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Adopting a self-congruence theory (SCT) and service dominant logic (SDL)-informed perspectives; we develop a model that investigates the interface between social media involvement (SMI), self-brand congruence (SBC), customer-brand engagement (CBE), brand co-creation behavior (BCB), brand interactivity and behavioral intentions (BIN) with luxury service hotel–brands.

We test a sample of hotel-customers to probe this matter using partial least squares structural equation modeling.

The results revealed that SBC and SMI positively impact CBE and BCB and behavioral intentions. The findings also exposed SMI’s and SBC’s indirect effect on customers' BCB and behavioral intentions, mediated through CBE. Finally, the results explored the moderating role of brand interactivity to enhance our model’s explanatory power.

We focus on SMI, CBE and BCB. This study contributes to the existing marketing and hospitality management research and spawns rich opportunities for further studies.

The study article assists marketers in comprehending the CBE-based antecedents and consequences and facilitates their increasing CBE, BCB and behavioral intentions.

While the growing insight into social media, customer engagement and co-creation within the service industries, little remains accredited concerning the link of these and related variables in the luxury hotel-brand context.

Many entrepreneurs often struggle with the fear of failure, which can be detrimental to both their business and personal well-being. To better understand the factors that contribute to this fear, the authors conducted research on the impact of various obstacles, such as limited financial resources, risk aversion, stress and hard work avoidance, and prior business failures. Additionally, the authors explored the effects of social capital in mitigating these obstacles and their relationship to fear of failure in entrepreneurship.

The authors conducted a survey with 440 young Iraqi entrepreneurs using non-probabilistic and purposive methods. The survey instrument included multiple measuring scales, which were provided in both English and Arabic. The authors analysed valid responses using structural equation modelling (SEM) with partial least squares (PLS).

The findings show that the fear of failure in entrepreneurship is negatively influenced by factors such as limited financial access, risk aversion, and past business failures. However, aversion to stress and hard work did not have a significant impact. The findings also show that social capital could potentially mitigate these negative factors.

The theoretical and practical implications of this study manifest in revealing the difficulties entrepreneurs encounter in developing countries like Iraq, where entrepreneurship is vital for economic growth. The study's limitations stem from its focus on one country and the use of a single survey method. Future research could use varied methods across multiple countries for a more comprehensive view.

This study sheds light on the factors that are obstacles for entrepreneurs to starting a business in emerging economies like Iraq.

The number of young people using e-cigarettes (commonly referred to as vaping) has grown at an alarming rate, creating the need for urgent action. This paper demonstrates rapid step-by-step iterative application of the Co-create, Build and Engage (CBE) framework to showcase how marketing was applied in response to emerging trends that have negative health and environmental consequences. This paper aims to demonstrate how CBE is applied iteratively, ensuring student feedback leads module development.

In Study 1, a pure seven-step co-design implementation, 19 high school students were invited to co-design a vaping prevention approach that would work for them and other people like them. During the sensitisation phase of co-design, students completed one Blurred Minds Vaping module. Feedback grids were provided, with students identifying likes, dislikes and ideas. This likeability data was used, together with input from technical experts and pedagogical best practice, in a 12-week research and development project that aimed to develop a new online learning module focused on vaping and their environmental impacts for the Blurred Minds Academy. The new module was tested with 20 high school students. Feedback grids were provided once again, allowing a comparison of results.

Examination of feedback grid data demonstrates that the newly developed Vaping and the Environment module was improved. Considerations taken on board in the new module design (e.g. increased variability within the module) overcame criticisms expressed previously (e.g. it was boring and too long). Other criticisms remained evident, albeit at a much lower proportion suggesting the new Vaping and the Environment module, and future Blurred Minds module development, would benefit from iterative CBE application.

Conduit et al. (2022) note that marketing academia has been criticised for having an increasingly less relevant managerial agenda. This paper outlines a rapid step-by-step application of marketing in response to one of society’s most pressing health challenges – vaping. The iterative application of CBE is outlined, demonstrating that the student experience can be enhanced when marketing’s continual improvement mindset is used. This is the first vaping prevention programme that has included substantive information around the negative impacts of vaping on the environment.

This paper explores the impact of interior design education and its effectiveness in the work environment for women in the United Arab Emirates (UAE), as they are the primary recipients of interior design programs. The analysis focuses on the role of women in interior design in the Gulf countries and the update of an interior design program curriculum as part of the continuous development program requested by the UAE Commission of Academic Accreditation (CAA) of the national Ministry of Education (MoE).

The research adopts different methodologies: an academic annual effectiveness report (AER), requirements of relevant international and regional accreditation bodies and a double round of surveys and interviews with female students, alumni, instructors and professionals.

The article collects and compares data from different perspectives, from the academic to the professional point of view, discussing challenges and opportunities for female students in contemporary interior design in the UAE. After collecting the necessary feedback on the strengths and weaknesses of the bachelor’s program, a set of informed recommendations has been developed, approved and introduced during the academic year 2022/2023. At the end of the year, a second feedback from faculty and external reviewers was gathered and analyzed, providing preliminary insights into the effectiveness of the curricular revisions and highlighting the significant benefits for the female students.

The paper discusses the comprehensive and up-to-date combination of traditional elements, innovative approaches and sustainable practices, alongside the strategic planning of the United Arab Emirates, proposed to enhance female learning experiences while reinforcing their skills and competencies for their future careers.

Vision, audition, olfactory, tactile and taste are five important senses that human uses to interact with the real world. As facing more and more complex environments, a sensing system is essential for intelligent robots with various types of sensors. To mimic human-like abilities, sensors similar to human perception capabilities are indispensable. However, most research only concentrated on analyzing literature on single-modal sensors and their robotics application.

This study presents a systematic review of five bioinspired senses, especially considering a brief introduction of multimodal sensing applications and predicting current trends and future directions of this field, which may have continuous enlightenments.

This review shows that bioinspired sensors can enable robots to better understand the environment, and multiple sensor combinations can support the robot’s ability to behave intelligently.

The review starts with a brief survey of the biological sensing mechanisms of the five senses, which are followed by their bioinspired electronic counterparts. Their applications in the robots are then reviewed as another emphasis, covering the main application scopes of localization and navigation, objection identification, dexterous manipulation, compliant interaction and so on. Finally, the trends, difficulties and challenges of this research were discussed to help guide future research on intelligent robot sensors.

This study aims to examine social determinants and social strains of cyberbullying victimization among expatriate populations in high-income countries such as Qatar. The authors argue that expatriate students will be exposed to stains and pressures due to several factors, such as feeling alienated, lonely, homesick, insecure and helpless. This study examines a partial assumption of general strain theory (GST), which posits that expats’ cyberbullying victimization can create negative stimuli that lead to negative feelings and, as a result, to delinquent behavior. The delinquent behavior can be seen as a coping method in encountering strains. Logistic regression analysis is applied (using SPSS v. 21) to test the hypothesis that the victimization of expats’ cyberbullying could lead to strain and delinquency.

A sample of 2,428 expatriate students (46% males and 54% females) was randomly selected from seven public schools in Qatar. The average number of siblings in the household was 2.7. Around 10.8% of the sample reported victimization by cyberbullying. Most came from intact families (80.6%) compared to 19.4 living in broken homes. Concerning the birth order of the student in the family, 25% of the sample were firstborn, and 20% were middle-born. Students’ mother relationships were higher than students’ father relationships (69% vs 51%, respectively). Fathers were higher in undergraduate education than mothers (60% vs 49%, respectively). Considering that 58% of women did not have a job, most fathers work in administrative positions (47% in administrative work and 39% in professional positions) as opposed to mothers’ positions (15% and 21%, respectively). The survey was distributed among expatriate students by trained researchers, teachers and social workers in public schools. The researchers explained the purpose of the study, confidentiality and potential risks and provided directions for completing the survey. Parents and their children provided signed informed consent before participation, following the institutional review boards of Qatar University’s Human Subject Research Committee and the Ministry of Social Development. The victimization of cyberbullying is measured at the dichotomy level by asking a general cyberbullying question (In the last 12 months, had you been bullied by other students using mobile messages, email, voice or video messages? Responses were 1 – yes and 0 – no). A definition of cyberbullying was included in the questionnaire. Independent measures are as follows: (1) demographic variables: gender, belief, health, number of friends and exposure to violence; (2) family variables: delinquent family, coercive parenting, family relations, family disputes, father absence and family ties; (3) school variables: school satisfaction, school violence, student fighting, teachers' violence, school truancy and going late to school; (4) imprudent behavior: smoking, alcohol, not using a seat belt, gambling, stealing less than 100 QR, chewing tobacco, stimuli, volatile drugs, sexual harassment, throwing garbage out of the car, cheating, vandalism and victimization.

Findings showed that n = 255, 10.8% of the expats’ sample N = 2,428 reported victimization of cyberbullying, of whom 46% were males and 54% were females. A total of 24% of the victims of cyberbullying were males, and 5.8% were females. About a third of the sample were cyberbullying perpetrators (n = 716, 29.5%). Victims of cyberbullying came from intact families (62.4%) compared to broken families (37.6%). A round third of the victims reported the absence of a father during their childhood (n = 78, 31.7%). Most of the victims came from a typical community compared to the delinquent community (71.2% vs 28.2%). About a third of the victims reported it was easy to talk with the father when needed (32% compared to 42.7%), who said it was easy. More than half of the victims do not use seat belts. A low percentage of them were gambling (n = 68, 27% or 2.9% of the total sample). Regarding escaping imprudent and delinquent behaviors, findings showed that a third and more than a tenth of the cyberbullying were smokers and alcoholics (n = 69, 27.4% and n = 42, 16.7% respectively). Moreover, among the most serious, widely spread student problems, around a quarter of the victims reported using chewing tobacco (Sweeka is the local name) (n = 54, 21.4%). Finally, drug use among victims was more than a tenth of them (n = 41, 16.3%). About a quarter of the victims reported stealing less than 100 QR (n = 67, 26.8% or 2.9% of the total sample). Concerning the crimes committed by victims, findings showed that more than forth of them committed assault (n = 71, 28.3%), student fights (n = 202, 80.8%), school violence (n = 117, 46.6%) and half of the victims (50.2%) were also victims of face-to-face bullying. Little below half of the sample was exposed to violence (n = 120, 48.6%) and was the victim of violence in the past 12 months (n = 100, 40.8%). A significant gender differences was found in the victimization of cyberbullying (1 = yes, 0 = no) (a = 000). Moreover, significant mean differences were found between expatriates student victimization of cyberbullying at (a = 000) in all strain variables. Using binary regression analysis to examine the equality of probability of being a victim of cyberbullying as accounted for by the independent variables, the model’s predictability was 89.4%. The Hosmer and Lemeshow test and omnibus tests support the model’s fit (a = 000). Nagelkerke R² shows that the stain variables accounted for 24% of the variance in the expat's student victimization of cyberbullying.

Conceptualization and determination of what constitutes cyberbullying from the criminal law perspective are needed. Cyberbullying is defined as a form of violence and crime involving new technologies (Sun et al., 2016, p. 62). Policymakers should provide accessible and equitable access to the criminal justice system, the integration of expatriates and the provision of support services to avoid delinquency.

A social cohesion, inclusion and well-being policy is needed for expatriate students and their families in Qatar. In particular, cultural diversity policy and programs, a source of strength and enrichment should be promoted in educational settings. Social inclusion and cultural diversity programs could ease the alienation and marginalization that expatriate students may encounter in their host societies to prevent stains and negative emotions that lead to delinquency and criminal behaviors. Access to support services without discrimination to avoid health and psychological strains and risk factors. This includes but is not limited to avoidance of stigmatization, embarrassment, sense of helplessness, humiliation and other negative feelings toward expatriates. Awareness and promotion of cultural diversity values are needed to enhance cultural acceptance to reduce victimization among the expatriate population. Criminal law and security implications conceptualization and determination of what constitutes cyberbullying from the criminal law perspective are needed. Cyberbullying is a form of violence and crime involving new technologies (Sun et al., 2016). Policymakers should provide accessible and equitable access to the criminal justice system, integrating expatriates and providing support services to avoid delinquency. There is a pressing need for further research within the realm of crime and law to establish the precise legal boundaries surrounding cyberbullying and to delineate the potential scope for legislative measures aimed at safeguarding against victimization in Qatar. Although the state of Qatar has taken steps to address cyberbullying by incorporating it into relevant legal frameworks, there remains a gap in terms of specifically targeting cyberbullying involving children and adolescents. Despite the introduction of the new Cybercrime Prevention Law, the issue of cyberbullying among these vulnerable groups is not adequately addressed.

Social implication includes but is not limited to avoidance of stigmatization, embarrassment, sense of helplessness, humiliation and other negative feelings towards expatriate. Awareness and promotion of cultural diversity values is needed to enhance cultural acceptance to reduce victimization among expatriate population.

The present study examines some strain theory assumptions and the victimization of the cyberbullying expatriate population. This study tests a partial assumption of GST, which states that the expatriate population’s exposure to the victimization of cyberbullying can lead to negative stimuli that, in return, create negative feelings and, as a result, imprudent and delinquent behavior. The cyberbullying behavior can be seen as an escaping and coping method in encountering strains. This study underscores the presence of cyberbullying within high schools among expatriate students, exerting significant effects on their personal, social and emotional behaviors. The novel insights gleaned from this investigation contribute substantively to the comprehension of both the pervasiveness and repercussions of cyberbullying on the well-being of expatriate students. This contribution is particularly vital, given the dearth of research in the field, largely attributable to the growing dependence of students on the internet for various cyber activities. This study examines a partial assumption of GST (in non-Western country). Moreover, it uses an advanced statistical analysis and large sample.

This study reveals the trigger of innovative behavior from the perspective of intrinsic and extrinsic spiritual inspiration and provides a new research idea for the formation mechanism of innovative behavior. The purpose of this study is to provide certain guidance and implications for enterprises to cultivate and enhance employees’ innovative behavior.

We conducted three studies, collected multi-source data (N = 1,175) from different countries longitudinally, as well as used hierarchical regression analysis and fuzzy-set quantitative comparative analysis to verify the theoretical model.

According to the findings, both spiritual leadership and career calling have a positive impact on employees’ innovative behavior through the mediating effect of autonomous motivation and the moderating effect of person-vocation fit.

Innovative behavior is the positive professional pursuit of employees, which is difficult to form without the motivation of spiritual factors. Spirituality is a complex concept that contains intrinsic and extrinsic spiritual factors, both of which could stimulate employees’ innovative behavior. Although many discussions have been held on this topic in recent years, little attention has been paid simultaneously to the motivating effects of the two perspectives. Drawn from self-determination theory, this study explores the mechanisms of two spiritual motivation paths (i.e. the intrinsic and extrinsic spiritual motivation paths) in the improvement of employees’ innovative behavior.