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Purpose – The study is aimed to identify the openness, empathy, supportiveness, positiveness, and equality between mother and child as the key factors for successful children. If the parents are not able to give attention and love to their children, it will form feelings of insecurity and hatred towards themselves and to their surroundings. Similarly, if the parents are not able to create discipline in education, the probability of unclear future for their child will increase. A single mother has to endure a lot of problems and face the biggest challenge in their life; to be a single parent who must be able to hold multiple roles, that is as a father who works for a family living and as a mother who nurtures and educate her children. As a mother, she is required to be able to manage everything by herself; some of them include financial management, jobs, and nurture time for her children.

Methodology – employed in this study was in-depth interview to observe inhibiting factors that experienced by single parents in parenting pattern that they apply in nurturing their children.

Finding – Result showed that frequency and intensity play important role in creating openness, empathy, supportive attitude, positive attitude, and equality as well as automatically able to form inclusion, control, and affection between mother and children. The expected final result is the discovery of an ideal way of single parent role for their children.

Implications – the research results showed that frequent communication behavior and sufficient intensity are used to give children more confident in their activities at home or school environment and by which, the children will be able to reach success in their life.

Value originality – the research is the existence of communication pattern formed by single mother family and her children.

Purpose – The purpose of this research is to describe the Denpasar Festival event as a city branding program of Denpasar city. Through the Denpasar Festival event, we also want to give an idea of the city of Denpasar as a creative city.

Design/Methodology/Approach – This study uses a qualitative method. The data were obtained based on observations and interviews of the people involved in the Denpasar Festival Event. In addition, researchers also conducted data collection through the official website of the Denpasar city government.

Findings – In carrying out city branding of Denpasar city, the government routinely carries out the annual activities of Denpasar Festival. Denpasar Festival is a show of creative culture creativity of the people of Denpasar city, which is more inclusive in which people can enjoy and actively participate in displaying the results of their superior creations.

Originality/Value – Denpasar Festival Event can affect the city branding Denpasar city so that it can be used as an effective way in increasing public knowledge of city branding Bandung. Therefore, the event should be Denpasar Festival or other events to be maintained and even improved quality and quantity in every other event in the city of Denpasar.

Purpose – The purpose of this research was to describe the personal branding Tri Rismaharini.

Design/Methodology/Approach – This study uses a qualitative method. The data were obtained based on observations and interviews with the people involved in the personal Branding Tri Rismaharini.

Findings – Tri Rismaharini (Mayor of Surabaya) branding herself as the first female leader who can compete with the mayor in other cities in Indonesia. Not only that, Tri Rismaharini also received the title of World No. 3 Best Walikota in 2014, with various efforts made to create, build, organize, and lead the city of Surabaya to be more advanced than in previous years. Risma’s feminine and emotional nature is evident from news about her concern for her citizens and her tendency to use her heart while working. The nature of domestic Risma seen from the news about its performance in maintaining and maintaining cleanliness and parks in Surabaya.

Originality/Value – Nowdays, the world of politics and government not only belongs to men, but also women. Many women venture into politics, become politicians, or even government leaders. However, stereotypes referring to public doubt still exist. Women are considered not suitable to be a government leader because they are considered not able and feminine. Mass media also plays a role in the confirmation of the assumption.