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The increasingly pressured environment of academia has led to many toxic manifestations within sector cultures, such as hyper-competitiveness, erosion of research integrity, workforce attrition and increasing instances of burnout. The aim of The Research Whisperer (RW) blog is to level the research career playing field by providing honest, informed and compassionate perspectives about contemporary academia that reaches across institutions and internationally. We seek to counter the pervasive negativity with alternative perspectives on academic life that are realistic and prioritise kindness, generosity and a holistic approach to valuing research and researchers. The blog and its associated social media channels have cultivated a significant community of international researchers and research support professionals. This chapter discusses RW's strategies in growing and managing its global researcher community (through blog posts, social media, workshops and conferences), issues around its sustainability and what having such a community means.

This study aims to understand how female globally mobile employees (GMEs), a group that is gaining a stronger presence in global work, exert their career agency within the context of structural constraints.

Using theoretical perspectives of career-agency theory and person-environment fit as frames of reference, this study collected 113 blog posts written by 19 female GMEs and conducted semi-structured interviews with 11 female GMEs who are currently living and working in Japan.

This study found that the informants exercised career agency as a response to challenges related to foreignness and gender. Through career-related agentic behaviors, the informants strove to increase their fit with their environments while interacting with different aspects of structural constraints. This study also found that people in different stages of global mobility exhibited different mindsets toward their foreignness, consequently influencing their career agency.

This study highlights the dynamic interaction between structural constraints and the agency of female GMEs, advancing the understanding of career agency in women’s global work. In addition, it recognizes the presence of expatriate residents as a distinct subgroup within the GME population, shedding light on the evolving ambiguous boundaries between self-initiated expatriates and other talent categories.

The paper explains how challenges and achievements of human social responsibility (HSR) are addressed by women innovators across the organizational borders of various industries. More precisely, this qualitative study’s goal is to clarify the empowering roles of discursive strategies employed by Women in Innovation (WIN) organization when communicating about women innovators’ demanding realities and about their collaborative initiatives meant to generate changes related to gender, diversity and intersectionality. The WIN members include women leaders in the innovation space with extensive professional, advisory and international experience.

The paper proposes an approach that brings together perspectives upon empowerment, perspectives on social, intellectual and symbolic capital and a social semiotic perspective on discourse. The WIN blogs are investigated to facilitate: first, an understanding of how discursive strategies recontextualize the women innovators’ identities and actions and second, an understanding of how these discursive strategies contribute to sustaining and legitimizing dynamic social capital while building new intellectual capital and symbolic capital across organizational borders.

The WIN discourses both disclose contemporary gender, diversity and intersectionality challenges across organizational borders as well as promote ways of breaking the barriers that prevent women innovators from thriving. The discursive strategies recontextualize women innovators as resourceful social actors with multiple identities. Their social actions are discursively recontextualized as collaborative challenge-solving enterprises. These recurrent discursive strategies accomplish empowering functions at individual, relational and collective well-being levels through materializing new intellectual and symbolic capital when revealing the manifestations of bridging and bonding social capital.

This paper provides a novel integrative approach to explaining in detail the complexity of empowering discourses at several levels of analytical delicacy. It responds to the needs of HSR research and practice for gaining more insights into the challenges of communicating effectively about how to create a more socially responsible world.

Self-presentation is an important aspect of influencer marketing. Drawing upon self-presentation theory and source credibility theory, this study aimed to unravel how the self-presentation strategies of a layperson, opinion leadership and micro-celebrity influence source credibility (i.e. trustworthiness, expertise, physical attractiveness and social attractiveness) and how source credibility, in turn, affects brand responses.

An online experiment among female participants (N = 229) was conducted. Participants were shown a sponsored blog in which the influencer presented herself as either a layperson, an opinion leader or a micro-celebrity.

The study demonstrated that the presentation strategy of a layperson was more persuasive than a micro-celebrity presentation because of higher levels of (1) trust and (2) social attractiveness. In addition, opinion leaders were perceived as having more expertise than laypeople and, therefore, positively enhanced brand responses.

The current findings provide relevant insights into the theoretical mechanisms (i.e. expertise, trustworthiness and social attractiveness) that explain the effects of self-presentation strategies on brand responses.

Our findings imply that credibility perceptions determine the persuasiveness of the SMI. This study showed that layperson and opinion leadership self-presentation strategies are relatively more persuasive.

This study is the first to show that influencers’ self-presentation strategies determine how people respond to the brands that influencers promote. In addition, we show that these effects are explained by the influencers’ trust, social attractiveness and expertise.

The purpose of this study is to examine various data sources to identify trends and themes in humanitarian supply chain management (HSCM) in the digital age.

In this study, various data sources such as published literature and social media content from Twitter, LinkedIn, blogs and forums are used to identify trending topics and themes on HSCM using topic modelling.

The study examined 33 published literature and more than 94,000 documents, including tweets and expert opinions, and identified eight themes related to HSCM in the digital age namely “Digital technology enabled global partnerships”, “Digital tech enabled sustainability”, “Digital tech enabled risk reduction for climate changes and uncertainties”, “Digital tech enabled preparedness, response and resilience”, “Digital tech enabled health system enhancement”, “Digital tech enabled food system enhancement”, “Digital tech enabled ethical process and systems” and “Digital tech enabled humanitarian logistics”. The study also proposed a framework of drivers, processes and impacts for each theme and directions for future research.

Previous research has predominantly relied on published literature to identify emerging themes and trends on a particular topic. This study is unique because it examines the ability of social media sources such as blogs, websites, forums and published literature to reveal evolving patterns and trends in HSCM in the digital age.

This study discusses the sources of value co-creation and its effects on businesses using social platforms such as Facebook, Instagram, Twitter and blogs.

A total of 301 survey responses were selected. The selected respondents indicated that they lived in South Korea, had an occupation as a private business or marketer and had used a social platform one or more times a day. The hypotheses were tested using a structural equation model.

The study reveals that the source of sustainable value co-creation between social platforms and businesses positively affects the competitive advantage of maintaining businesses. This advantage reveals an integrated relationship that leads to the successful financial performance of businesses through online word of mouth and customer satisfaction. Moreover, this study finds that the relationship between variables differs by social platform types (unidirectional vs bidirectional service).

The results of this study explain the relationship between value co-production, value-in-use, SCA and long-term performance. However, this study focused on private business and marketing staff working in companies in South Korea. Accordingly, more countries in which social platforms are widely utilized should be taken into account to help generalize the empirical findings.

There is a difference in the relationship between co-creation activity and cost advantage/long-term performance in accordance with the service type of a social platform. The results indicate that a bidirectional service is a more powerful tool for cost advantage and long-term performance.

This study focuses on the role of value co-creation in social platforms to ensure companies’ sustainable competitive advantage and performance. The results of this study will help companies develop online marketing strategies using social platforms.

A daily vlog is a new type of film tourism that has been underexplored in the literature. This study aims to explore the key elements of daily vlogs that trigger a followers’ travel intention within the framework of enduring involvement. The study will highlight the affect-inspiring role of para-social relationships (PSR), extending the scope of film tourism research.

In Study 1, the objective was to investigate the essential components of enduring involvement in destination-life scenarios. This was accomplished through the analysis of qualitative data, including interview data collected from 15 participants and more than 20,000 words extracted from online blogs, barrages and comments. Additionally, Study 2 used 376 questionnaires to test the proposed structural model.

Within daily vlog-induced tourism, PSR assumes a pivotal role as a catalyst for evoking emotions. This phenomenon is interwoven with enduring involvement and has a direct impact on the determination of travel intention. Within the contextual framework of enduring involvement, constituents such as destination-life self-disclosure, situational resonance and affective belonging converge synergistically. These elements collectively underpin the process through which followers harness PSR as a driving force for nurturing travel intentions within the realm of daily vlog-induced tourism.

This study proposes the concept of daily vlog-induced tourism and emphasizes the emotion-inspiring role of PSR, to extend film tourism research to include daily vlogs. The study then explores the influencing factors of daily vlog-induced tourism under the framework of enduring involvement, providing a new understanding of enduring involvement in daily vlog-induced tourism.

日常视频博客是一种新型的电影旅游, 但文献中对它的研究还不够。本研究旨在持久卷入的框架内探讨日常视频博客触发追随者旅游意向的关键因素。本研究将强调辅助准社会关系的情感激励作用, 从而扩展电影旅游研究的范围。

研究1的目的是调查目的地生活场景中持久参与的基本要素。为此, 研究人员分析了定性数据, 包括从15名参与者那里收集的访谈数据, 以及从在线博客、弹幕（即时更新的互动评论系统）和评论中提取的 20,000 多字的数据。此外, 研究2利用 376 份调查问卷对所提出的结构模型进行了检验。

在由日常博客引发的旅游中, 准社会关系作为唤起情感的催化剂发挥着举足轻重的作用。这一现象与持久参与交织在一起, 并对旅游意向的产生产生直接影响。在持久参与的情境框架内, 目的地生活的自我披露、情境共鸣和情感归属等要素协同作用。这些要素共同支撑着追随者利用准社会关系的过程, 准社会关系在日常视频博客引发的旅游领域中是培育旅游意愿的驱动力。

本研究提出了“日常视频博客诱导旅游” 的概念, 并强调了准社会关系的情感激励作用, 从而将电影旅游研究扩展至日常微博。随后, 研究在持久参与的框架下探讨了日常视频博客诱发旅游的影响因素, 为日常视频博客诱发旅游中的持久参与提供了新的理解。

Los “vlogs” diarios son un nuevo tipo de turismo cinematográfico poco explorado en la bibliografía. Este estudio pretende explorar los elementos clave de los vlogs diarios que desencadenan la intención de viaje de los seguidores en el marco de la implicación duradera. El estudio destacará el papel inspirador de afecto de las relaciones para-sociales (RPS), ampliando el alcance de la investigación sobre el turismo cinematográfico.

En el Estudio 1, el objetivo era investigar los componentes esenciales de la implicación duradera en escenarios de vida en destino. Para ello se analizaron datos cualitativos, incluidos datos de entrevistas realizadas a 15 participantes y más de 20.000 palabras extraídas de blogs, “barrages” (un sistema de comentarios interactivos actualizados al instante) y comentarios. Además, el Estudio 2 utilizó 376 cuestionarios para poner a prueba el modelo estructural propuesto.

Dentro del turismo cotidiano inducido por los “vlogs”, la RSP asume un papel fundamental como catalizador para evocar emociones. Este fenómeno se entrelaza con la implicación duradera y tiene un impacto directo en la determinación de la intención de viaje. En el marco contextual de la implicación duradera convergen sinérgicamente elementos como la autodivulgación de la vida en el destino (AD), la resonancia situacional y la pertenencia afectiva. Estos elementos apuntalan colectivamente el proceso a través del cual los seguidores aprovechan el PSR como fuerza motriz para alimentar las intenciones de viaje en el ámbito del turismo cotidiano inducido por los “vlogs”.

Este estudio propone el concepto de turismo diario inducido por “vlogs” y hace hincapié en el papel inspirador de emociones del PSR, para ampliar la investigación sobre el turismo cinematográfico e incluir los “vlogs” diarios. A continuación, el estudio explora los factores que influyen en el turismo diario inducido por “vlogs” bajo el marco de la implicación duradera, proporcionando una nueva comprensión de la implicación duradera en el turismo diario inducido por “vlogs”.

The purpose of this paper is to investigate the unexplored part of the historical evolution of travel agencies in Spain, from the end of the 20th century to the 21st century. When examining promotion strategies, the study focuses on the change in marketing and public relations strategies based on the incorporation of information and communication technologies and, in particular, the use of the internet.

This study draws on a qualitative analysis of the different strategies used by traditional agencies and online agencies in Spain from the mid-19th century to the present. This analysis shows how traditional communication strategies survived at the beginning of the 21st century, together with other more innovative ones, while some disappeared, being eliminated by the new online travel agencies, which created a particular conception of marketing and communication. This paper is divided into the following parts: the introduction; the beginnings of travel agency promotion in the 20th century; the evolution of promotion in travel agencies since the late 20th century; communication innovation at the beginning of the 21st century; online travel agencies; and conclusions.

This study shows that although online agencies did not manage to position themselves with a large turnover, they generated advantages and sharpened their imagination to create a new, more economical advertising model, eliminating the costs of public relations and advertising campaigns. In addition, they allowed clients to have greater independence when making their reservations, while enabling them to monitor the tastes of potential and real clients and add blogs so that consumers could express their degree of satisfaction with the product or services provided by the agency.

The focus of attention is the travel agency sector in Spain and, more specifically, communication. Studies on travel agencies and their marketing have been very scarce and partial, impeding professionals in the tourism sector from having a broad vision to direct their promotional and public relations actions. The originality of this article lies in its making a comparison between two different visions of tourism marketing and, specifically, of travel agencies, that is, the traditional vision and the innovative one. It thus helps all professionals in the sector to value and improve their marketing and communication strategies.

This paper aims to analyze the relationships between discourse leading indicators and citations from perspectives of integrating altmetrics indicators and tries to provide references for comprehending the quantitative indicators of scientific communication in the era of open science, constructing the evaluation indicator system of the discourse leading for academic journals and then improving the discourse leading of academic journals.

Based on the theory of communication and the new pattern of scientific communication, this paper explores the formation process of academic journals' discourse leading. This paper obtains 874,119 citations and 6,378,843 altmetrics indicators data from 65 international multidisciplinary academic journals. The relationships between indicators of discourse leading (altmetrics) and citations are studied by using descriptive statistical analysis, correlation analysis, principal component analysis, negative binomial regression analysis and marginal effects analysis. Meanwhile, the connotation and essential characteristics of the indicators, the strength and influence of the relationships are further analyzed and explored. It is proposed that academic journals' discourse leading is composed of news discourse leading, social media discourse leading, peer review discourse leading, encyclopedic discourse leading, video discourse leading and policy discourse leading.

It is discovered that the 15 altmetrics indicators data have a low degree of centralization to the center and a high degree of polarization dispersion overall; their distribution patterns do not follow the normal distributions, and their distributions have the characteristics of long-tailed right-peaked curves. Overall, 15 indicators show positive correlations and wide gaps exist in the number of mentions and coverage. The academic journals' discourse leading significantly affects total cites. When altmetrics indicators of international mainstream academic and social media platforms are used to explore the connotation and characteristics of academic journals' discourse leading, the influence or contribution of social media discourse, news discourse, video discourse, policy discourse, peer review discourse and encyclopedia discourse on the citations decreases in turn.

This study is innovative from the academic journal level to analyze the deep relationships between altmetrics indicators and citations from the perspective of correlation. First, this paper explores the formation process of academic journals' discourse leading. Second, this paper integrates altmetrics indicators to study the correlation between discourse leading indicators and citations. This study will help to enrich and improve basic theoretical issues and indicators’ composition, provide theoretical support for the construction of the discourse leading evaluation system for academic journals and provide ideas for the evaluation practice activities.