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Purpose – The purpose of this research is to describe the Denpasar Festival event as a city branding program of Denpasar city. Through the Denpasar Festival event, we also want to give an idea of the city of Denpasar as a creative city.

Design/Methodology/Approach – This study uses a qualitative method. The data were obtained based on observations and interviews of the people involved in the Denpasar Festival Event. In addition, researchers also conducted data collection through the official website of the Denpasar city government.

Findings – In carrying out city branding of Denpasar city, the government routinely carries out the annual activities of Denpasar Festival. Denpasar Festival is a show of creative culture creativity of the people of Denpasar city, which is more inclusive in which people can enjoy and actively participate in displaying the results of their superior creations.

Originality/Value – Denpasar Festival Event can affect the city branding Denpasar city so that it can be used as an effective way in increasing public knowledge of city branding Bandung. Therefore, the event should be Denpasar Festival or other events to be maintained and even improved quality and quantity in every other event in the city of Denpasar.

The purpose of this study is to investigate the relationship between tourism authenticity and tourism experience and its implications for tourists' intention to make repeat visits in the context of cultural festivals.

This study uses descriptive quantitative and partial least square analysis by discussing six direct and five indirect relationships in the model. This study used a purposive sampling technique, with a total sample of 189 respondents who were collected through a survey of tourists who had visited the Reog Ponorogo National Festival. This study uses SmartPLS SEM to analyze the data.

The results show that this study extends its practical, policy and theoretical implications to cultural festival stakeholders. In addition, the findings of this study indicate that objective and constructive authenticity have a positive and significant effect on tourist experience. Meanwhile, tourist experience has a positive and significant effect on revisit intention. The mediating role of tourist experience also has a positive and significant effect.

Event tourism that favors the culture of local wisdom shows originality and becomes an attraction for tourists to visit which affects experience and revisit intention. This study focuses on the attributes of authenticity to tourist experience and revisit intention, in which tourist experience acts as a mediation.

Purpose: An examination of the uptake and application of Robotic, Artificial Intelligence and Service Automation (RAISA) technologies by the events industry.

Design/methodology/approach: Academic and practitioner literature review and analysis pertaining to the relevance of RAISA in events.

Findings: The events industry has tended to rely on automation in staging and event production and the application of RAISA in events has been limited but holds great potential for the future. Whereas, in the hospitality and tourism industries RAISA has been applied across a range of service functions. For example, in such industries, artificial intelligence, machine learning and service robotics technologies have become commonplace. Nonetheless, the same level of adoption of RAISA in events is less evident particularly in front-of-house operation, due largely to the incompatibility with the raison d'être of event attendance – the purposive congregation of people seeking an event experience.

Research limitations/implications: The findings are the views of the authors and are therefore reliant upon existing events management literature on RAISA and their interpretation of this information and its application to the events industry.

Practical implications: RAISA has the capacity to play a crucial technical function in the events industry. However, it needs to be acknowledged that an event is essentially an experiential product which is simultaneously delivered and consumed in a particular setting/venue. RAISA applications and techniques avail event management immense sustainability and growth potential.

Social implications: Events are expressions of human social interactions and activities. Given the recent trend in sports media consumption as a substitute for live event attendance compounded by barriers to event attendance such as heightened terrorism threat and high expense/cost, there is a real risk of degradation of the social significance of the events industry. The prudent uptake of RAISA has the potential to emolliate the barriers to attendance while facilitating effective marketing and industry sustainability.

Originality/value: This chapter provides a new perspective in focusing on the potential applicability of RAISA in event management practice.

Geertz is well known for his methodology. Many Symbolic Interactionists refer to his notion of “thick description.” They may not know his work on Indonesia in general, but they often know his famous essay on the Balinese cockfight: “Deep Play” (Geertz, 1972, 1973). That essay is often held up as an exemplary “model” of ethnographic fieldwork. But we need to examine what he calls “thick description” more carefully. After the first few pages of the essay there is actually very little “idiographic description” per se. Much of the paper concerns general description and analysis. We do not get a blow-by-blow account of a cockfight as viewed by Geertz. Instead we get an analysis that is based on Jeremy Bentham’s Utilitarianism (Parekh, 1998). There is a good deal missing from the broader analysis as well. Much of that can be found in other work (Geertz, 1959, 1966, 1980, 1995). Students who only read “Deep Play” often form a superficial impression of the method of “thick description” and a distorted sense of Balinese culture (Howe, 2001; Vickers, 1996 [1981]; Warren, 1993). This essay supplements Geertz’s essay with a discussion of a religious ceremony of far more importance than the largely secular cockfight. I touch on a central feature of Balinese society not emphasized by Geertz: the temple anniversary festival. It is called an odalan (Belo, 1966 [1953a]; Eiseman, 1990; Geertz, 2004). But the problem is not just restricted to the “Deep Play” essay. Geertz’s other work is often also not based primarily on ethnographic thick description. It concerns historical and sociological generalizations. Those are often based on archives and general fieldwork. Geertz also benefits from reading of Dutch research not available in English. The celebrations which take place at a temple are “deeper” than more immediate, largely secular games like a cockfight. Geertz’s oeuvre is well worth reading, but his notion of “thick description” needs to be seen in a broader, comparative historical sociological context. That involves Interpretive research paradigms that Geertz, as a symbolic anthropologist, distanced himself from, including Symbolic Interactionism and Weberian verstehende Soziologie.

From Batik cities to woven textile regions, Indonesia possesses several fashion destinations with remarkable textile heritage. The rise of fashion heritage destinations is characterized by avid textile lovers and fashion followers that promote the regions. Several diversifications of tourism alternatives are analyzed, such as rural tourism with experiential textile-making workshops, urban destinations connected to contemporary fashion heritage, architectural works inspired from/to textile heritage, as well as fashion week cities that spark the interests of global fashion designers to visit the country. This chapter evaluates the current state, its rising challenges, and to what extent it may be promoted through digital technologies, based on local practitioners and the governmental perspectives.

The purpose of this paper is to find out: strengths/weaknesses, environmental opportunities/threats encountered by traditional market; traditional market business position; and a proper business strategy to be applied by traditional market and its implication on the marketing strategy.

The population in this research was policy makers in Bali Province, in relation to the development and revitalization planning of traditional market, and traders doing their activity in a traditional market. The data analysis used internal and external strategic factor matrix (IE).

Key external strategic variables that pose both current and future threats are information technology, bargaining power with buyers and competitors. The key internal strategic variables which are included both present and future strengths are product quality, product variety offered, uniqueness of products offered, affordable product prices, bargaining process, strategic market location, service speed and vast parking lot. Based on the business position of the present Denpasar traditional market which is in quadrant V, while in the future it will be in quadrant II, the strategy properly applied is the proper competition strategy to be grown and built.

The research was only conducted to traditional markets in Bali, thus it cannot be generalized to wider areas, and this research used the survey method where the data collection process was done in a certain point of time or cross-section, whilst the environment would experience extra quick changes. Therefore, it is important to do this research in the future.

The originality for this paper shows the comprehensively development strategies, revitalization strategies in traditional market, by using strength weakness opportunity threat and IE matrix analysis, and research location which is conducted in Bali that has different tourist condition and potentials from other regions.

Strategic management, system control management (balance score card).

Post graduate student, managers.

This case examines “Garuda Indonesia” the National Indonesia airline and its exceptional performance in recent years due to successful strategic decision making. This comprehensive case is structured in five parts highlighting: Garuda's recent success based on positive strategic management; Garuda's history and how it shaped its success against strong competition through effective leadership and the challenges it has overcome; an examination of the development within the Indonesian airline industry; a focused examination of strategic development with Garuda, including competition policy; operational planning and delivery; debt restructuring and product/service strategy; and an examination of the ongoing challenges, including governmental pressures and political maneuvering.

Students will identify opportunities and threats, including strategic issues derived from the external environment facing by Garuda Indonesia. Students will identify strengths and weaknesses from the internal environment faced by Garuda Indonesia. Students will develop strategic alternatives to inform business decisions. Students will give recommendations including priority planning for the next three to five years.

Teaching note.

It is generally accepted that massive tourism and a vibrant indigenous culture are mutually exclusive. Bali has so far proven to be an exception to this rule. This article explores a hitherto overlooked socio‐economic mechanism behind that exception. It is a dual complementary currency system used for centuries by highly decentralized and democratic decision‐making organizations. The reasons why such a dual currency system is so effective in mobilizing popular cultural creativity is investigated, and a systems framework is proposed to determine the conditions under which this model could be applicable outside of Bali. This framework is then tested with a second case study: traditional shell currencies in Papua New Guinea. Finally, some potential applications in areas in the world other than traditional cultures are portrayed.

The purpose of this paper is to explore whether tourists in Hawaii experience the Bali Syndrome. The Bali Syndrome suggests that tourists in Polynesian destinations experience artificial cultures. To explore the syndrome, the paper investigates whether tourists are interested in purchasing Hawaiian souvenirs and memorabilia that are based on the state's history and culture, as well as the extent to which Hawaiian history and local culture motivates their Hawaiian sojourn.

This paper employs survey methodology in two studies. Both studies are based upon questionnaire responses from a convenience sample of approximately 700 tourists in Waikiki.

Although tourists in Hawaii express an interest in the state's history and local culture, the majority have no intention of purchasing historic/cultural souvenirs or memorabilia.

Marketing and tourism planners in Hawaii, Fiji, and Bali should create advertising and promotional campaigns that focus on the “escape” qualities of these destinations, rather than on Polynesian histories and cultures. Given that the study was conducted in Waikiki, researchers may want to explore the Bali Syndrome in other Polynesian destinations.

Marketing and tourism planners may respond to the Bali Syndrome from four different perspectives; these are, servicescape, ethics, cause‐related, and eco‐tourism.

The paper provides empirical evidence that the Bali Syndrome exists and then offers a range of possible responses based upon four perspectives.