Search results

Two hotel guests repeatedly took food from various breakfast buffets every morning before starting the daily tour. Not only is this considered a violation of etiquette, it also violated the hotel restaurant policy. Following complaints from other tour group members, and a polite but firm request from a hotel restaurant manager to address the unacceptable behavior, the tour guide was faced with a dilemma. As the offenders were, after all, his customers, the guide risked offending his clients by asking them to respect hotel policy. If he did nothing, the tour guide risked the appearance of ignoring the other clients who adhered to proper etiquette and felt embarrassed by association. He also risked damage to his reputation as a tour guide, as well as damage to the professional relationship between his employer and the hotel if he did not act.

This paper aims to review existing restaurant classifications within the literature in the restaurant management field. The authors discuss intra-industry ramifications of the limited use of recognized typologies and the need to prescriptively guide the description of restaurant context in the literature to communicate the internal and external validity of findings.

Restaurant categories from accepted typologies are used as keywords to collect 345 empirical studies from ten relevant journals serving the global restaurant management discipline. Content analysis of titles, abstracts and methodology sections is used to examine three propositions regarding the standardization, rationalization and efficiency of restaurant classification in imparting restaurant context in published works.

Findings show inconsistent use of existing typologies and limited use of effective restaurant descriptors to inform users about the situational context in which data were gathered or hypotheses were tested. There is a general preference for categories commonly associated with those of the National Restaurant Association.

Researchers should standardize descriptions of restaurants in manuscript titles, abstracts and methods sections, thereby enhancing integration of international research, the ability to conduct macro-level industry studies, and communication of findings to practitioners for operational use.

Recommendations are offered to optimize the use of restaurant classification so that the content of empirical studies may be more effectively accessed, digested and compared, thereby enhancing the communication of advances in the restaurant management body of knowledge to practitioners and other researchers.

The aim of this paper is to provide an overview of the changing food culture of Ireland focusing particularly on the evolution of commercial public dining in Dublin 1700‐1900, from taverns, coffeehouses and clubs to the proliferation of hotels and restaurants particularly during the latter half of the nineteenth century.

Using a historical research approach, the paper draws principally on documentary and archival sources, but also uses material culture. Data are analysed using a combination of hermeneutics (Denzin and Lincoln, O'Gorman) and textual analysis (Howell and Prevenier).

The paper traces the various locations of public dining in Dublin 1700‐1900 and reveals that Dublin gentlemen's clubs preceded their London counterparts in owning their own premises, but that the popularity of clubs in both cities resulted in a slower growth of restaurants than in Paris. Competition for clubs appeared in the form of good hotels. The Refreshment Houses and Wine Licences (Ireland) Act 1860 created a more congenial environment for the opening of restaurants, with separate ladies coffee or dining rooms appearing from around 1870 onwards.

There is a dearth of research on the history of Irish food and commercial food provision in particular. This paper provides the most comprehensive discussion to date on the development of commercial dining in Dublin 1700‐1900 and suggests that the 1860 legislation might be further explored as a catalyst for the growth of restaurants in London and other British cities.

This article offers a preliminary analysis of the relationships between the domestic and commercial provisioning of food relative to gender differences in society. Its central theme is that any understanding of patterns of food provision and consumption must not be based on marketing theory alone but take cognisance of the social processes that inform dietary behaviour, and in particular the extent to which such processes are mediated by the role of women both as preparers and consumers of food. In order to illustrate these arguments, comparisons are made of domestic and commercial “food systems” and the role of women relative to these.

The construct of “tradition” is commonly used in studies of society and culture and refers to historically patterned institutionalized practices that emphasize the “presentness of the past” in their transmission. However, there is “very little analysis of the properties of tradition” (Shils, 1971, p. 124), especially in the management literature. We draw on illustrative examples from Martha Stewart Living magazine to reveal the use and meanings of traditions and their relevance to understanding institutional micro-foundations in contemporary living. We investigate how organizations bundle various aspects of institutions in their presentation, and seek to advance theory on how institutions matter in everyday life.

Destination and resort managers have little knowledge regarding the Chinese outbound tourist market, yet its enormous potential cannot be overlooked. Providing services to this often unfamiliar segment can be difficult and may result in poor service delivery which can be detrimental to both enclave resorts and small island destinations, such as Mauritius. This study uses in-depth interviews among key informants from three- to five-star enclave resorts targeting Chinese tourists. The main challenges experienced by the resorts are cultural behavior, language barriers, different food habits, and the need to improve the service facilities and experience. Based on insights from industry practitioners, the study identifies service modifications provided by enclave resorts to provide Chinese tourists with a positive experience.

Customer engagement (CE) literature features divergent definitions and conceptualizations. To clarify its meaning, antecedents and outcomes, this paper aims to propose that psychological customer engagement (PCE) is the mechanism by which customers’ readiness to engage influences behavioral customer engagement (BCE) in the form of in-role and extra-role behaviors, which then affect customers’ goal attainment, satisfaction and retention.

Set in the fitness center industry, this study combines perceptual data (from customers) and behavioral data (from the fitness center) to reveal a hierarchy of effects: customer readiness to PCE to BCE to customer goal attainment, satisfaction and retention.

Customer readiness variables (role clarity, ability, motivation) influence in-role and extra-role BCE directly and indirectly through PCE. Extra-role BCE is associated with goal attainment and satisfaction, and the latter is linked to customer retention. In-role BCE is associated with goal attainment only.

The proposed integrative model bridges the psychological–behavioral divide in CE literature and encourages the adoption of a broader nomological network that accounts for the effects of customers’ characteristics and actions on their goal attainment, satisfaction and retention.

Managers can enhance CE by improving customer role clarity, ability and motivation. Relative to in-role BCE, extra-role BCE appears more critical because it affects both goal attainment and satisfaction directly and retention indirectly.

The novel integrative approach, combining BCE and PCE in a single model, also provides a consumer-oriented view on CE, which establishes a more comprehensive perspective, as summarized in the proposed model of consumer engagement.

The purpose of this paper is to understand a new restaurant venture's target segment and create a consumer profile for the new restaurant; to design a positioning statement for the new restaurant; to appraise the marketing strategy and suggest improvements in the marketing mix of a new restaurant venture in the new normal; to discuss the augmentation of services by a new restaurant to compete effectively in the market; and to identify and discuss the vital marketing steps for opening a restaurant in the new normal.

Kelvin, an ambitious and budding restaurateur, had high aspirations with great plans. V café was his first running venture. The income from V café was not enough to improve his social position. He wanted to open a new restaurant (Haikou) and earn more. Kelvin was well aware of COVID-19's current condition and its severe implications for the restaurant business. He did not have any experience in marketing a restaurant. So he was puzzled about understanding the target segment, positioning and marketing mix of the proposed restaurant in the new normal.

The case will cater to business management students pursuing a postgraduate management program. The case can be applied in Marketing Management, Entrepreneurship, Hospitality Management and Services Marketing courses. The prerequisite for this case is a basic understanding of marketing concepts.

Supplementary materials teaching notes are available for educators only.

CSS 8: Marketing

Most of the research on hospitality jobs has focused on the least enjoyable aspects of hospitality careers, while overlooking its “upside”. This paper aims to look at the “love” side of what could be described as a love‐hate relationship that hospitality managers share with their jobs.

The research used qualitative interviews with 83 hotel managers in 23 registered hotels belonging to the three‐ and four‐star categories in Zimbabwe.

The most liked attributes of hospitality management careers among Zimbabwean hotel managers were found to be: interacting with people from various countries, cultures, and lifestyles; working in a “nice” environment; perks; challenging work; stimulating work; glamour/prestige; the global nature of the industry and associated mobility; opportunities for networking with various groups of people; growth opportunities; dynamic and exciting nature of the industry; ability to apply individual creativity; and working with a diverse workforce.

The use of a Zimbabwean sample means that findings cannot be generalised for the worldwide hospitality industry.

The research rebalances the assessment of hospitality work by looking at the often overlooked “upside” aspects of hospitality careers.

The COVID-19 pandemic has had serious and far-reaching consequences on every aspect of human life. As various countries went into lockdown, hospitality and tourism was badly affected and this has had an impact on hospitality and tourism education too. This paper aims to assess the impact of the pandemic on hospitality and tourism education in India and the effectiveness of mitigation strategies in support of the industry. The study also proposes recommendations for resilience-building.

A pilot survey using semi-structured interviews was conducted and followed by a detailed questionnaire-based survey of industry representatives and educators. Selected industry leaders were also interviewed to understand the industry perspective on the pandemic, the “new normal” and the expectations of post pandemic graduates. The study focuses on four main areas – (1) existing interrelationships between industry and academia, (2) the efficiency of Internet-based education during the pandemic, (3) the “new normal” and the expectations of graduates and (4) recommendations for resilience-building.

There is a perceived gap between academia and industry that needs to be bridged. We found that the pandemic is seriously affecting education with challenges ranging from technological issues, disparities and reduced enrolments to student behavioural issues. Most impacted was the practical training component in operational areas and especially in food production and services. It is now clear that education needs a shift in focus from the more traditional, operational aspects of hospitality and tourism to technological awareness, knowledge and soft skills development. The research also identified a need for better two-way communication and information exchange between industry and academia. In fact, the lessons learnt from the pandemic need to be communicated from industry to academia. This is important given that industry expects graduates to be adaptive, compassionate, able to multi-task, familiar with the principles of crisis management and proficient with technology.

The study analyses possible long-term effects and implications for the workforce of the future as the industry struggles to respond to the pandemic. The study also suggests possible avenues and methods for industry and academia to form more symbiotic relationships and become more resilient.