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In this chapter, I discuss two unfamiliar actors of the process of information production in the newspaper: typographers and subeditors. I focus on a particular aspect of the continuum of information production: the prepress. Subeditors and typographers made the newspaper together and in their own respective ways. Traces of these collaborations can be found in the newspaper object – and that is what I am going to try to demonstrate here.

Electronic publishing needs a strong input of marketing thinking. Technological hype has created a sales fetish which has little evidence to support its claims. The substantive benefits when a broader perspective is taken for authors and readers are very significant, including considerably faster publication and much wider dissemination via Internet. Archival knowledge and current awareness/browsing of the body of knowledge and information require quite different marketing approaches. Little attention has been given to their discrete needs. Draws comparisons from retailing theory and from the emerging range of experimental cases from Internet pioneers to identify robust strategies for short‐ and medium‐term action by publishers. They imply a determined effort to avoid hard selling and product‐driven mindsets in favor of exploitation of the scope for interactive and integrated marketing to authors and readers alike.

This article describes some of the work of the European Community funded project — Communication and Access to Information for People with Special Needs in the (CAPS) Programme Technology Initiative for Disabled and Elderly (TIDE). CAPS is developing ways of increasing access to information for a significant group of handicapped and elderly persons who have difficulty in accessing the printed word. The print disabled group includes the blind, the deaf blind, the visually impaired, the dyslexic and those with motor impairments which make it difficult to control paper documents.

Somehow, without loading up on games or owning a sound card, the author has 28 CD‐ROMs at home, with more on the way. How did all these discs get there and what do they say (if anything) about the CD‐ROM marketplace? When are CD‐ROMs marvelous new publishing media, when are they essentially compact diskette replacements, and when are they wastes of good polycarbonate? The author goes through his motley collection, noting some highlights and some messy situations. After all this grumbling, the author adds notes on the personal computing literature for April through September 1994.

For several hundreds of years printing has been the only effective channel for spreading mass communication. During the 1900s several new media channels have been invented and, with the addition of the Internet, this has both changed the way media is consumed and has increased the competition between different channels. This qualitative case study of 37 firms reports on how relationships are used in the printing industry to relieve some of the impact of the competitive forces from new, and easily accessible, media as a means for marketing and, furthermore, on the impact on the printing industry as an industry. The results from the case study show that there are both internal and external effects of forming relationships and those vertical, as well as horizontal, relationships are of great importance to create a sustainable competitive situation for the printing industry. Relationships are used to increase both the strategic flexibility of the firm and the flexibility of the print media channel. Furthermore, the study illustrates that the printing industry, and print as a medium of communication, is drifting gradually away from the actual customer due to the new paradigm of value creation.

Digital asset management as a technology for handling electronic material is used in different contexts for various technical purposes. Explores the effects of this technology on the marketing supply chain, being a new application area of digital asset management solutions. A conceptual framework is provided to describe marketing processes in the world of information technology and marketing communication logistics. Based on a literature review, possible benefits of digital asset management in this setting are presented. Anticipated benefits are evaluated in an indicative case study. The description of marketing supply chains leads to new insights for supply chain management.

While bargains abound in the personal computing field, they must be evaluated considering your needs—and it is sometimes hard to distinguish between inexpensive and merely cheap alternatives. The author discusses low‐priced software alternatives, noting how to look for bargains and a few specific examples. The PC‐related media scene continues to change, as does the slice of it reviewed for “Notes on the Media.” In the second portion of this article, the author offers some typically opinionated notes on some current publications. The author concludes with the usual roundup of comparative reviews and other notes on the PC literature for January‐March 1995. It was a big quarter for printer reviews, with few desktop computer comparisons—and life's about to get more interesting for those who prefer the Macintosh operating system: the clones are coming!