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The immense returns generated from tourist destinations have caused governments to invest to a greater extent in developing the tourism industry, with the aim of improving its market share. Scholars and policy makers for tourism destinations are not simply focusing on attracting more tourists but also on improving the competitive position of their destinations. For this reason, destination marketing has become a fountain for future growth and sustainability of tourism destinations in an increasingly globalized and competitive tourist market. The need to maintain a steady growth in tourism gains has increased pressure on marketers and promoters of Zimbabwe as a destination as they strive to attract and convince current and prospective tourists to partake in their tourism offerings. However, the efforts of various destination marketers in Zimbabwe have been undercut by the hyperinflation and unemployment of the country, which have destroyed both the supply and demand of tourism in Zimbabwe, as it became increasingly expensive, and where social unrest has grown. From a political perspective, the country witnessed fights and other forms of mayhem, which labeled the tourism destination unsafe for tourists' visits.

Sociologists view the family, the most basic unit of social organization, as the cornerstone of society. As societies continue to evolve, social changes such as urbanization produce changed family structures. This has recently happened in Zimbabwe, creating new family forms such as the “small house practice”: the trend among married men to maintain a single woman as a quasi-permanent sexual partner outside official marriage. This relationship is considered subsidiary (small) compared to the official marriage; yet, it is important to the welfare of both man practicing it and the unmarried woman being looked after. The study focused on the development of the “small house practice” in Zimbabwe and its impact on the traditional family unit. The economic crisis in Zimbabwe, between 2000 and 2010, in particular, affected families negatively and also led to the proliferation of the small house. The study reveals that the family unit in Zimbabwe continues to evolve.

African feminist scholars and activists have made major contributions to our understanding of gender-based violence. This is especially the case in southern Africa, which has a long history of high rates of violence against women and girls. Their rates of gender-based violence are among the very highest in the world. While there are many forms of gender-based violence, this chapter will explore the important contributions of African gender scholars and activists to our knowledge concerning domestic violence and rape. These issues will be interrogated using Zimbabwe and South Africa as case studies, with some reference to Namibia. In the region, domestic violence and sexual assault have deeply rooted structural explanations linked to the long history of colonialism, apartheid and white minority rule, political transition, economic crises and adjustment, changes in expected gender roles and the HIV/AIDS pandemic. In the past 25 years, Zimbabwe and South Africa attempted to address violence against women through the development of laws as well as the creation of non-governmental organizations. Although these important efforts have not resulted in a major decrease in violence against women, they clearly demonstrate the long history of African women’s actions in resisting state power and patriarchy. African women as citizens, scholars and activists are responsible for bringing to the fore the critical importance of reducing gender-based violence in order to establish strong, just and sustainable societies in southern Africa.

One of the critical challenges confronting the Government of Zimbabwe in disaster management is the dearth of public trust. Public trust is an indispensable governance component as it promotes public participation and support. It is even more important in times of crises where cooperative, collaborative and comprehensive approaches are required. The Coronavirus disease (COVID-19), first identified in December 2019 in Wuhan, China, and declared a public health emergency of international concern by the World Health Organization (WHO) on 30 January 2020, is a classic example of a wicked problem that requires public trust in containing it. In Zimbabwe, the government declared the pandemic a national disaster on 17 March 2020; thereafter, it adopted and administered different policy instruments ranging from sermons to sticks to contain the pandemic. Using desktop and secondary data, this chapter argues that the lack of public trust significantly hampered the Government of Zimbabwe's response to the pandemic. Rather than building back the lost public trust, factors such as lack of transparency and accountability, incapacitation, unethical conduct, a heavy-handed approach and lack of meaningful government support further broke the already fragile social contract and public trust. The chapter recommends the need for the strengthening of transparency, accountability, public engagement and effective communication as important strategies for rebuilding public trust.

Students with disabilities face numerous challenges in the institutions of learning especially in developing countries. Refugees student with disabilities face double jeopardy as they face discrimination due to their disability and because of their refugee status. In Zimbabwe the rights of refugees with disabilities are not well respected as enshrined in the international statues such as the United Nations Convention on the Rights of Persons with Disabilities. Universities in Zimbabwe appreciate that refugees are part of their diverse population and this includes the presence of students with disabilities who are also refugees. They have adopted a number of initiatives to accommodate these students. The disability resource centers at these institutions have been given the leading role in helping students with disabilities who are refugees to feel at home. The student affairs department also provides the necessary assistance that is required by these students. Refugees often require counseling to be able to deal with the past and the future challenges. Hence, counseling facilities are provided by the universities so that students who are refugees are mentally psyched so that they are able to perform well in their class. The language barrier was identified as deterrent to the success of refugees in their studies. Universities offer English language tutorials for free to the refugee students prior to the attendance of their degree programs. Challenges that are faced by refugee students with disabilities cannot be solved by government alone hence partnerships with non-governmental organizations (NGOs). NGOs have been at the forefront of assisting these students with scholarships and assistive devices because some students with disabilities do not afford to source the devices due to their prohibitive costs.

The present effects of transnational corporations (TNCs) on social, health, and environmental aspects of local societies have a long history. The pre-conditions for the insertion of the types of economic initiatives now seen in the Global South, and driven by TNCs, were set through histories of colonialism and development schemes. These initiatives disrupted local economies and modified environments, delivering profound effects on livelihoods. These effects were experienced as structural violence, and have produced social suffering through the decades.

In this paper, we compare two African cases across time; the conjunction of development initiatives and structural adjustment in the Zambezi Valley, Zimbabwe in the early 1990s and industrial plantation forestry in present-day Uganda. Each case presents a specific constellation of political and economic forces that has produced prejudicial effects on local populations in their time period of application and are, essentially, different versions of structural violence that produce social suffering. While each case depicts a specific type of violent encounter manifest at a particular historical moment, these are comparable in the domains of environmental impacts, disruptions to societies, co-opting of local economies, disordering of systems of meaning and social reproduction, and nefarious effects on well-being. We analyze the conjunction of these effects through a theoretical lens of structural violence and social suffering. Our analysis draws particular attention to the role of TNCs in driving this structural violence and its effects.

This chapter is influenced by the globally renowned pillars of good governance which are independence, transparency, accountability, fairness and responsibility. Even, with a plethora of literature on these five pillars, little has been published with regards to how these conform or contradict with the upsurge of virtualised teaching and learning. Current developments in Higher Education Institutions (HEIs) are supporting application of educational technologies as a trajectory into the Zimbabwean Education 5.0 (teaching, research, community service, industrialisation and innovation) accompanied by the COVID-19 pandemic. There is an increasing use of e-learning platforms for individual and collaborated learning which are both synchronous and asynchronous. It gave path to the adoption of e-learning systems which includes ZOOM, Google Class, Microsoft Teams and many others. The challenge with these learning platforms is that they reduce or totally eliminate physical and human interaction in higher education. Though there is little evidence, it has become a cause of concern that through virtualised learning, there is an increase in unethical classroom practices. In the interest of the aforementioned, this book chapter interrogated literature on e-learning resources in line with the needed governing ethics influenced by COVID-19 pandemic.

The purpose of the chapter was to examine the impact of customer care chatbots on customer satisfaction levels in the mobile telephony industry in Zimbabwe, with a special focus on the company Econet Wireless. This chapter shows the conceptual framework used. An online questionnaire was administered to a sample of 100 Econet Wireless subscribers who were selected using probability stratified random sampling from Zimbabwe’s 10 provinces. The research data were collected and analysed for correlation, and a multiple regression analysis was carried out to identify the relationship between customer satisfaction and the three customer service improvements brought in by the introduction of customer service chatbots. The study discovered that there is a positive relationship between customer satisfaction levels and each of the three customer service improvements brought in by customer service chatbots, namely customer service convenience, speed of response, and omnichannel strategies. This study thereby proves that the introduction of customer service chatbots in the mobile telephony industry in Zimbabwe can lead to an improvement in customer satisfaction levels. However, addressing service quality only as a determinant of customer satisfaction in isolation is not sufficient to fully improve customer satisfaction levels. Therefore, organisations that seek to improve their customer satisfaction should consider strategies that address all determinants of customer satisfaction, namely price, product quality, service quality, situational factors, and personal factors. This study contributes to the body of knowledge, particularly regarding the use of artificial intelligence (AI) for customer service in developing economies.

This chapter interrogates the economic impact of the COVID-19 pandemic on print newspaper industry in Zimbabwe. COVID-19 affected the global economy due to various lockdowns and travel restrictions imposed by governments in attempt to stop the spread of the virus. This severely affected media houses, especially newspaper companies that depended on sales as their potential customers stayed home. The pandemic came against the backdrop of constant changes affecting the print media industry. Digitalisation and the resultant fragmentation of the audiences affect the way audiences consume media products. Against this milieu, this chapter investigates how these changes affected or shielded media houses from the economic impact of the COVID-19 pandemic. Two leading newspaper companies in Zimbabwe, Alpha Media Holdings and Zimbabwe Newspapers Group (1980) Ltd are used as case studies. The chapter deploys both the critical tradition to the study of media economics (political economy of the media) and the theory of the firm to argue that the traditional economic model of depending on casual sales for survival is outdated. The chapter documents the adverse effects of the pandemic on journalism practice highlighting how the impact was more pronounced in the privately owned newspaper companies than in government-controlled ones.