as the attainment of intercultural competence. Yet, there is a need for a detailed examination of some of the enduring personal and professional identity and culture aspects of cross-cultural teaching. In this chapter, I deliberate over the application of narrative inquiry tools for unpacking teachers' experiences of immersion in a foreign country and culture of schooling. I reflect on my own experiences as a teacher in Japan and draw on an inquiry into the experiences of novice Canadian teachers in Hong Kong or Japan to shed light on fluid conceptions of culture shock and reverse culture shock in terms of cultural identity transformations. I also raise to the forefront inquiry puzzles about the phenomenon of intercultural competence acquisition.