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The main purpose of this study is to assess the influence of business analytics (BA) on supply chain ambidexterity (SCA) and market learning (ML) in the context of Iran as a developing country.

The study population encompasses a range of key positions such as senior managers, supply chain managers, senior IT managers and senior marketing and marketing research managers in Iran. Through a survey, a questionnaire was designed to gather data from these individuals. The data collected from a total of 214 participants underwent rigorous analysis using structural equation modeling.

Findings revealed BA has a positive influence on SCA and ML. Furthermore, the study found that distinct facets of ML, namely, exploratory and exploitative learning, exerted a positive influence on SCA. Additionally, the investigation uncovered that the mechanisms of exploratory ML and exploitative ML play a partially mediating role in the relationship between BA and SCA.

It is prudent to acknowledge that the study’s sampled entities were exclusively Iranian companies, potentially curtailing the extent of generalizability of our findings.

This research contributes valuable theoretical insights and practical implications to policymakers and top managers of organizations, particularly the surveyed organizations to formulate and implement an appropriate strategy to avail of BA techniques toward enhancing SCA. Also, this study provides significant insights into the determinants of SCA and demonstrates how organizations can leverage data analytics and ML to attain sustained growth and ambidexterity within the supply chain context.

Live Streaming Marketing has emerged as a transformative medium, facilitating real-time product promotion and brand messaging and reshaping consumer engagement. However, knowledge of the impact of Store Atmospheric cues within live streaming contexts remains scarce. This research delves into the dynamic interplay between streamers and viewers across diverse live streaming platforms, with a focus on the impact of distinct atmospheric cues. It also seeks to explore prosocial behavior and integrate elements of social comparison theory.

We conducted semi-structured interviews with 14 streamers and 26 viewers. Participants who were active on streaming platforms and had experience of multiple live streaming sessions were purposively identified. The thematic coding approach and NVivo 12 software were employed to gain a nuanced understanding of live streaming dynamics.

Our findings highlight the significant role of emerging atmospheric cues in shaping immersive streaming experiences and fostering prosocial behavior. Additionally, we observed three formats of upward social comparisons between streamers and viewers, wherein viewers compared themselves with streamers and peers, and streamers engaged in comparisons with more experienced counterparts. This finding contributes to a sense of digital community and positive interactions because of live streaming adoptions.

By extending the application of social comparison theory, this study provides valuable insights for practitioners and scholars, enriching the understanding of both streamers’ and viewers’ psychological behavior and the dynamics of virtual retail settings.

The purpose of this study is to explore the potential impact of blockchain technology on supply chain performance (SCP). This study further delves into the enablers of blockchain adoption (BA) in SCM and investigates both the direct and mediated effects of blockchain assimilation on garnering a competitive edge in the supply chain and bolstering innovation proficiency, ultimately enhancing SCP.

This study used a quantitative approach, leveraging partial least squares structural equation modelling. Empirical data were sourced from 500 validated data sets obtained through questionnaires.

The results indicate that technological readiness and knowledge sharing are key drivers for integrating blockchain into supply chains, with technology readiness displaying a substantially stronger influence. Furthermore, BA significantly enhances supply chain innovation capabilities (SCIC), competitive performance (CP) and overall supply chain efficiency. Notably, both SCIC and CP mediate and amplify the positive effects of blockchain on SCP, emphasising the vital role of innovation and competition in optimising the benefits of blockchain.

To the best of the authors’ knowledge, this study is the first to bridge the gap in the literature connecting SCM and blockchain. The established model augments the theoretical discourse on the SCM-blockchain, offering scholars a validated framework that can be adapted and built upon in future studies.

Doctor–medical institution collaboration (DMIC) services are an emerging service mode in focal online health communities (OHCs). This new service mode is anticipated to affect user satisfaction and doctors' engagement behaviors. However, whether and how DMIC occurs is still ambiguous because the topic is rarely examined. To bridge this gap, this study explores doctors' participation in DMIC services and its effects on their online performance, as well as its effect on patients' evaluation of them on OHC platforms.

The authors propose hypotheses based on structural holes theory. A unique dataset obtained from one of the most popular OHCs in China is used to test the hypotheses, and difference-in-differences estimation is adopted to test the causality of the relationship.

The results demonstrate that providing DMIC services improves doctors' online consultation performance and patients' evaluations of them but has no significant effect on doctors' knowledge-sharing performance on OHC platforms. Doctors' knowledge-sharing performance and consultation performance mediate the relationship between participation in DMIC services and patients' evaluation of doctors. Regarding doctors' participation in DMIC services, its impact on doctors' consultation performance and patients' evaluation of them is weaker for doctors with higher professional titles than for doctors with lower professional titles.

The findings clarify the value creation mechanisms of online collaboration between doctors and medical institutions and thereafter facilitate doctors' participation in DMIC services and enhance the sustainable development of OHCs.

In the era of artificial intelligence (AI), algorithms have gained unprecedented importance. Scientific studies have shown that algorithms are frequently mentioned in papers, making mention frequency a classical indicator of their popularity and influence. However, contemporary methods for evaluating influence tend to focus solely on individual algorithms, disregarding the collective impact resulting from the interconnectedness of these algorithms, which can provide a new way to reveal their roles and importance within algorithm clusters. This paper aims to build the co-occurrence network of algorithms in the natural language processing field based on the full-text content of academic papers and analyze the academic influence of algorithms in the group based on the features of the network.

We use deep learning models to extract algorithm entities from articles and construct the whole, cumulative and annual co-occurrence networks. We first analyze the characteristics of algorithm networks and then use various centrality metrics to obtain the score and ranking of group influence for each algorithm in the whole domain and each year. Finally, we analyze the influence evolution of different representative algorithms.

The results indicate that algorithm networks also have the characteristics of complex networks, with tight connections between nodes developing over approximately four decades. For different algorithms, algorithms that are classic, high-performing and appear at the junctions of different eras can possess high popularity, control, central position and balanced influence in the network. As an algorithm gradually diminishes its sway within the group, it typically loses its core position first, followed by a dwindling association with other algorithms.

To the best of the authors’ knowledge, this paper is the first large-scale analysis of algorithm networks. The extensive temporal coverage, spanning over four decades of academic publications, ensures the depth and integrity of the network. Our results serve as a cornerstone for constructing multifaceted networks interlinking algorithms, scholars and tasks, facilitating future exploration of their scientific roles and semantic relations.

This study investigates the relationships between data governance (DG), business analytics capabilities (BAC), and decision-making performance (DMP), with a focus on the mediating effects of big data literacy (BDL) and data analytics competency (DAC).

The study was conducted with 178 experienced managers in public service organizations, using a quantitative approach. Structural equation modeling (SEM) and mediation tests were employed to analyze the data.

The findings reveal that DG and BDL are critical antecedents for developing analytical capabilities. Big data literacy mediates the relationship between DG and BAC, while BAC mediates the relationship between DG and DMP. Furthermore, DAC mediates the relationship between BA capabilities and DMP, explaining most of the effect of BAC on DMP.

These results highlight the importance of DG in fostering BDL and analytical skills for improved decision-making in organizations.

By prioritizing DG practices that promote BDL and analytical capabilities, organizations can leverage business analytics to enhance decision-making.

This study introduces a new type of platform recommendation about mutual funds and draws on the signaling theory to conduct a quasi-experimental design to investigate how the platform recommendation influences investors’ investment decisions. Moreover, the authors examine the combined effect of star ratings and the platform recommendation on fund flow and test the investment value of recommended funds.

This study implements a quasi-experimental design based on 1,295 mutual funds traded on Alipay’s online platform to test the hypotheses.

The empirical results show that the recommended funds received higher fund flows from investors when the platform recommendation was established. Moreover, a substitution effect between tag recommendation and star ratings on fund flow was identified. We also uncovered that investing in platform-recommended funds can yield significant and higher fund returns for investors than those without platform recommendations.

Our findings shed new insights into the role of platform recommendations in helping fund investors make investment decisions and contribute to the business of online mutual fund transactions by investigating the effect of platform recommendations on fund flow and performance.

In the denim industry, enzyme washing and its combination with stone washing are generally used to get the desired worn-out look. However, these conventional methods include high water, energy and time consumption. Nowadays, laser fading, which is a computer-controlled, dry, ecological finishing method, is preferred in the denim fading process. The purpose of this study is to observe the effects of chemical pretreatment applications on laser-faded denim fabric in terms of color and mechanical properties. To eliminate the enzyme washing process in denim fading and to minimize the disadvantages of laser fading, such as decreased mechanical properties and increased fabric yellowness, various chemical pretreatment applications were applied to the denim fabric before laser fading, followed by simple rinsing instead of enzyme washing.

Two different indigo-dyed, organic cotton denim fabrics with different unit weights were exposed to pretreatment processes and then laser treatment, followed by simple rinsing. Polysilicic acid, boric acid, borax and bicarbonate were used for pretreatment processes, and laser treatment was carried out under optimized laser parameters (40 dpi resolution and 300 µs pixel time). Tensile strength was tested, and color values (CIE L*, a*, b*, ΔE*, C* and h), color yield (K/S), yellowness and whiteness indexes were measured to identify the color differences.

Before laser fading, 30 g/L and 40 g/L polysilicic acid pretreatments for sulfur-indigo-dyed fabric and a mixture of 10 g/L boric acid and 10 g/L borax pretreatments for the fabric only indigo-dyed were recommended for the laser fading with sufficient mechanical properties and good color values.

With the chemical pretreatments defined in this study, it was possible to reduce yellowness and maintain the mechanical properties after laser fading, thus minimizing the disadvantages of laser treatment and also eliminating enzyme washing.

This study aims to investigate the impact of green marketing strategy (GMS) and firms’ decision to invest in or divest from green marketing activities during a crisis on business performance.

The study collected survey data from 245 Greek firms during the 2015 Eurozone crisis to investigate the impact of GMS and green marketing investments on firm resilience during crisis. Time-lagged, objective performance data for a subset of these firms helped examine the impact of GMS on postcrisis financial performance.

Pursuing a GMS builds resilience, especially for companies that decided not to reduce resources allocated to green marketing activities during a recession. Beyond resilience, firms investing in GMS during the crisis experienced improved financial performance in the long run. Finally, this research proposes a typology of GMS responses during a crisis.

This study does not specify which types of green marketing activities lead to more investment or divestment during a crisis.

The study offers insights for allocating resources to green marketing during recessions. Supporting GMSs during unpredictable times is important to successfully navigate performance both during and after a crisis. Six crisis response profiles are offered: green-nonbelievers, dis-investors, reluctants and cautious-, opportunistic- and strategic-green investors.

The study proposes a balanced approach to environmental sustainability, marketing strategy and firm performance during a crisis.

The study argues that GMSs enable firms to survive a crisis and recover from financial shocks.

The aim of this study is to offer valuable insights to businesses and facilitate better understanding on transformer-based models (TBMs), which are among the widely employed generative artificial intelligence (GAI) models, garnering substantial attention due to their ability to process and generate complex data.

Existing studies on TBMs tend to be limited in scope, either focusing on specific fields or being highly technical. To bridge this gap, this study conducts robust bibliometric analysis to explore the trends across journals, authors, affiliations, countries and research trajectories using science mapping techniques – co-citation, co-words and strategic diagram analysis.

Identified research gaps encompass the evolution of new closed and open-source TBMs; limited exploration across industries like education and disciplines like marketing; a lack of in-depth exploration on TBMs' adoption in the health sector; scarcity of research on TBMs' ethical considerations and potential TBMs' performance research in diverse applications, like image processing.

The study offers an updated TBMs landscape and proposes a theoretical framework for TBMs' adoption in organizations. Implications for managers and researchers along with suggested research questions to guide future investigations are provided.